He aha a me hea kahi Media Marketing Media?
I kēia manawa, he manawa nui ka hoʻolaha pūnaewele e hiki ai iāʻoe e hōʻea i kāu mau pepeiao kūikawā a hoʻonui i ke kūʻaiʻana ma nā pūnaewele.
E noʻonoʻo kākou i nāʻokoʻa o nā pūnaewele pāpili pāʻoihana a me pehea e hiki ai iāʻoe ke hoʻohana i ia mau mea e hiki ai i kāu poʻe'ōleʻa.
Pūnaewele Social Media News
ʻO ka hiʻohiʻona hiʻohiʻona o kēiaʻano o ka pūnaewele kaiapili pūnaewele he mea hoʻohana nā mea hoʻohana i nā loulou i ka pūnaewele Pūnaewele (nāʻatikala, nā wikiwiki, nā wikiō, a me nā mea'ē aʻe). E noʻonoʻo e pili ana i kēia mau pūnaewele e like me nā'eneke hulina aʻoluʻolu paha, kahi o kahi maikaʻi loa, nā meaʻoluʻolu nui e lele i luna.
Eia nā hiʻohiʻona o nā pūnaewele nūhou e pili ana iā Digg, Reddit, a me StumbleUpon.
I ka wā e kūʻai ai i kāuʻoihana ma nā pūnaewele nūhou pūnaewele,ʻo ka mea nui ke nānāʻana i ka hoʻolakoʻana i nā mea waiwai aʻaʻole kūʻai nui akuʻoe iāʻoe iho, i kāu huahana aiʻole i kāu mau lawelawe (he wikiwiki kēia e loaʻa ai ka nui o nā manaʻo paneʻole a hiki paha ke pāpāʻia mai kēia mau pūnaewele). Inā kūpono ia, hiki iāʻoe ke hoʻohui i kāu pūnaewele aiʻole i kekahi kumuhana'ē aʻe e pili ana ma kāu pūnaewele pūnaewele; akā,ʻo ka mea nui ke nānā aku ma ka hoʻolakoʻana i kaʻike kūpono -ʻo ka kūʻaiʻoluʻolu ka inoa o ka pāʻani maʻaneʻi.
Pūnaewele Pūnaewele Pūnaewele
ʻO ka hiʻohiʻona hiʻohiʻona o kahi pūnaewele pūnaewele kaiapuni ka hiki ke hoʻokuʻu i kāuʻike pilikino. Ke kali mau kēia mau pūnaewele i ka mea a me ka pilina me nā kānaka'ē aʻe.
I kēia lā, nā poʻe mākua (a me nāʻoihana) i hui pū me ka pūnaewele pūnaewele pūnaewele me nā pūnaewele kūpono e like me LinkedIn (networking social for professionals) a me Facebook (networking social for everyone, like).
'Aʻohe like i nā pūnaewele nūhou pāpāho kaiapuni kahi e kau ai ka hilinaʻi ma ka hoʻolakoʻana i nā mea waiwai,ʻo ka kī pū me nā pūnaewele pūnaewele pāpili e hoʻohui a hoʻoikaika i nā pilina hoʻokahi. Pūnaewele pūnaewele pūnaewele wale nō kahi alanui e hiki ai iāʻoe ke launa me nā kānaka a me ka hoʻouluʻana i nā pilina e hiki ai ke hopena i ka pilina paʻa, nāʻoihanaʻoihana, a me nā kūʻai.
ʻOiaiʻo ka hapanui o nā kānaka e noʻonoʻo nei no ka kūʻaiʻana i ka kūʻaiʻokoʻaʻole ma nā pūnaewele pūnaewele pūnaewele, he manawa hou aʻe ka hana i nā pānaʻi uku i nā pāpāho . ʻO ka pōmaikaʻi o ka hoʻolaha pāʻoihana ma luna o ka pāpili kaiaulu, ma luna o nāʻano hoʻolaha'ē aʻe,ʻo ia ka hiki iāʻoe ke maʻa mau i kāu mau pepeiao maikaʻi e nā'ikepila, psychographics, etc. a me ka nui o nāʻike pilikino a kēia mau pūnaewele pāpili.
E nānā pū hoʻi: ʻO nā manawa kūpono loa e kau ma Facebook a me nā manawaʻoi loa loa e kau ma LinkedIn .
Pūʻulu Kūkākūkā Pūnaewele a me ka Pūnaewele
ʻO kekahi o nāʻano pāʻina pāʻoihana kaiapili ka nui o nā lawelaweʻimi kiʻi a me nā wikiō. ʻOiai nā kahua pūnaewele pāʻoihana e like me Facebook eʻae i nā mea hoʻohana e hoʻokuʻu i nā kiʻi a me nā wikiō,ʻo kaʻoihana nui ke kaulana.
ʻO ka papahana pāʻoihana kaiapuni punahele loa no ka hoʻoukaʻana i nā kiʻi he Instagram a me kahi pūnaewele nui loa no ka hāʻawiʻana i nā wikiōʻo YouTube.
Ke lilo neiʻo Pinterest i pūnaewele nui no ka hāʻawiʻana i nā kiʻi. Ināʻoe i loko o ka niche punahele e nānā pono ana e makemakeʻoe e hoʻohana i Pinterest e hoʻokele i nāʻoihana pūnaeweleʻoi aku .
