ʻO ka hanaʻana i ka hanaʻoihana maikaʻi e kāpae ana i ka hanana o ka hana pilikino
ʻO TOMS ka hana lima a Blake Mycoskie, he'ōpiopio'ōpiopio i hoʻokumu i kāna hana hou ma kaʻoihana pili kaiaulu .
Ua kūkuluʻo Mycoskie i kahi hui e lanakila ana ma ke kūʻai a me ka puʻuwai ma ke kūʻai kūʻai / hāʻawi i hoʻokahiʻano hoʻohālike.
I ka wā mua,ʻo ia nā kāmaʻa TOMS. Uaʻikeʻo Mycoskie i ka manaʻo no nā kāmaʻa TOMS i kona heleʻana i'Atelika aʻike i nā keiki he nuiʻole nā kāmaʻa.
Ma ka manawa like, he nui nā mākua i kēlā'āina e komo nei i kahi kāmaʻa iki a hoʻomaha i hopu i ka maka o Mycoskie.
ʻO ka hui o Mycoskie, nā kāmaʻa TOMS, uaʻaeʻia i kēlāʻano kāmaʻa, i hanaʻia ma nāʻano a me nā lawaiʻa he nui, a ua hoʻohikiʻo ia i nā mea kūʻai aku no kēlā me kēia kāmaʻa kālepa.
Ua hele aku ka manaʻo o Mycoskie i kahi i waiho aiʻo TOMS i nā "kāmaʻa" mai kona inoa a kūkuluʻia i kahi behemoth kalepa, i kēia manawa e hoʻonuiʻia i loko o ka mau leaka mele, kofe, a me ka kūʻaiʻana i ka wai i kahi e pono ai, a me nāʻoihana kālepa. ʻO ka meaʻoiaʻiʻo, ke hoʻomau nei nā TOMS e hāʻawi ana i ka honua a hoʻonui i ka meaʻai, ke ola kino, a me ka hoʻonaʻauao.
Ua hoʻohinuʻia hoʻi nā TOM e nā poʻe hana kālepa lehulehu. ʻO Warby Parker ka mea e kūʻai aku ana i nā maka uila i nā mea pūnaewele me ka kūʻai kūʻai / hāʻawi i hoʻokahi o nā loiloi paha he mea hōʻailona maikaʻi loa.
Akā, aia nō hoʻi he quirky Out Of Print e hāʻawi ana i nā puke i ka wā e kūʻai aku ana i kāna laina lole e hōʻikeʻia ana ma nā papa paʻi puke, a aia nā mea likeʻole, he mea hana i nā lole no nā limahana ola kino, e hāʻawi ana i nā "scrubs" i nāʻoihana ola kino ma nā'āina ulu.
I kēia mau lā, uaʻike mākou i Bixby, no ka paʻi a me nā lunchboxes; Pōpuku no nā hākō; a heʻelua no Warm no nā pāpale, ke poʻo, a me nāʻulaʻula.
Ua kāpaeʻo TOMS, mai ka hahaiʻana i kaʻahaʻana o ka hopohopo pili i ka pilikanaka, i ka 'hana maikaʻi'ʻo ia kekahi mahele o kā lākou mauʻoihanaʻoihana. Holomua ka nalu e like me ka laina o ka laina ma waena o nā hui kīwāhi a me nā polokalamu maikaʻi.
I kēia lā, nui nāʻano e kūkulu ai i kahiʻoihana i hiki ai ke hana i kaʻoihana maikaʻi. ʻO nā lālā he mau hui kaiaulu a me B Hui
Nā haʻawina mai nā TOMS no nā Pāʻoihana Kūleʻa
E piʻi i kahi lālā
Ua hoʻomaka nā TOM i ka launa pū me ka piʻiʻana o nā mea kūʻai i maʻalahi i kaʻike. Ua makemake lākou e hoʻolilo i nā waiwai waiwai e hana i kekahi maikaʻi ma ka honua.
