ʻO ka hopena o nā mikena lōʻihi ka hope loa?
Ma hope o ka hōʻikeʻo Forrester i kapaʻia "Ua hoʻopauʻia nā keiki: Mai makaʻuʻole e pili ana i nā Millennials" - he kāhea e ho'ōkiʻole i nā mea i kohoʻia ma waena o 1982 a 2001) - hiki mai ka mōhaoha nui 2015 Nā puke Mashable e hoʻokumu ana i ka Yuccie: a " ka papa hana hoʻolauleʻa'ōpio ".
ʻO kēia hipakō ulu e ola ana no ka kuʻokoʻa, ka hana hoʻohālike a me nā mea maikaʻi o ke ola. Aʻoi aku paha,ʻo Yuccies he "'āpana o Generation Y, i hāpaiʻia e ka hoʻokipa'āina, i hoʻokumuʻia me ka mana kūlana o ka hoʻonaʻauaoʻana, a ua pōpilikiaʻia e ka hilinaʻiʻanaʻaʻole e kūpono wale kā mākou mau moeʻuhane, e pono ai iā mākou."
He kūʻokoʻa kūikawā kēlā. ʻO kēia mau mea iʻikeʻoleʻia i ka hoʻohanaʻana i kaʻenehana a me nā mea kūʻai i hoʻolakoʻia e like me ka hanu hili (a me ko lākou "hipakō" mua).
ʻO kahi hōʻike kūikawā o ka Millennial obsessed he 10,000 mau Millennials ke huli 21 i kēlā me kēia lā maʻAmelika. (ʻO ka waina ma mua o ka beer,ʻo ia hoʻi.)ʻOiaʻiʻo, he poʻe'ōiwi'ōiwi kēia mau kānaka - "ʻo ka hanauna wale nō ka mea e hoʻohanaʻia ai kēia mauʻenehana houʻaʻole kahi mea i kūpono e hoʻololi ai. nā mea nui loa avid, "i ka makahiki 2014 Pew Social Trends hōʻike manaʻo.
Akā naʻe, ua lono ka New York Times i kahi mele mele nui loa o Millennial Madness, e hōʻike ana i nā poʻe o nā makahiki a me nā kikowaena o ke ola i ka mahalo i kaʻenehana i kēia mau lā, e like me ka Millennnial Millennium.
Hoʻopauʻo Yuccies
Ua hōʻikeʻo Yuccie David Infante iā ia iho ma keʻano iho.
"He hapa nui mākou o ke kumu i pau ai ka 43% o nāʻai kālā he tausani i nā haleʻai, ma kahi o ka home ... Pono e hoʻolālāʻia."
Ke inu nei kēia hanauna i ka kofe ma mua o ka wā ma mua (no ka uluʻana i ka makahiki o Starbucks a me ka mea kopeʻo nā kaikamahine Gilmore Girls ). Ke hōʻike nei kēia hōʻikeʻike e like me keʻano i hoʻolaʻaʻia i nā Starbucks, McDonald's, a me nā hale pule'ē aʻe'ē aʻe (he loiloi houʻo Yuccie i ka 'net).
No laila, he mau mīkina tausani eʻai ana i kahi mea'ē aʻe me he pau?
Akā e kali! ʻIkeʻia e kahi NPD Group e hōʻike ana i ka emiʻana o kahi mau Millennials e hoʻemi ana i ka hale kūʻai hale kūʻai, i kahi $ 96 pilikino heʻoiʻole. "Ke'ōlelo nei nā millennials e hoʻomohala lākou i ka hale i pinepine ka nui o ka poʻe 'ʻaʻole e noʻonoʻo e hana pēlā,' a me kahi hapalua e makemake e kuke."
ʻO nā kumu o kaʻaiʻana ma ka home,ʻo ia ka uku o kaʻaiʻana i waho a me ka hiki ke hoʻonui i ka olaola, nā meaʻai maikaʻi ma ka home.
Keʻae nei wau e komo i kaʻoluʻolu a me ka hōʻailona eʻai i ka wā o kā lākou mau lekapila a iʻole kamepiula e komo i kēia mahele; ʻAʻoleʻoe iʻike i ka mea e kali ai ma kahi haleʻaina a hiki paha i ka nui ke kukume e lawe.
ʻO nā hua'ōlelo'ē aʻe, hiki ke hoʻopili ponoʻia nā Food Food ma kāna pūnaewele hou, kahi liʻiliʻiʻano "mea maʻalahi" iʻoi aku kaʻoihana me ka Trader Joe's, a he mea maʻalahi nā meaʻai a mākaukau.
ʻO kaʻoiaʻiʻo, he nui nā haʻawina e kuhikuhi ana i nā Millennials eʻimi ana i kaʻai mai nā moʻolelo kūpono, hiki ke wehewehe i ke kumu o ka wīhoihoi o Walmart ma kaʻikeʻana i kā lākou laikini - a ma muli paha o ka hoʻonuiʻana i nā meaʻai meaʻai - he koho nui loa no nā Millennials.
5ʻO nā hana pāʻoihana pono e hana
I kēlā me kēia lā,ʻikeʻia he mauʻikepili e pili ana i ka makemake o nā Millennials. ʻO ka laina lalo,ʻo ia mau meaʻenehanaʻenehana a me nā mea hoʻohana aku i nāʻokoʻa a me nā nele.
E hoʻomau i ka nānāʻana i kahiʻikepili kūʻai nui, ināʻoe he haleʻai, hana meaʻai, loaʻa kahi kūʻai kūʻai kūʻai a iʻole kekahi mea ma waena:
- Kāleʻa i ka launa like a me ka kūkākūkāʻana i kāu papahana lawelawe lawelawe.
- E hoʻonui i kaʻenehana, inā paha e hoʻohana ka poʻe kūʻai i kā lākou mau kelepona i mua o ke kauoha a loaʻa koke paha nā huahana kūpono me nā polokalamu .
- Hāʻawiʻoe i ka meaʻai maikaʻi loa.
- E hana i kahi pilikino iʻikeʻia e pili ana i kaʻikepili:ʻikepili aʻikeʻike. E nīnau i nā mea kūʻai i kā lākou makemake. Hoʻopuka kēia i ka hoʻohanaʻana i nā hana kālā kālā a me nāʻano hōʻailona kālā no kāuʻoihanaʻai.
- ʻIke a kamaʻilio i kouʻaha makama; ināʻaʻoleʻoe e makemake e hana i ka mea i luna a me kāu mīkini a me kāuʻoihanaʻoihana e pili pū me nā haʻawina haʻahaʻa, nā mea kahiko, pēlā nō! Eʻike i ka mea āu e makemake e makemake e hoʻomaopopo i kāu pūnaehanaʻoihana a inā ua hoʻonohonohoʻiaʻoe no ka holomua.
- Nā pane maikaʻi: Hoʻopili i kekahi māhele o ka wikiwiki holoʻokoʻa, heʻano e kamaʻilio ana i Millennials, e like me ka 2015 MSLGROUP / Hartman Group.
ʻO kahi māhele o ka uē e hoʻopau ai i ka hoʻonohonohoʻana i ka Millennial fix e hiki ke loaʻa i kaʻikepili kū'ēʻole aʻo kaʻoiaʻiʻo, e like me kā Styx i'ōlelo ai, "i loko loa, ua like mākou a pau."
ʻAʻole pono e 76 miliona kānaka Boomers a me nā mākua i ka home e pono e nānā i ko lākou mau meaʻaiʻai e like me 80 miliona Millennials a GenXers?