E nānā hoʻi:
- 5 mau ala e hoʻoikaika ai i kāuʻoihana me ke hoʻohanaʻana i ka Instagram
- Pehea e hana ai i ke kālā me ka Marketing Video ma YouTube
- Pehea e loaʻa ai i kahi pūnaewele pūnaewele hou mai Pinterest
Nā Pūnaewele Blogging Microblogging
I kekahi manawa i kapaʻia he "presence apps", ua hāʻawi kēia mau leka i nā mea hoʻohana i nā leka pōkole (like like blogging), a maʻalahi i nā mea a ko lākou mau hoa e kau nei (kahi kahi e hoʻokomo ai i ka pāʻani media).
ʻO Twitter ka inoaʻoihana microblogging kaulana loa. Hoʻopuka iāʻoe i nā helu he 280 i kēlā me kēia pou, a hiki iāʻoe ke hahai i kahi pūnaewele o nā mea hoʻohana ("mau hoaaloha") mai kahi papa kuhikuhi.
He kū hoʻokahiʻo Twitter i keʻano e like me LinkedIn, he ala maikaʻi loa e hoʻohui aku me nā influencers ma kāu kāleka a me like hoʻi me Facebook, he wahi nui ia e mālama ai i nā mea e pili ana i kēia manawa me kāu mau puke hou a me nā mōhai hoʻolauleʻa.
ʻO kekahi polokalamu pāʻoihana kaiaulu kaulana e hiki ai iāʻoe ke kapa aku i kahi "micro" platform he SnapChat. E like me Twitter,ʻo ka mea hoʻohana wale nō i ka punaewele he kikooho video e pili ana i ka kikokikona.
E nānā pū nō hoʻi: 3 Ke alakai haʻahaʻa i Twitter Advertising Success
Pūnaewele Pūnaewele Pūnaewele
ʻO ke kaiāulu kaiaulu kaiaulu Yelp! hōʻike i kahi e hiki ai i nā loiloi kaiaulu ke hana a wāwahi i kahi hui.
Hoʻololi ka mea hoʻohana i nā manaʻo ma Amazon a me ka pūnaewele hoʻolālā ma eBayʻelua mau hiʻohiʻona'ē aʻe o ka loiloi kaiaulu e hiki ai ke hōʻemi a uha paha i kahi hui (aiʻole huahana).
ʻO kā lākou kī maʻaneʻi,ʻo ia ka paipaiʻana i kāu mea kūʻai aku e haʻalele i nā manaʻo maikaʻi a me nā kūlana no kāuʻoihana, huahana, a me nā lawelawe ma kēia mau pūnaewele. Hiki ke hoʻonui i kāu papahana a hoʻonui hoʻi i ka hilinaʻi a me kaʻoihanaʻoi aku i kāuʻoihana.
Eia kekahi lā, inā kūʻaiʻoe i nā puke ma Amazon.com , ponoʻoe e paipai i kāu poʻe heluhelu e haʻalele i ka lālā a me ka loiloi ma Amazon. Inā heʻoihana kūloko kou, ponoʻoe e paipai i kāu mea kūʻai e haʻalele i nā manaʻo maikaʻi ma Yelp. A inā e kūʻaiʻoe i nā huahana ma eBay, a laila e ... loaʻa iāʻoe ka helu!
E noʻonoʻo inā loaʻa iāʻoe kahiʻoihana "brick a mimiki" ma kahi o Google a paipai i nā mea kūʻai e haʻalele i nā hōʻike maikaʻi o kāuʻoihana ma Google. Hiki ke hoʻonui i kāu papa helu a me ka helu o nā mea hou āu e hoʻokomo.
E nānā pūʻia: Pehea e nānā ai a hoʻoponopono i kāu hōʻikeʻana ma Media Media
Ka Pākino Pilikanaka no nā mea a pau
He pālahalaha nui ka pāʻoihana kaiaulu no nāʻoihana - kele pūnaewele a meʻole pūnaewele. Aia kahi ma kahi pūnaewele pūnaewele pāʻoihana no nā mea a pau loa a ua hoʻohana maikaʻiʻia pahaʻoe ma ka hoʻohanaʻana i nā wahi pāpāho kaiapuni e like me ka hiki; e like me ka nui o nā wahi i loaʻa iāʻoe kaʻoi aku o nā kūlana e hiki ai i kāu mau pepeiao. Eia kekahi mau laulā maʻamau ma nā hoʻohana maikaʻi loa o nā pāʻina kaiaulu no kāuʻoihana:
- Facebook:ʻO kahi kahua nui inā kūʻaiʻoe i ke kālepa i kahi kūʻai kūʻai maʻamau (ʻoiai he mea pono no kahiʻoihana a me ka māhele niche).
- LinkedIn: He kūpono no nā poʻe aloha i kahi pūnaewele pūnaewele. Nui no kaʻoihana i kaʻoihana.
- Pinterest: He kumu nui no nāʻoihana e nānā pono ana (nā hua kino, ka hoʻolālā hale, a me nā mea'ē aʻe)
- YouTube: Inā makemakeʻoe e kau i ka manawa a me ka ikaika i loko o kahi papahana kiʻi wikiō,ʻo ia kahi kahi e hiki ai. (E nānā: i ka manawa e hoʻohana nei i ka kūʻai wikiō ma Facebook he manawa kūpono nui nō ia.)
- Yelp !: Inā he wahi kūʻai nui pahaʻoe a haleʻai paha, ola a makeʻoe ma nā hōʻike ma Yelp !.
- Pāʻoihana Google: like me ka mea i luna, pono i nāʻoihana kūloko.
- SnapChat: i kēia manawa nui ināʻoe e hoʻokūkū i nā hālāwai'ōpio / millennials.
Hiki iāʻoe keʻike i kā mākou mau makelia kālepa pāʻoihana maʻaneʻi.
Nānā: Hoʻoponoponoʻia e kaʻoihana hoʻolauna / pilina o Brian T. Edmondson