I ka manawa i hoʻokuʻuʻia ai kaʻAhahui'AiwiʻAmelika (ACSI) e ka University of Michigan i ka mahinaʻo Fepeluali 2016,ʻo iaʻo Abercrombie & Fitch (ANF) i kākau inoaʻia me ka inoa o ka mea hōʻoki maikaʻi loaʻia i ka moʻolelo " e lilo i haʻahaʻa i ka 22-makahiki o ka ACSI.
ʻO ka nīnau nui i hāpaiʻia e kēia 2016 ACSI ka mea i kūʻai nui ai ka poʻe kūʻai iā Abercrombie & Fitch. ("Hate" he mea ikaika ka mea i hoʻomakaʻia me kahi poʻokela mai ka puke maiʻo Fortune. "He nui loa keʻano o ka manaʻoʻoluʻoluʻole" no ka manaʻo o ka poʻe kākoʻo no Abercrombie & Fitch, iʻikeʻia e nā mea ACSI, akā he mea koʻikoʻi kēia, no laila ua maopopo ke kumu i hele aiʻo Fortune me ka "inaina").
No ke aha e hōʻino ai nā poʻe Pāʻoi Abercrombie & Fitch
ʻO ka pane i ke kumu o ka hoʻowahāwahāʻana o nā kālepa i ka "Abercrombie & Fitch nui i ka 2016, hiki ke paneʻia ma nā hua'ōleloʻelima ...ʻO Mike Jeffries 'waiwai ola.
He hiki ke hiki i ka 14 mau mahina ma hope o ka waihoʻana o Mike Jeffries ma luna o kona noho luna poʻokela poʻokela poʻokela ame kona noho ma ke keʻena o Abercrombie & Fitch e noho ana ka pāʻoihana nui i ka hopena o ka hoʻoilina waiwai haʻahaʻa. i waihoʻia ma hope?
ʻO ka hoʻomanaʻoʻana i kekahi mauʻike nui loa e pili ana i ka hāʻule o lalo o Abercrombie & Fitch ma lalo o ke alakaʻi a Jeffries, e hōʻike mai anaʻaʻole hiki iā ia wale nō, akā, he mea kūpono nō naʻe ka maʻi Abercrombie a me Fitch i ka hopena o ka pōʻino. ka hopena o kā Jeffies 'aupuni.
I ka malamaʻo Mei 2013,ʻo nā'ōlelo kūkala a Jeffries e pili ana i nā meaʻiliʻole a me ka poʻe i komoʻole i loko o ka hanaʻo Abercrombie & Fitch, iʻikeʻia i ka HōʻikeʻoʻOkakopa 2012 he mea ponoʻole ka lawelaweʻana o nā mea mahuka ma Jeffet jet private but shorters shorts and flip flops . ʻO ka hui pūʻana o kēia mau lono i hōʻikeʻia i ulu likeʻole, ua hoʻokuʻuʻia i kahi pōʻino pāʻani honua nui mai nā mea kūʻai a me nā limahana iʻikeʻoleʻia ma kahiʻoihana kūʻai.
Ma ka hopena, ua lilo loa ka waiwai o ka Abercrombie & Fitch i ka pili pili i nā manaʻo hoʻopiʻi a me nā hana kolohe a kona Luna Nui Narcissist. ʻO ia ka hope loa ma hope mai o ka nānāʻana o Jeffries i ka waiwai i hoʻopiliʻia i ke kumukūʻaiʻo Abercrombie & Fitch no nā makahiki he iwakālua.
Ua noi au i ka nīnau i ka makahiki 2009, a ua noi hou aku au ma waena o ka hoʻolālā kūʻai honua a me nā loinaʻo Mike Jeffries ... i kahi e nānā pono ai mākou eʻike i ka "waiwai" o ka brand Abercrombie & Fitch. Uaʻikeʻiaʻo Mike Jeffries i ka hūnāʻana ma hope o kāna hana.
I nā mahina hope loa o ka hanaʻo Jeffies ma keʻano he poʻokela,ʻaʻole hiki iā mākou keʻike i ka waiwai o ka brand Abercrombie i loko o kona hui, no ka mea, he 38% kaʻaeʻana o ka poʻe kākau o ka wā kahiko a me ka manawa o Jeffries, e like me Glassdoor.com.
