ʻO ke Art of Recognizing a Nonprofit's Next Major Donor

Uaʻoi aku ka piha loa o kēlā me kou manaʻo

He aha ka mea nui? Aʻo wai ka mea hāʻawi nui?

Pēlā ka mea i loko o ka maka o ka meaʻike.

Pono kekahi mau kōkua aloha i kahi haawina o $ 500 aʻoi aʻe paha i mea nui, aʻo nā mea'ē aʻe keʻike wale nei i kahi makana nui i ka wā e loaʻa ai ka helu he $ 100,000. He pōmaikaʻi ka helu nui o nā aloha i ka mālamaʻana i kahi $ 1 miliona ma mua o ka hoʻolahaʻana i kahi makana nui.

ʻO ka mea pōʻino,ʻoiai paha kokoke i ka hāʻawiʻana i ke aloha aloha i nā makana nui, akā naʻe, akā,ʻaʻole i hoʻolālā ka poʻe i ka manawa kūpono aiʻole e hoʻolimalima i ke kālā kūpono.

ʻO kahi noiʻi a Bloomerang (2015), he mea hoʻolaha pūnaewele hōʻoia, hōʻikeʻia ma lalo o 20 pakeneka o nā kōkua i loaʻa i kahi kanaka i kohoʻia i ka hahaiʻana a me ka mahiʻana i nā mea nui.

No ka maikaʻi, nui nā aloha aloha i hoʻolaha i ka kuleana no nā makana nui i nā kānaka he nui, e like me ka noho luna noho, ka luna alakaʻi, a me ka luna hoʻoponopono.

ʻO ka hapa nui o nā waiwai liʻiliʻiʻaʻole i loaʻa nā kumuwaiwai kanaka e hoʻolālā i ke ala o kahi papahana hōʻoia a iʻole kahi aupuni nui e hiki ke hana.

Uaʻike nō hoʻi ka Bloomerang i kēia manawa, akā,ʻo ka mea aloha e ho'ākāka i kahi makana nui a koho paha i ka kuleana nui o ka makana,ʻo kahi wale nō 40 pakeneka o lākou i loaʻa kahi papahana hōʻailona nui.

No laila, nui wale nā ​​hapa waiwai i nele ma ka pahu hoʻokahi o ke kālā i loko o ke ao kahi i makemakeʻia ai nā hīnaʻi he nui e hoʻokō i kā lākou mau misionari.

Malia paha he nui wale nā ​​aloha i hoʻomaopopoʻole i keʻano o ka mea hāʻawi nui.

Ke manaʻo nei lākou i kahi mea waiwai koʻikoʻi a iʻole ka luna hoʻopuka pale. ʻO kaʻoiaʻiʻo,ʻo nā mea kōkua nui o kaʻano maʻalahi a puni lākou.

ʻO kaʻoiaʻiʻo,ʻo ka punahele maikaʻi loa o kahi makana nui he mea hāʻawiʻoe iʻike. Kūleʻa pinepineʻia nā makana nui no ka meaʻaʻole lākou e nānā a hana paha e like me kā mākou e manaʻo nei he mea nui.

Akā nō kekahi o nā mea hāʻawi lokomaikaʻi nui loa, ua likeʻole me ka'ōlelo hōʻailona miliona miliona ma hope mai.

E ho'āʻo e nānā i kāu poʻe kōkua i kekahi ala hou, a loaʻa paha iāʻoe he mau mea kōkua i hiki ke hāʻawi i ka makana maikaʻi.

Anthony Powell, ka mea kākau o kekahi mahele ma Major Donors: Loaa i nā Mea Nui ma kāu Pūnaewele a me Online, e hōʻike ana iʻekolu mau hiʻohiʻona e nānāʻoe no ka nui o kāu mau mea kōkua.

Ke kuhikuhi neiʻo Powell i nā kūlana e kau ana i ka kiʻekiʻe ma luna o nā hōʻailonaʻekolu a pau e nānā i ka nānā koke . ʻO nā kūlana i nele i kēlā me kēia wahi, hiki paha ke kūpono i ka waihona kālā a iʻole ka waihoʻoleʻia.

E like me kā Powell i'ōlelo ai, "hiki i Bill Gates ke kūlana kiʻekiʻeʻoi loa o ka honua, akā ināʻaʻoleʻo ia e pili ana i kāu hui aʻaʻohe makemake e hāʻawi i kāu hihia, he mea hiki ke kūpono ia?"

Nā kumuhana:

ʻO ka 2015 State of Major Gift Fundraising, Bloomerang.

Nui Donors: Loaʻa i nā'Aiwai Nui ma kāu Pūnaewele a me Online , Ted Hart et al., Wiley, 2006.