KālehuaʻIkepili KūʻaiʻIke i kahi meaʻai Food Consumer Hipster

01 - Ke aloha nei mākou iā mākou

No laila, he aha nā hiʻona o kēia mau mea eʻimi ana i nā mea kūʻai? ʻO nā mea "ʻaʻole wela" e maʻa i nā mea maʻamau a me nā meaʻai kūlohelohe, nāʻano a Nielsen e hoʻoili nei i ke kūʻaiʻana. ʻO koʻu kuhiakau e pili ana i ka hoʻolahaʻana o Trader Joe-mai ia Instacart i kēia manawaʻaʻole e hoʻopakele. Ke koho nei au e like me ka hoʻonohonohoʻana o TJ i nā wahi hou,ʻoi aku nā mea kūʻai aku e hana i kaʻoihanaʻai meaʻai i kēlā me kēia hebedoma ma laila, pinepine i ka uku.

ʻO ka mea i hāʻule i loko o ka'āpana "wela" heʻai ia e lawaiʻa pinepineʻia e like me HIPSTER (ʻoiai pono e nānā kekahi i ka pauʻole o nā pilahi ma ka papa inoa). ʻO nāʻano o nā lima-hana, nā meaʻenehana yada yada e makemake nei eʻai ma kaʻai popups a likeʻole.

No ka poʻe kūʻai kūʻai a me ka mea hana meaʻai, ua hoʻonāukiuki kaʻike, akā, ke manaʻo nei wau eʻike i nāʻano me kahi mele o ka moana Healayan, no ka mea,ʻaʻole mākou iʻike i ka moʻolelo a pau ma hope o ka hana kūʻai.

E hōʻike mai iaʻu i kou mau manaʻoo @susiewyshak.

"He mea i manaʻoʻoleʻia ka nui o ka ulu o Brussels," i'ōleloʻia aiʻo Bill Babeaux, ke kaʻina hana o Instacart.

Hoʻopihaʻia nā hale kula i ka papahele Pākīpika, a ua hoʻomehanaʻia mākou i nā pulupulu'ōpala o Brussels i ka nui o kaʻailaʻoliva a me ka paʻakai paʻakai Himalayan (e hoʻonohonoho ana ma Instacart).

Inā maikaʻi aʻoi aku paha ka maikaʻi o kēia meaʻai momona ma mua o Kale (ʻo ia hoʻi ka heleʻana i lalo),ʻo kaʻaiʻana ia mea e ola ai mākou. ʻAʻole hiki i ka nui o nā mea a mākou i'ōhinu ai i nā mea'ē aʻe akā i nā hōʻailona momona ka nui mai konaʻano. Hiki iaʻu keʻike i ke kumu o ka loli.

02 - E hele ana Srirarcha i lalo

Hoʻokumu nā mea e hoʻoponopono aʻoaʻo nei inā ua hōʻeaʻo Sriracha i kona piko.

Hiki iā Sriracha ke hoʻohana i ka homeʻAmelika nui? ʻAʻole pēlā.

ʻAʻole he mea kupanahaʻo ka Heinz a me ka mīkoi liʻiliʻi / nā meaʻai manu e like me Sosu Sauces e hui pū ana i ka mea'ati wela i ka hoʻohana pinepineʻia i nā meaʻai e like me ka ketchup. Eʻoluʻolu eʻike i kaʻikepili maʻamau ma nāʻano'ē aʻe o ke kūʻaiʻana i nā meaʻono wela, no ka mea, he mau mea hoʻonā a me nā mea hoʻonāukiuki.

03 - Cold Brew Coffee is One Top 2014 Meaʻai i Huliʻia ma Instacart

ʻAʻohe mea hikiʻole iā mākou ke ala a hoʻonāʻala i ka papa kope.

No nā makahiki i hala hope nei, ua hoʻokuʻuʻia ka hana hoʻokipaʻana o nā mea kālepa e like me ke kimeckstar Funded Secret Squirrel, High Brew Coffee a me Chameleon, a hoʻonani maikaʻi i ka wai inu kope i loko o nā momona nani a me nā hue. Hoʻomanaʻo nuiʻia kēia mau mele, e hoʻopuka ana i nā kumu hana (keʻano hoʻohālike) kahi eʻoluʻolu ai ma waho o ka kofe.

ʻAʻole ia he mea kupanaha he lālā e pili ana i ka holo wikiwiki a me kaʻoluʻolu ma ke kaʻina o kā mākou hōʻai'ē hou.

04 - 'Aʻole anei mākou eʻimi ana i ka mea hana pono Marshmallow?