ʻAʻole hiki iā mākou keʻike i ka waiwai o ka mīkini ma ka pūnaewele Abercrombie & Fitch, ka mea i loaʻaʻole i ke kahua Top Internet Shopping Websites i nā makahikiʻewalu ma mua o ka makahiki 2013 Jeffers scandal.
ʻAʻole hiki iā mākou keʻike i ka waiwai o ka laikini i ka hoʻonuiʻana o ke kaula nei mai ka wā o Jeffries i alakaʻi aku ai i luna o ka papa helu Kūʻai Kūkākūkā i loko o ka makahikiʻo ka "fat-customers-shouldn't-wear-the-Abercrombie- a me "Fitch-brand" i hōʻino. I kēlā manawa,ʻaʻole i hiki iā mākou keʻike i ka waiwai o ka Abercrombie & Fitch ma kona lālā palekana no nā makahiki he nui, me ka emi ikiʻana o ka loaʻa kālā a me ke kūʻai kūʻai, pinepine i nā heluʻelua. Me he mea nui nō ka waiwai o ka ANF, iʻikeʻia ka piʻiʻana o ka YOY i ka hapalua mua o 2013. Akā, ināʻoi aku ka paʻakikī,ʻike mākou i ka makahiki 2013 ANF e kūʻai ana ma ka makahiki 2006.
I kēia mau lā, he 43% ka nui o nā kumukūʻai o ka'Alahui ma mua o ka manawa i ka makahiki 2013 i ka wā i hoʻomaka ai ke kipi kaiāulu ma mua o Mike Jeffries, a ma ka hui pū,ʻo kaʻoihana hoʻolaha kūʻaiʻo Abercrombie & Fitch. Akāʻo ia kēlā manawa, aʻo kēia ka manawa,ʻo ia? Ua hala akuʻo Mike Jeffries ma kahi kūlana alakaʻi o'Abercrombie & Fitch a me nā hana o nā lā aʻoi aku iʻelima mauʻelima me ka manawa, no laila,ʻaʻole e pili kahi makanaʻo'Abercrombie & Fitch i kēia manawa,ʻoiaʻiʻo.
Akā, no'Abercrombie a me Fitch, uaʻikeʻia ka hopena maikaʻiʻole o ka pōʻaiapo o ka honua aʻo ka hoʻopiʻiʻana o ka'ōlelo hoʻopuka a Jeffries ma mua o hoʻokahi makahiki ma hope aku. ʻO ia ka mea e hōʻoia nei he hapa hapaluaʻo Jeffries ma kāna hopena ma ka hopena eʻoi nui ka kiʻi mele .
ʻO ka 50% ua hewaʻo Jeffies e pili ana i ka hoʻohālike o ka makika e nānā mauʻia nei i kēia manawaʻo Abercrombie & Fitch. ʻO ia ka māhele e pili ana i ke kiʻi makamae vs. brand. ʻAʻohe mea inā hoʻolaʻaʻoe i kāuʻoihana a pau i ke kiʻiʻana i kahi kiʻi kūmole me nā pāʻoihana kūʻai kālepa a me nāʻike i loko o ka hale kūʻai i ka hana maʻamau, i ka manawa i hōʻikeʻia ai kaʻike maoli ma hope o kēlā mau hiʻohiʻona a me ke aniani,ʻo ia kaʻoiaʻiʻo maoli e hoʻopili a paʻa me nā mea hoʻohana.
No ka laweʻana i kēlā kiʻiʻilima a me keʻano o ka noʻonoʻo pono ma waho o ka manaʻo a me ka hana, hoʻomanaʻo wau i kahi kūkākūkā aʻu i loko o ka hale kūʻai kope ma Toowoomba,'Akelika ma hope loa o ka hōʻailona o ka hōʻeha honua nuiʻo Jeff Jefferson,ʻo ia ka mea i hoʻokūpaʻa i koʻuʻike o ke kiʻi makika a me ka mana maoli a me ka hopena o ka hopena lōʻihi ma ka inoa Abercrombie & Fitch.
Ua noho au ma ka hale kūʻai kope me kahi hui miliona mai Germany, Netherlands, Australia, a me ka US. Nā mea hana i kūkulu i nā mea hana iʻikeʻia e like me kahi hui kūkā maikaʻi loa no'Abercrombie & Fitch.