Heʻoihana likeʻole kaʻoihana Marketing. Ma kona kumu, kūʻai ka kūʻaiʻana i kekahi hana o kahi hui e pili ana i ke kūʻai a kūʻai aku paha i kahi papahana a lawelawe paha. Hiki i nāʻoihanaʻoihanaʻoihana ke hana i nāʻoihana nui aʻoiʻuʻuku paha e like me nāʻoihana kūʻai kālepa i loko o ka hale, a iʻole e hana i hoʻokahi o nā mano o nāʻoihana kālepa ma ka'āina. ʻO ka pahuhopu ka hoʻomaopopo i ka manaʻo o ka poʻe hālāwai e kū ana ma ka hoʻohanaʻana i nā'ōlelo loiloi, hōʻailona hōʻailona e hoʻoulu ai i kahi kiʻi wili, mau inoa kaulana, e hoʻohana i nā polokalamu pili kaiaulu me nā kiʻi paʻi kiʻi a me nā kiʻi pāʻani.
ʻO ka hana liʻiliʻi paha o ke kākauʻana i kahi leka hoʻomaikaʻi a kālepaʻana paha me ka mea nānā aku e kū i ka māhele kūʻai.
ʻO kahi hoʻopuka hoʻopuka e mālama iāʻoe i ka lā
Pono ka'ōlelo wehewehe'ōlelo kūʻai e pono ai no nāʻoihana kūʻai kālepa a pau no ka mea he nui nā manaʻo kūʻai marketing e pono iāʻoe ke maopopo e holomua. Eia hou, nui nā hua'ōlelo a me nā hua'ōlelo hou i nā lā a pau a he mea nui e noho i kēia manawa. ʻO kēia kālepa marketing e lilo ana i mea e kūʻai ai i kaʻike kūʻai a hāʻawi i nāʻike, hohonu, ho'ākāka, a me nā hiʻohiʻona. ʻOiaiʻoe e hele i loko o ka papa inoa, e hoʻomanaʻo i ka hōʻoiaʻana o ke kāleka hoʻohanaʻana i nā nīnau i kēia mau mea i loko o kēia mau mea:
- He aha ka wā kūʻai?
- He aha keʻano o ke kālepa kūʻai?
- No ke aha he mea nui i kaʻoihana hoʻolaha kala?
- Aia kekahi mau makelia kūʻai like e pili ana i kēlā manawa eʻike ai nā mea kūʻai?
- Aia kekahi mau hiʻohiʻona kūpono e kōkua ai e hoʻomaopopo i ka wā kūʻai?
A
Kōkuhi Kuhi
Ad Copy
Kaʻaeʻana i kaʻaeʻana
Ka hoʻolaha hoʻolaha
Ka hoʻolaha hoʻolaha
Hoʻolaha Pāʻoihana
Hoʻolaha Pāʻoihana
Ad Specialty
Advertorial
Hui pū
Hoʻopili Pilikino
Kuhikuhi Hui
Pūnaehana Affiliate
Commission Commission
B
Banner Ad
ʻO Brand
Ke Kuhi Kū'ē
Ke kiʻi kiʻi
Luna Kūkākūkā
Pāʻoihana Pāʻoihana Pāʻoihana
C
Kāpena
Ka nui o ka palapala
Wahi Kōnae
Kaomi
Ka hoʻolaha hoʻolaha
Ka hoʻolaha kūkā
Nā Kū'ē Kū'ē Kū'ē
ʻO ka hoʻolaha pāʻoihana
Kuleana kope
Hoʻopuka Corrective
Ka Pono Kūʻai
Ka uku no kēlā hulina
ʻO ka helu kumukūʻai o nā kumukūʻai (CPP)
ʻO ka makahiki he $ a (CPM)
Pākuʻi kūʻai
Hoʻolālā Hana
Nā mea hana
D
DAGMAR
Hoʻopau Ma Hope
Ka hoʻolaha hoʻopunipuni
Nā wehewehe
Kuhi Mail
Kuhi Makahiki
ʻO ka pane pane
E
'Eleka Earned
Kanawalu-Twenty Rule
Ka mea hope
Wā kūlike
Hōʻike
Ke nānā iāʻoe
F
FCC
Ke Kūkulu Kūʻokoʻa-Pahu-Pū-Mokuna
Flat Rate
Loaʻa
Ka Nīnauele Lōpū Kūkeke
Eha Lau
Kū'ē
Pika piha
ʻO ka hui piha piha
G
Hōʻike Galvanometer Test
Generic Brand
Kākoʻo nui
Nā Hōʻike Hōʻailona
Nā helu helu nui loa (GRPs)
H
Ke Kōmike Hoʻokolohua Aliʻi
Ka Holding Power
Hold Hold Audience
Kū'ē Kū'ē
Palapala Hōʻike
Hale Hoʻoponopono
ʻO wau
Ke kiʻi hoʻolaha
In-Pack Premium
Ka hoʻolaha hoʻolahaʻoihana
Pā'ālua
ʻIke Hana Hoʻoweliweli Pilikino (IMC)
J
ʻO Jingle
Pākīwī Hōʻike
K
Ka mālama
Nā kumu uila nui
L
Haʻalele-Behind
Palena Kiʻi Palena
Papa inoa
Loss Leader
ʻO ka'Āina Mau
M
ʻO Macromarketing
Kaʻike maʻamau
Loaʻa kūʻai kālā
Māhele Kūʻai Māhele
Māhele Kūʻai
ʻO kaʻoihana kauka
Māla Lahui
Research Research
ʻO ka mea pono
Pākuʻi Media
Keʻimi
N
NAD
ʻO ka Narrowcasting
National Brand
Net Unduplicated Kuhi
Wahi Nominal
ʻO kaʻoihana kūʻaiʻole
Nānā
E
Nń Pahuhopu
ʻIke
ʻO ka pākuʻi (On-Pack Premium)
P
Nā Mea Palekana
ʻO Patronage Motives
Palena Uku Uku
ʻO ka penetrated Market
KeʻIke
Loaʻa i kaʻike
Ke kaʻina o ke kau kūʻai
Ka Manawa Manawa
Ka Market Kūpono
Kaʻokoʻa Huahana
Hua'ōlelo Ola Cycle
Ka hoʻonohonohoʻana i kahi mea
Hoʻolaha
Hoʻomaka Hoʻolaha
Ka Hoʻopāpili Naʻauao
Nā hoʻomaukala
Ka hoʻolaha
Pupilometrics
Q
Ka Huli Aʻo
Ka Mana Mana
ʻIke Hua'ōlelo
Pā nīnau
R
Kuhi
Kāleka Kāleka
E kiʻi
'Ōlelo Kūlana
Nā Kūlana Kū'ē
S
Ke kūʻaiʻana i nā Kūlana
Hoʻolālā
Ka Hoʻolālā Kūlahalaha
Ke Kūlana Subliminal
T
Ke laina laina
Pūʻuluʻike
Wahi Kū'ē
Ka weheweheʻana i kaʻike kūʻai
U
Nā Hōʻike Hoʻohanohano Kūikawā
V
Nā Loina a me ke Ola (VALS) Huli
ʻO ka kaʻa
Nā huahana kiko
ʻIke
W
'Ōlelo o ka Mouth Advertising
Wear i waho
Paʻi Paʻi