ʻO ka uluʻana i nā meaʻai kūpono, nā mea kiʻekiʻe kiʻekiʻe
Eʻikeʻoe i ka mea kūʻaiʻo Joes, Kroger, Archer Farms (Target), Nui nui (Wal-Mart), a me 365 (Whole Foods) ma keʻano he kiʻi liʻiliʻi o kekahi o nāʻoihana hiwahiwa kaulana. Loaʻa kekahi i ka inoa o nā mea kūʻai a me nā mea'ē aʻe he inoa inoa i piliʻole i ka inoa hae hae.
ʻO ka Pepa Hoʻohālikelike Kikena Kūleʻa
Ua hōʻikeʻia ka hōʻikeʻana o ka makahiki 2014 ma ka hōʻikeʻana i nā mea he 93 mau o nā wahineʻAmelika i hoʻopaʻaʻia e kūʻai i nā hale kūʻai kūʻai kūʻai e mālama i ke kālā.
Ke'ōlelo nei kaʻelima Hui Hana'Ile Lika (PLMA)'Ōnaehoʻo Who is The Primary Shopper nā aliʻi e noho aliʻi mau nei. Wahi a PLMA "Ma waho aʻe o ka hoʻomākaukauʻana i ka palaoa a me ka kūʻai kūʻaiʻana,ʻo nā wāhine ke kuleana no nā hale'ē aʻe'ē aʻe:ʻehiku i loko o nā wahine heʻumi e'ōlelo ana i ka hoʻomaʻemaʻe i ka hale a kā lākou hana aʻekolu hapahā e lawe i ka hapa nui o ka holoi ma ka home. No ka mea,ʻo nā wāhine ka mea e kūʻai ana, ua lilo lākou i poʻe kūʻai kūʻai pinepine, meʻekolu pakeneka wale nō e'ōlelo anaʻaʻole lākou e kūʻai i nā lole kūʻai. "
Ke Kelepona Uila e ulu ana ma nā pūnaewele
Wahi a ka PLMA, "ua kūʻaiʻia he 2.5% i nā kūʻai pāʻani kahi lua i ka makahiki 2014, me ka 1.1% no nā hae aupuni." Ua hōʻikeʻo John Wells Fargo ka mea hōʻikeʻo John Baumgartner i ka hōʻikeʻana a Kroger e hōʻike ana i kāna inoa inoaʻoiaʻiʻoʻoiaʻiʻo, i kēia manawa he $ 1.2 biliona i nā kūʻai makahiki, e pālua i nā makahiki e hiki mai ana. ʻO ka huahanaʻo Sprouts Farmers Market kahi inoa pāʻani liʻiliʻi.
Ke kūʻaiʻoe no kahi meaʻai, hiki iāʻoe keʻike no ka uluʻana o nā hale kūʻai hale ma nā kahawai a pau. E like me ka PLMA "Nānā ma waho o nā kelepuniʻoihana maʻamau ... ka mea kūʻai nui Aldi a me Costco Wholesale, nā loulou likeʻole like Whole Foods a Trader Joe, a me nā hale kūʻai hoʻokipa ... hiki paha ke hoʻolako i ka nui o ka kūʻaiʻana i nā meaʻai ma mua o $ 120 biliona. "
No laila,ʻoi aku ka maikaʻi o nāʻoihana hale kūʻai? Hōʻikeʻo PLMA, "ʻaʻole kaʻike i ka mea likeʻole ma waena o ka laka inoa a me nā hae aupuni."
ʻO ka manaʻo o ka Hartman Manaʻo no ka Meaʻai: Hōʻike HōʻikeʻAna Kūlohelohe e hōʻike ana i ka loiloiʻana o ka laikini hiʻona i ka halihali o nā mea kūʻai ma kahi kūʻai kūʻai.
Wahi a ka Hui Hartman "...ʻaʻole he mea hōʻailona kālepa nui e hāʻawi aku i nā'āpana'āina no ka kālā:" I nā manawa he nui,ʻaʻole e hiki i nā mea kūʻai keʻike i waena o nā laikini āpau a me nā inoa. ʻO ka mea nui loaʻaʻole hiki keʻikeʻia ka mea e hana nei, akā,ʻaʻole mālama pono nā poʻe i maopopoʻole kaʻike. "
ʻO ka Economy ma keʻano he mea hoʻokele no ka hoʻolālā kino
Hoʻomaopopo ka PLMA i ka uluʻana o ka hōʻailona koʻikoʻi i ka hāpai. Ua hoʻopili ka pono i nā mea kūʻai mea kūʻai a me nā lepili pono e hiki i 25% a 50% ka liʻiliʻi ma mua o nā hae aupuni like. Ke ho'āʻo nei nā'ahamele'Āina e hana i nā mea kūʻai hou i nā mea kūʻai hou mai ka wā e nalowale ana nā'āpana'āina i nā māhele o ka māhele i nalowale no ka mālamaʻana i nā hao ma mua o nā makahiki i hala.
He aha ka'ōlelo a Retail Food Shoppers?
ʻO ka PLMA Private Label Yearbook ka hoʻolakoʻana i nā kūʻai, nā'āpana, a me kaʻikepili hapa nui. ʻO ka mea noiʻi noiʻi a PLMA, GfK / Roper i'ōleloʻia e pili mau ana ka poʻe kūʻai i nā mea kūʻai hale kūʻai.
Ma mua o 50%,'ōlelo lākou he kūʻai i nā hale kūʻai kūʻai hou aku i kēia mau makahiki a me ka makahiki hope a hōʻike pū hoʻi iā lākou iho he mau mea kūʻai pinepine pinepine. ʻO ka mea hōʻailona no nā mana aupuni: 80% o nā mea kūʻai kūʻai i ka inoa o ka inoa inoa e like me ka maikaʻi aʻoi paha ma mua o nā hae aupuni.
Nā mea kōkua no nā mea hana pāʻoihana e ulu me ka inoa inoa
ʻO nāʻoihana i hilinaʻi i ka hanaʻana i nā laina laulā kūleʻa e lanakila ana i ke aloha i ka koi ikaika no kā lākou hana a me ka hanaʻana i nā mea kūʻai.
Eia kekahi mau kōkua kūpono no nā mea kālepa e makemake nei e hoʻomaka i kahiʻoihana meaʻai eʻokoʻa mai nā meaʻai kiko'ī maʻamau:
- E hoʻomaka i ka nānāʻana i nā mea āu iʻike ai ma ka papa no nā hale kūʻai
- Keʻike neiʻoe i kekahi mau huapalapala inoa kūikawā e like me kāu kūʻai?
- Keʻike neiʻoe i nā mea hou a me nāʻano likeʻole ma lalo o ka laikini kūʻai?
- E kipa aku i nāʻaina o Trader Joe no kaʻimiʻana i nā manaʻo no nā hoʻomohala kiʻi hou no ka mea aia lākou i ka papa hana hoʻomāinoino o ka loaʻaʻana o nāʻoihana meaʻai kula liʻiliʻi i mea eʻoluʻolu aʻaʻole e loaʻa i nā mea'ē aʻe ma lalo o ka inoa inoaʻo Joes.