ʻO kaʻoiaʻiʻo,ʻo ka hōʻike houʻo Cone Communications CSR i hōʻikeʻia he 63 pakeneka o nāʻAmelika (me ka hāʻawiʻole i ka hana a ke aupuni) manaʻolana e alakaʻi nāʻoihana i nā loli kaiapuni a me ka hoʻololi. Eia hou, 78 pakeneka e makemake nā kamaliʻi e komo i nā hihia hoʻokolokolo pili aupuni.
Ma ka kūʻaiʻana i ka mana, 87 pakeneka o ka poʻe kūʻai e'ōlelo ana e kūʻai lākou i kahi huahana no ka uluʻana o kahi hui i kahi pilikia i mālamaʻia e lākou i ka 76 percent e'ōlelo ana e hōʻole lākou e kūʻai i nā huahana a iʻole nā lawelawe a kahiʻoihana inā kōkua ia i kahi pilikia i manaʻoʻia he hewa.
ʻO ka piʻi nuiʻana o ka waiwai kūʻai i pili i ka hopena , he mea kupaianaha ia, e kōkua ana i nā kumu he nui a me nā pūʻulu kōkua e hoʻoponopono i kā lākou mau inoa e like me keʻano o ka poʻe kūleina kūloko. Hoʻokumuʻia nā'ōnaehana i kēlā kaʻina i ka lanakila nui.
'Ohua i ka maikaʻi
ʻOi aku nā poʻe ma waho o nā hui'ē aʻe.
Ua hoʻokumuʻia ma ka papahana e kūʻaiʻia nāʻoihana like i ka hana maikaʻi. Ua'ōlelo maiʻo Mycoskie, "... uaʻike mākou i kēlā lā i kēia lā e hāʻawi aku mākou i nā kāmaʻaʻelua no kēlā me kēia mea a mākou e kūʻai aku nei, a inā pēlāʻaʻole. ʻaʻole ia e hana. "
Kūkulu i ka Pākana
ʻO ke kumu hoʻohālike no TOMS he loop loop feed. Ua'ōlelo akuʻo Mycoskie, "Inā makemake au e lawe i ka hapalua miliona miliona a kūʻai wale i mau kāmaʻa e hāʻawi ai i nā keiki, inā ua hiki iaʻu ke hāʻawi aku i nā kāmaʻa i hoʻokahi manawa. ʻoiai e like me TOMS ka wāwae. "
Hāʻawi i nā Hana i ke kumu e lilo ai i mea hoʻonui
Ke'ōlelo ikaika neiʻo Mycoskie, he mea kupaianaha ka morale paʻahana ma TOMS. ".. hiki anei iāʻoe ke hoʻohaʻahaʻa keʻikeʻoe i nā mea a pau āu e hana ai i ka hauʻoli o nā keiki?" ua'ōleloʻo ia.
E hoʻopili i kahi moʻolelo i kāu huahana
E hāʻawi i kāu mea kūʻai i moʻolelo e hiki ai iā lākou ke haʻi hou a pinepine. ʻO kēia mau kāmaʻa (a me nā aniani, a me nā mea'ē aʻe a pau o TOMS) he kū hoʻokahi a maʻalahi ka lōʻihi e kāhea aku i nā mea kūʻai hou, nā'ōpio a me nā poʻe. Hiki i nā mea kūʻai ke hoʻokiʻekiʻe no keʻano o TOMS lākou, a eia ka mea o ia mea.
Kūleʻa nā mea kūʻai i kā lākou kūʻai a makemake e haʻi i kā lākou mau hoaaloha. He mea hou nā mea kūʻai a TOMS a hana i ka wiki.
(Quotes mai Success Magazine, 2009)
Nā kumuhana:
ʻO ka Pāʻoihana o ka hāʻawiʻana - Nā kāmaʻa TOMS, Success Magazine, 2009
Hoʻopuka ke kohoʻana i kahi mea ola,ʻaʻole wale i nā kāmaʻa, ka hui wikiō, 2013
ʻO ka mea nāna i hoʻokumu i nā TOMS ma ka hoʻomau houʻana i ka Misiona a ka Hui, Harvard Business Review 2016