Inā paha heʻoi iki loa kēia akā e hōʻike ana i ka manaʻo ma keʻano likeʻole a me kahi'ē aʻe, pono i nā mea kālepa meaʻai e hoʻomanaʻo e hanaʻia nā papa kūʻai kūʻai ma mua o ka pukaʻana o ka mea kūʻai no kā lākou mau kūʻai kūʻai. He mea nui loa e hoʻomaopopo i ka hoʻolālāʻana o nā mea kūʻai i nā mea kūʻai ma ka pūnaewele i ka papa kūʻaiʻoihana kūʻai ma nāʻano hou a me nā mea hou.
Ua noi au i nā Paʻi Kūpono no ke kōkuaʻana i kaʻikeʻana i keʻano e kūʻai ai ka mea kūʻai i kēia mau lā.
Hoʻopukaʻia nā'onike he mea hoʻolaha loa i ka noiʻi makaikai ma nā mea kūʻai, nā meaʻai a me nā mea inu no lailaʻo kaʻu hele-i nā kānaka no ... nā mea maoli!
Nā Supermarkets eʻimi ana i kahi Hana Hoʻoemi
ʻO ka hapa nui o nā kālā e mālama ana i nā kāne (ʻo ia hoʻi nā wāhine e hana mau ana i ka hapanui o nāʻoihana kūʻai kūʻai ) e kiʻi ana i kahi kūʻai nui o Walmart no ka Polokalamu Ad Match a Walmart, ke hana nei kekahi papahana ma Walmart i nā kumukūʻai haʻahaʻa ma kahi ... me keʻano o nā mea hoʻokūkū. (E hoʻomanaʻo i kēia hana e kōkua ana i nāʻoihanaʻai meaʻai a nā wāhine e hana ana i nā meaʻai olakino e komo i Walmart e like me kēia mau palapala noi i nā mākua e kūʻai i Walmart!)
Ke loli nei ka papa inoa kūʻai meaʻai ma muli o ka ikaika mau i nā hale kūʻai inoa inoa a me kaʻikeʻana o nā mea kūʻai i nā hoʻopili inoa inoa a me ka maikaʻi aʻoi loa paha i ka hoʻohālikelikeʻana i nāʻano likeʻole o ka'āina.
ʻO ka papa helu hale kūʻai ka mea kūʻai maʻalahi loa ma kahi kālepa Joe no ka mea hoʻokahi wale nō kahi mea e makemake ai i kahi papa kūʻai kūʻai me nā inoa vs. inoa inoa.
ʻO nā mea kūʻai a Joe ma kahi o 80% o ka mea kūʻai aku ma lalo o ka mea kūʻai kalepaʻo Joe.
NāʻIke Shoppers
Ua noi au i nā Paʻi Kūpono no ke kōkuaʻana i kaʻikeʻana i keʻano e kūʻai ai ka mea kūʻai i kēia mau lā. Hoʻopukaʻia nā'onike he mea hoʻolaha loa i ka noiʻi makaikai ma nā mea kūʻai, nā meaʻai a me nā mea inu no lailaʻo kaʻu hele-i nā kānaka no ... nā mea maoli!
Hoʻopukaʻia Nā mea i'āponoʻia nā mea kūʻai i ka mea kūʻai no nā mea kūʻai i loko o nā 24 he 24 i hala a uaʻikeʻia he 31% i loaʻa koke,ʻikeʻia, a lohe paha i kekahiʻano o ka kālepa'ōlelo kālepa mai ka hale kūʻai kūʻai i kahi i kūʻai ai no nā meaʻai.
Wahi a lākou i hōʻikeʻia "Hāʻawiʻia he 65% [o nā mea kūʻai aku] i hōʻike i keʻano o ka hoʻolālāʻana no kā lākou kūʻai kūʻai,ʻo ia hoʻi ka hōʻiliʻiliʻana i nā leka a me kaʻimiʻana i nā huahana a kūʻai paha, ma keʻano ma o nā mea kūʻai hale kūʻai meaʻaiʻole. "
ʻO ka hopena hope loa, ma o ka Pūnaewele , he mea koʻikoʻi no nā mea kūʻai meaʻai meaʻaiʻai e pili ana i ka meaʻai -ʻo ia hoʻi, pehea e hana ai nā mea kūʻai i nā papa kūʻai kūʻai meaʻai pūnaewele a me ka hopena o ka hopena o kāu huahana hou.
ʻO nā meaʻai meaʻai e hoʻohana ai e hana i nā hoʻoholo
Ma waena o nā kālepa i loaʻa nāʻano kālepaʻoihana kālepa mai kā lākou mea kūʻaiʻai, 70% i loaʻa i nā nūpepa i paʻiʻia aiʻole nā flyers, a 41%ʻike i nā pālahapepa nūpepa. Ma waena o nā kumuhanaʻole, akā,ʻo nā pāpāho hou e kū nei me kaʻelemakule (ʻo ka pāpāho hou ka hoʻolaha pūnaewele a me nā leka pāʻoihana ):ʻo ka hapene i loaʻa i nā leka uila (6%) pākiki i nā mea iʻike i nā hoʻolaha TV (5%), a ʻo ka hapeneka i loaʻa i nā leka Facebook (2%) pili i nā poʻe i lohe i nā hoʻolaha pūnaewele.
Pehea e hana ai i nā meaʻai meaʻai i nā mea hou aku
Hiki i nā mea kūʻai kālepa ke hana i kā lākou huahana hou eʻoi aku ka holomua ma o kaʻikeʻana i ka holomua o ka hana i nā mea kūʻai. Hōʻike maikaʻi ka papaʻaina i ka leka uila Email a me Facebook me ka leka uila me ka hoʻolaha pūnaewele.
- E nānā inā loaʻa nā manawa e hoʻolaha ai i kāu huahana ma o ka hoʻokomoʻana i nā polokalamu kaulike leka uila.
- E hana i kāu polokalamu kelepili e hoʻopili ai i kāu leka uila a hoʻihoʻi i nā hale kūʻai i kūʻaiʻia kahi e kūʻai ai kāu mea kūʻai.
- E hōʻoia e hoʻokomo i kēia ma kāu polokalamu hoʻolaha hou.
- E hana i kahi hōʻike PowerPoint kūʻai hou e hōʻaho i kāu mau manaʻo Facebook a me Email Marketing a hōʻike i keʻano o ka ikaika o kaʻoihana ma mua o ka hoʻolaha hoʻolaha maʻamau.
- E hoʻohālike i kāu kālepaʻoihana e hoʻohālike i kāu mau kumu kūleʻa. Ināʻoe e hoʻolālā ana i nā kāne a me nāʻoihanaʻoihana, e makemakeʻoe eʻike i ka mea e kūpono i nā polokalamu kelepona a me ka kūʻai kālepa i kāu mau pahuhopu - a laila kūkulu i kāu mauʻike i kāu hoʻolālā kūʻai meaʻai .
ʻIkeʻia nāʻikepili mai ka hōʻailona'oniʻiki a me kaʻike i nā mea eʻikeʻia ai nā mea kūʻai ma ka hōʻike, Food Shopper Insights 2011.