Hoʻomaopopo pinepine nā meaʻoi aku i kaʻoihana niche , akā he mau poʻe i kūkulu i UVP, Unique Value Proposition, no kā lākou papahana kūʻai. ʻO ka'ōnaehana niche ua lōʻihi o ka manawa, me nāʻoihana waiwai waiwai e hana ana i nā koina e like me nā mea kūʻai hale kūʻai mua , nā condominiums, kahi o nā niches, nā hoʻomaha a me nā'āpana waiwai, a me nā mea hou aʻe. Ua puniʻo UVP i ka manawa lōʻihi ma ke kālepaʻana i ka pōʻai, akā, he kakaikahi wale nō ka waiwai i loaʻa i kā lākou kūʻai.
No laila, pehea lā ka UVP? E like me ka inoa o ka inoa, he Kauoha Hoʻolaulu Kūikawā; ke hāpai neiʻoe i kāu makai makai e kū hoʻokahiʻoe ma kāu mākele, aiʻoleʻoe e hoʻolako ana i kahi huahana a iʻole lawelawe me nā kūlana kūikawā a me ka waiwai. He aha kāu e hoʻokaʻawale ai i kāu hoʻokūkū? He aha kāu mea eʻoi aku ai ka maikaʻi,ʻoi aku ka maikaʻi, wikiwiki,ʻoihana maikaʻi,ʻoihanaʻoihanaʻoihana, a maʻalahi paha e maʻa? Ponoʻoe e noʻonoʻo i kāu Hōʻike Kauwai HoʻolawaleʻOiaiʻoe e hoʻolālā i kāu hoʻolālā kūʻai, niche, a me kāu mīkini. Akā naʻe,ʻaʻole i lōʻihi. I kekahi manawa ua hoʻololi muaʻoe i ia mea ma o kāu kālepa a me ka laikiniʻana, akā,ʻaʻoleʻoe i kapa aku iā ia i ka mea a me ka nānāʻana i ia mea.
ʻOi maoli, hiki iā UVP ke pili i kāu niche. Inā hiki iāʻoe ke hōʻoia e lawe mai anaʻoe i kekahiʻike kūikawā, nā papahana aiʻole nā lawelawe i ka mea kūʻai mua home , a laila hiki iā ia ke lilo i kāu UVP a hana maikaʻi noʻoe.
Hiki ke hana like ia no nā hoʻolālā hoʻomaha a me nā'āpana kūʻai. Inā he loea kūlokoʻoe no kahi hoʻolimalima vacation a hoʻihoʻi ma kahi kūʻai no nā hale hoʻomaha, laila e pili pono kāu UVP me kāu niche.
Eia naʻe, inā pahaʻoe he makai niche aʻaʻoleʻole, e hoʻolālā i kāu pono pono'ī kūpono a me ka hanaʻana i kāu kūʻaiʻana e hoʻonui i kāuʻoihana.
A no laila, mai noʻonoʻo wale i ka leo, no ka mea,ʻaʻole ia e waiwai i ka mana o ka manawa, ināʻaʻole nui. No laila, "mea hana nui" hiki ke huki i ka uku, akā,ʻaʻole ia e'ōlelo i kekahi mea i ka mea e makemake ana i kekahi kōkua ma ka kohoʻana a me ka paniʻana i ka home hoʻomaha mai kahi'āina 1000 mile mai kahi mamao mai. Eia naʻe, hiki paha i kāuʻenehanaʻikepili ke lilo i kāu UVP. Hoʻokaʻaʻike i kāuʻike i ka hanaʻana me nā mea kūʻai kūʻai mamao a me nā mea kūʻai aku ma o ka pūnaewele me nā eSignatures a me ka hoʻomākaukauʻana i ka pepa pūnaewele, kahi mālama a me ka māheleʻana he UVP.
Hiki iā ia ke hana i kāu hana, aiʻole i kāu hana a pau e pili ana i nā papa inoa. ʻO ka Polokalamu Kaulike Kūikawā iʻikeʻia e ka mea kūʻai aku i nā manawa pōkole ma kaʻoihana ma mua o kaʻawelike a me / aʻoi aku paha o nā kumukūʻai kūʻai ma waena o nā heluʻelua. ʻOiai ua nui kou mau inoa, ke hoʻomau nei nā noiʻi e hōʻike ana i ka "'ōpili alphabet" ma hope o ka hōʻoiaʻoleʻana o kou inoa ma muli o nā kūlana. ʻAʻole ia i manaʻoʻo kaʻoihana kūikawā a me ka inoaʻaʻole hiki ke lilo i UVP nui. Ponoʻoe e hoʻokaʻawale i ka mele mai kaʻike, kaʻike a me ka lawelawe maoli i hoʻokaʻawale iāʻoe. Ma nā'ōlelo'ē aʻe,ʻoiai nā leka e kuhikuhi ana iāʻoe ma keʻano he mea kūʻai aku ka mea kūʻai i ka mea kūʻai i ka waiwai i ka hana, e hana i kāu hana hoʻohui kūikawā no nā hua'ōlelo a me nā lawelawe i hanaʻia.
Hōʻike i kāu kūlana kūikawā i ka manaʻo no ka mea ua loaʻa iāʻoe kēia aʻo.
Ināʻoe e kipa i nā pūnaewele o kāu mau mea hoʻokūkū, eʻikeʻoe i ka nui o nā meaʻoihana kūʻai like. Nui nā huahelu a pau o lākou,'ōlelo wale lākou e hāʻawi lākou iāʻoe i nāʻoihana helu nui aʻoi aku ka hapanui i kahi papa e pili ana i ka pūnaewele. ʻO ka hapa nui ka hōʻike aku i nā mea kūʻai e hiki iā lākou ke kōkua iā lākou e hana i ka maikaʻi loa ma kahi home, aʻo lākou e haʻi aku i nā mea kūʻai aku e loaʻa iā lākou ke kumukūʻai kiʻekiʻe loa. Ke hele nei ia i waho o kēia mau hoʻopiʻi hou a me ka hōʻikeʻana i ka manaʻo i kekahi mea kūikawā e pili ana i kāu mau lawelawe e wehe ai iāʻoe a mālama i kaʻike ... a me kaʻoihana. ʻO kāu kumu hana kūikawā kūikawā kēlā.