Amazon, Apple, Costco, Disney, Nā Mea Kūʻai Kūʻai Loa Loa loa
Ke hoʻomau neiʻo Harris Interactiveʻo kaʻimi noiʻi makamua i kēlā me kēia makahiki i kaʻikeʻana i nā hui mai nāʻoihana a pau i loaʻa ka maikaʻi a me nā inoa maikaʻi i ka manaʻo o nā mea kūʻai Amerika.
I ka makahiki 2015, ua nānāʻia he 24,000 mau mea hoʻohana ma ka papa hanaʻelua e hana ai i ka hoʻohālikelike a me ka hoʻohanohanoʻana i kekahi mea e likeʻole me ka inoa inoa.
ʻO ka hana mua o kaʻimiʻana i nā manaʻo o nā manaʻo manaʻo manaʻo kumuhana Harris Interactive Brand Repractive,ʻo ia kaʻikeʻana i nā hui "ʻike loaʻia,"ʻo ia nā hui. ʻO kēia nā hui iʻoi aku ka noʻonoʻo i nā mea kūʻai ke noiʻia lākou e hōʻoia iʻelua mau pūʻulu me ka inoa maikaʻi loa a meʻelua mau pūʻulu me ka inoaʻoi loa. Ma hope o ka hōʻuluʻuluʻiaʻana o nā pane o nā mea kūʻai, ua hāʻawiʻia nā 60 o nā poʻe i'ōleloʻia i ka inoa o "kahi iʻikeʻia", a laila ua hoʻokomoʻia lākou i kaʻaoʻaoʻelua o ke ana.
ʻO ka hapaʻelua o kēia kelepili helu inoaʻana,ʻo ia ka "lā palena." I ka wā o ka papa helu, ua noiʻia nā mea noi e hoʻohālikelike i "nā inoa maikaʻi" no kaʻoi aku o kaʻelua o nā kamaliʻi iʻikeʻia e lākou.
Ua hoʻoholoʻo Harris Interactive i ka huina o nā manaʻo he iwakālua ke maopopo i ka maikaʻi o ka inoa o ka hui. ʻO kēlā mauʻona he 20 mai nāʻano likeʻoleʻeono:
1) kuleana hana pilikino
- Kākoʻo i nā kumu maikaʻi
- Nā Hana Aʻe
- ʻO ka kuleana kuleana kaiāulu
2) Hoʻopiʻi Hoʻolohe
- Manaʻo maikaʻi
- Mahalo a mahalo
- Manaʻo
3) Nā huahana & nā lawelawe
- Kūlana kiʻekiʻe
- ʻAno hou
- Ka nui no ke kālā
- Kū i hope
4) Environment Environment
- Hāʻawi maikaʻi i nā limahana
- Kahi maikaʻi e hana
- Nā kauā maikaʻi
5) Ka hana pūnaewele
- Nā mea hoʻokūkū o waho
- Ka palapala hoʻopaʻa waiwai
- Ka hoʻolimalima kūpono
- Nā kūlana ulu
6) Nānā me ke alakaʻi
- Ka wā kūʻai
- He alakaʻi maikaʻi loa
- ʻO kaʻike mālamalama no ka wā e hiki mai ana
ʻO ka hopena o ka hōʻuluʻuluʻana o nā kumukūʻai ua kapaʻiaʻo ka Reputation Quotient (RQ) aʻo ka papa inoa papa inoa hope e hōʻike ana i kēlā mau helu RQ mai ka kiʻekiʻe a lalo.
ʻO ka mea e pili ana i kēia ka papa inoa piha o nāʻoihana kūʻai kūʻai i kohoʻia i loko o ka 20 o nā Reputations Brand Best in 2015, 2014, 2013, 2012, a me 2011. Ua hoʻonohonohoʻia kēia papa inoa e like me ka inoa o ka hui. ʻO nā helu ma hope o kēlā me kēia makahiki,ʻo ia ka hōʻailona hoʻopaʻa inoa Brand i loaʻa i ka hui i kēlā makahiki ke hoʻohālikelikeʻia me nā lālā kūlana o 100 mau kamupene mai nāʻoihana a pau.
