Nā Mīni Makahiki Millennial
I kou hanaʻana i kāu papa meaʻai hale kūʻai, ka hoʻolālā kūʻai, a iʻole ka pāʻoihana pāʻoihana, e hoʻomaopopoʻoe i ka hanauna Millennial i kēia manawa ka pūʻulu nui loa ma United States, me kaʻoi aku o 80 miliona mau kānaka i ka makahiki 18-34. Ua manaʻoʻia eʻoi aku ka nui o nā keiki Boomers ma ko lākou kūʻai kūʻaiʻana, ua hoʻolimalimaʻia he $ 247 piliona ma kaʻaiʻana. Eia naʻe,ʻokoʻa nā koho pāʻinaʻo Millennia mai nā keiki Baby Boomers a iʻole Gen X-ers.
I ka wā e loaʻa ai i kā lākouʻai,ʻo ka makahiki Millennial e pili ana i ka koho, olakino, a me nā mea maʻamau. ʻO nā mea a lākou e manaʻo nei e loaʻa ma kahi kumukūʻai. ʻO kēiaʻano hou o kaʻainaʻaina i kākoʻo i ka ulu nui o ka lālā wikiwiki wikiwiki, me nā kaulahao e like me Chipotle a me Panera Bread e loaʻa mai ana mai nā hanauna'ōpiopio i kaʻono a me nā hana. Ua hoʻololi hou ka Millennial i kaʻaina hale meaʻai i nā mea kūʻai. Hoʻopiliʻia i loko o ka manawa, makemake ka Millennial e pili i ka pilina me ko lākou mau hoa a me nāʻoihana a lākou e hele pinepine ai, no laila, he mea nui ka pilikanaka e hiki ai i ka Millennial. Heʻano'ē aʻe ka manaʻo o ka Millennial e pili ana i kaʻoihana pili hale. Manaʻo lākou i nāʻoihana e hoʻihoʻi, ma waho o ka hana hou wale - keʻimi nei lākou i kahiʻano o ke kaiaulu. He nui nāʻano e hiki ai ke mālama i nāʻahaʻaina eʻai ana i nā Millennial, me nā menus kūpono, nāʻano pilikanaka a me nā kumumanaʻo i kūkuluʻia e pili ana i kaʻaina kaiāulu.
ʻO ka Millennial Outnumber Baby Boomers
No ka manawa lōʻihi, alakaʻiʻia ka hoʻolālā waiwai e ka hanauna Baby Boomer, nā mea i hānau ma hope iho o ka WWII, a hiki i ka hoʻomakaʻana o Sixties. ʻOiai iʻikeʻiaʻo Generation Y,ʻO ka makahiki Millennial ka mea i hānauʻia ma waena o nā Lāhiku i hala hope aku i ka halaʻana o nā makahiki i hala. I ka pihaʻana o nā makahiki he kanakolu i nā makahiki he kanakolu,ʻo ka hanauna Millennial ka mea nui loa i ka United States,ʻoi aku ka nui o nā keiki Boomers ma ka helu a kūʻai i ka mana.
Me kahi kokoke i 80 miliona mau kānaka, ua hoʻokumuʻia ka hanauna Millennial i keʻano o ka moʻomeheuʻAmelika ma nāʻano hou. He nui nā haleʻai i hāʻawi muaʻia i nā Baby Boomers a me Gen Xers me ka hoʻomaka e hoʻololi i kā lākou mau menus a me nāʻoihanaʻoihana e hāpai i ka hanauna hou o ka poʻe kūʻai.
Millennial eʻimi nei i nā meaʻai kai
No nāʻahaʻaina, Hōʻike ka Millennial i kahi pahuhopu hou,ʻaʻole wale i ka meaʻai e lawelaweʻia ma nā menus, akā pehea e hoʻohanaʻia ai. Wahi a ka pūʻulu hoʻomaopopoʻana i ka Millennial , 55% o ka makahiki miliona e like me kaʻahaʻaina kaiāulu, aʻo ka 40% o ka hoʻonohonohoʻana i kekahi mea'ē aʻe i kēlā me kēia manawa a lākou eʻai ai. 30% imi i ka meaʻai (e like me 21% o Gen X a 15% o Boomers) a 80% makemake eʻike i kahi e hele mai ai kā lākou meaʻai. ʻO nā meaʻai e hiki ke haʻi i ka moʻolelo o kā lākou mau mea kiko'ī, inā ma kahi āpau a iʻole ke ao holoʻokoʻa, e hoʻonuiʻia ka Millennial.
ʻO ka meaʻai maikaʻi ka meaʻai
ʻO nā lā o nā mea a pau-hiki iāʻoe keʻai i nā pahū i lōʻihi loa i hala. Loaʻa nā hōʻike hōʻoia e hōʻike ana i ka mea nui o ka poʻe kūʻaiʻAmelika e mālama i kaʻai maikaʻi, ma mua o ka wā ma mua. I ka makahiki 2013ʻo ka National Household Survey, hōʻike ka National Association Association i ka 81% o nā poʻe mākua i manaʻoʻia heʻoi aku ka maikaʻi o nā koho maikaʻi ma nā hale meaʻai ma mua oʻelua makahiki i hala.
He 72% ka manaʻo e hiki paha iā lākou ke kipa i kahi haleʻaina e hāʻawi ana i nā mea kikowaena maikaʻi, a ua ho'āʻo nui nā wāhine eʻai i ka mea olakino i ka wā eʻai ai - 75% o nā wāhine me 66% o nā kāne. Manaʻo ka Millennial i nā koho maikaʻi inā paha e hele lākou e noho i lalo i ka haleʻaina aiʻole ka meaʻai.
Pono ka lehulehu i ka Millennial
Hōʻikeʻia ka Millennial e like lākou i nā hanana kaiaulu, kākoʻo iā lākou. Wahi a ke kālepaʻana i nā Millennials: I ka hoʻoholoʻana i ka Enigma, 76% manaʻo e hiki iā lākou ke hoʻololi i ke ao nei a 63% paha kaʻoihana e pili ana i kahiʻoihana pilikino. ʻOi aku kēia ma waho o ka "hale'ōmaʻomaʻo." Nā'ōmaʻomaʻo'ōmaʻomaʻo e hoʻohana ana i ka hōʻailonaʻana i nā mea kūʻai, e like me ka hoʻopiliʻana i ka hoʻopiliʻana, kāpili i nā paʻiwaena waiwai,ʻaʻole i ka Millennial generation. Hoʻolālā houʻia ka hana hou. ʻO ka mea e makemake lākou eʻike pehea pehea kahiʻoihanaʻoi aku o kāuʻaina hana i ke kaiāulu?
Ma o ke kākoʻo o nā mahi'āina ? Hana pū me nā mea liʻiliʻi e hāʻawi i nā hana? Ke kākoʻo i nā kōkua aloha'āina a me nā kōkua o ke kaiāulu? Manaʻo nui ka Millennial mai kaʻoihana. Eia naʻe, he mea nui ka uku, me 35% o ka Millennnial mau'ōlelo e hoʻololi i kā lākou mau waiwai (i kahi liʻiliʻi) no ka maikaʻi.
Nā kumuhana
Kaʻoihana kūʻai i nā Millennials: Ka hoʻoholoʻana i ka hanauna Enigma
Ka makemake o nā mikiona mai nā haleʻai:ʻO ka'ōlelo hou loa
Nānā ma ka'Āina Makahiki Aliʻi