ʻO ka mea mua, e nānā i ka hoʻohana a me ka hoʻohanaʻoleʻia o ka hua'ōlelo "artisan."

ʻO ka mea i hoʻomaka mua i koʻu nānāʻana i kēia hulina Instacart iʻikeʻia,ʻo ia paha ka mea e pili ana i ka'ōlelo "artisan" i kekahi mau mea kūʻai. Ma muli o ka inoa,ʻo ka nui o nā mea kūʻai i hoʻokomoʻia i kēlā hua'ōlelo e hoʻokō i kā lākou marshmallow moe. Inā noʻonoʻo nā mea kūʻai i ka'ōlelo hoʻohana "hoʻohana", e like me ke kuhikuhiʻana i "lima i hanaʻia,'ōpili liʻiliʻi," a laila, pono e hoʻomau i ka hoʻohanaʻana i "artisan" i ka weheweheʻana i kāu mau huahana-akā, ināʻoe e hana maoli nei i nā marshmallows mai ka'ō'ō. A i ke kaulikeʻana.

ʻAʻoleʻoe makemake i nā mea kālepa (a iʻole ka press) eʻike i kāuʻaelike e like me ka mea waho. No laila ma mua o ke kuhikuhiʻana i ka "artisan" ma kāu tagline / slogan, e hōʻike i kāu moʻolelo me ka hoʻohanaʻana i nā mea kākau e like me "hanaʻia mai ke kiʻiʻana me ka hoʻohanaʻana i nā hana hana lima e like me nā mea hana lole lua kahiko."

Eʻike i kaʻu hiʻohiʻonaʻaʻole e hoʻohana i ka hua'ōlelo "hana lima." E'ōlelo wale mākou, nā mea hana huahana i hanaʻia e hoʻohana nei i ka hua'ōlelo "crafted" aʻo keʻano nui o ka mea i hanaʻia.

No laila pehea kahi marshmallow paʻahana?

ʻO ka hana o nā hanaʻeleʻele a me nāʻano o ka maikaʻi keʻokeʻo i hui pūʻia me nā meaʻono maikaʻi, i kekahi manawa i loko o ka balekale a me nā liʻiliʻi o nā hua'ōlelo a me nā meaʻala. (Hiki iāʻoe keʻokiʻoki i nā marshmallows me kahi cutter cookie.)

ʻAʻole ka hanana-i hanaʻia, kahiʻano kālai lāʻau i loko o kahiʻeke.

ʻAʻole hoʻi i ka marshmallow i'ōleloʻia i luna wale nō i komoʻia i ke kanikaliki a'ōwiliʻia ma nā jimmies.

Ke piʻi nei nā mālaʻula.

2015 e lilo ana i ka makahiki o ka marshmallow, ināʻo Kickstarter kekahi hōʻailona. A iʻole,ʻo ka makahiki o marshmallow i hui pūʻia me ka caramel ma nāʻano likeʻole e like me ka See's candies (like me) a me nā mea kahiko e like me See's Candies.

Kōkuhi : E hoʻohana i ka syrup sugar / glucose ma kahi o ka syrup kānake e komo i nā pae hoʻohālike maikaʻi a me ka hoʻopiʻiʻana i kā mākou punahele o nā meaʻono a me nā meaʻono.

05 - He meaʻai maʻemaʻe ma waho?

ʻO nā meaʻai hauʻoli e like me ka quinoa, kahi a me ka wai niu Greek kaʻikeʻole i nā koi liʻiliʻi, me ka'ōpala-kapi!

Hiki paha i nā mea kūʻai ke hele aku i Trader Joe, aʻaʻole kekahi o nā kumukena o Instacart i kēia manawa, no kēia mau meaʻai maʻamau?

Ua loli paha kaʻikepili me kahi kumu kūʻai hōʻemi? Loaʻa paha i nā kānaka i ho'āʻo a hoʻi i hope i Trader a iʻole eʻike i kahi kumu e kūʻai ai i ka mea kūʻai i loko o ka hale kūʻai no kekahi mau meaʻai meaʻai i kekahi manawa.

Hoʻokahi mea no kaʻoiaʻiʻo:ʻO kēia mau meaʻai e hele ana i lalo i Instacartʻaʻole i ka hoʻomanaʻo i nā meaʻai kū i ke kumu kūʻai kūʻai, koe naʻe ka quinoa.

Makemakeʻia? E aʻo i ka manaʻo o ka huahana Instacart i nā mea loea a me nā mea kūʻai .

E nānā i ka 2015 Instacart "Foods", a me nāʻano'ē aʻe a Instacart i weheʻole i loko o kāna noiʻiʻana, eʻike i ka'ikeʻike ma ka polokalamu Instacart.