R me nā hui pū me nā Reputics Best Brand 2015 - 2011
Aldi
2015 - # 44
Amazon.com
2015 - # 2
2014 - # 1
2013 - # 1
2012 - # 4
2011 - # 8
ʻO Apple
2015 - # 9
2014 - # 3
2013 - # 2
2012 - # 1
2011 - # 5
'Okela kūʻai
2015 - # 59
Chick-Fil-A
2015 - # 18
2014 - # 20
Costco
2015 - # 4
2014 - # 6
2013 - # 10
2012 - # 19
2011 - # 20
ʻO CVS Kelepona
2015 - # 14
ʻO Dell
2015 - # 60
ʻO Disney
2015 - # 12
2014 - # 4
2013 - # 3
2012 - # 6
2011 - # 10
eBay
# 43
Fedex
2015 - # 37
Ford
2015 - # 48
2013 - # 20
Google
2015 - # 10
2014 - # 14
2013 - # 4
2012 - # 2
2011 - # 1
Ka Lobby Hobby
2015 - # 48
Home Depot
2015 - # 38
2014 - # 17
2013 - # 16
2012 - # 14
Honda
2015 - # 29
2014 - # 5
2012 - # 12
2011 - # 18
LIKE LIKE LIKE
2015 - # 64
ʻO Kohl
2015 - # 42
2014 - # 19
2012 - # 16
Kroger
2015 - # 32
LL Bean
2015 - # 7
ʻO Lowe
2015 - # 16
2013 - # 17
ʻO Macy
2015 # 52
Meijer
2015 - # 39
Microsoft
2015 - # 15
2014 - # 9
2013 - # 15
2012 - # 9
2011 - # 16
Nike
2015 - # 25
2014 - # 15
2013 - # 14
2012 - # 20
Nissan
2015 - # 57
Nordstrom
2015 - # 47
Publix Supermarkets
2015 - # 8
ʻO Safeway
2015 - # 67
Samsung
2014 - # 7
2013 - # 11
2012 - # 13
Paʻi
2015 - # 31
Kūlana
2015 - # 63
Toyota
2015 - # 49
2013 - # 19
ʻO Walgreens
2015 - # 54
Wegmans Food Markets
2015 - # 1
ʻO Wendy
2015 - 33
ʻO kaʻai piha
2015 - # 21
2014 - # 8
2013 - # 7
2012 - # 8
2011 - # 17
YUM makemake
2015 - # 56
Inā loaʻa kekahi mea e like me nā Kele Kūʻai me ka hōʻailona maikaʻi loa, a laila e pono hoʻi e like me nā kākoʻo kūʻai kūlike e like me ka papa inoa hōʻailona. I kēlā makahiki kēia makahiki i ka manawa a Harris Interactive i alakaʻi ai i ka nānāʻana i nā manaʻo o ka poʻe kūʻai kumukūʻai o ka US ma luna o ke kūlana maikaʻi o nā kamupene i nāʻoihana a pau, ua maʻalahi kaʻikeʻana o ka poʻe kūʻai i nā manaʻo e pili ana i nāʻoihana i mahalo maikaʻiʻia me nā mea kūʻai .
E kaomi maʻaneʻi no kaʻike e pili ana i ka papa hana noiʻi kūʻai aʻoi aku ka maikaʻi loa o ke kakau inoa >>
ʻO ka mea e hiki mai ana he papa inoa piha o nāʻoihana kālepa i kohoʻia e like me ka mea iʻoi aku ka maikaʻi loa o ka hōʻoiaʻana mai nā mea kūʻai mai i nā ana ma waena o nā makahiki o ka makahiki 2015 a me 2011. Ua hoʻonohonohoʻia kēia papa inoa e like me ka inoa o ka hui. ʻO nā helu ma kaʻaoʻao o kēlā me kēia makahikiʻo ia ke kūlana i kūʻia i ka inoa o ka pūʻulu i kēlā makahiki i ka hoʻohālikelikeʻia i ka inoa o 60 pūʻulu mai nāʻoihana a pau.
Nā Mea Kūʻai Kūkākūkā me ka Hoʻolālā Manaʻo Loa loa - 2011
ʻOi & T
2015 - # 76
2012 - # 45
2011 - # 41
'Okela kūʻai
2013 - # 41
BP
2015 # 90
2014 - # 59
2013 - # 54
2012 - # 57
2011 - # 59
ʻO Burger King
2015 - # 80
ʻO Chevron
2015 - # 78
2012 - # 46
Chrysler
2015 - # 81
2014 - # 46
2013 - # 50
2012 - # 50
2011 - # 56
ExxonMobil
2015 - # 83
2
014 - # 47
2013 - # 45
2012 - # 51
2011 - # 53
Facebook
2015 - # 77
General Motors
2015 - # 88
2014 - # 42
2013 - # 44
2012 - # 44
2011 - # 54
jcpenney
2015 - # 61
2014 - # 48
ʻO McDonald's
2015 - # 71
2014 - # 43
Netflix
2012 - # 42
Sears
2015 - # 95
2014 - # 53
2013 - # 46
2012 - # 47
Hauʻoli
2011 - # 46
Kū'ē
2015 - # 72
T-Mobile
2015 - # 75
2014 - # 41
2013 - # 43
2012 - # 49
Toyota
2011 - # 43
ʻO Verizon
2015 - # 66
2012 - # 40
Walmart 2015 - # 84
2014 - # 44
2013 - # 40
2012 - # 41
2011 - # 40