01 -ʻO ka hoʻolālā kālāʻaʻoleʻo ia wale nō keʻano o ka hoʻonohonohoʻana no ka hana maikaʻi
Ua kākauʻo Jim Fruchterman, he mea kālepa pili i ka poʻe kālepa , ma kānaʻatikala "No Love or Lucre" ( Stanford Social Innovation Review , Spring 2011):
"ʻO wau keʻano o ka'āpana: ke manaʻo nei au he mau hanana maikaʻi no ka hoʻoponoponoʻana i ke kaiaulu." E ponoʻoe ke nānā pono ma nāʻanoʻelua o kāu mea hana i ka hanaʻana i kāuʻoihana kaiāulu hou. "
'Ōleloʻo Fruchterman i ka hoʻohālike āu e hoʻoholo ai e pili ana i kāu hopena, kāu mauʻoihana, kāu mau waiwai waiwai, a me ka nui o kou mana e makemake ai.
Ma nā wahi a pau āu i iho mai ai ma luna o kēlā mau hihia, eia kekahi mauʻano o ka hoʻohālikelike i kēia manawa e hiki ai iāʻoe ke noʻonoʻo i ka pono kaiaulu.
02 - No ka pono o nā huila maikaʻi hiki ke hana maikaʻi
Hiki i kahi hui waiwai ke hoʻopuka i kahi loko iʻa waiwai nui. Akā, no ka mea,ʻaʻole kahi o ka mīkini pili kaiaulu i mea e pono ai ke ola, pono ka mea nāna i hoʻokumu a me ka papa e manaʻoʻiʻo ana ma ka hihia.
No kahiʻoihana, maikaʻi ka maikaʻi kaiaulu i mea hoʻonui i ka mīkiniʻoihanaʻoihana, i ka manawa ma keʻano o nā papahana lawelawe pilikanaka .
He aha nā mea maikaʻi? He nui nā hana mua a me nā hana maikaʻi loa i hala ma laila no nāʻoihana aʻoi aku ka nui o kaʻaha o ke aupuni i nā manawa a pau e komo i nā kuleana kaiāulu. Eia hou,ʻoihana nāʻoihana e hoʻonui ai i ke kālā. He mea maʻalahi ke kūʻai a hoʻopili paha i kahiʻoihana, akā , e hoʻolimalimaʻia ka waiwaiʻole a me nā waiwai i hāʻawiʻia i kahi papahana hana'ē aʻe .
ʻO nā mea kūponoʻole o ka hanaʻana i nā hopena o ke kaiapuni ma o kaʻoihanaʻoihanaʻaʻole i kūkuluʻia ka lālani kaiaulu i loko o kaʻoihana a pono e hoʻohuiʻia ma o nā papahana lawelawe pilikino a iʻole nā philanthropy.
Eia hou,ʻaʻohe pono i kahiʻoihana i ka hōʻai'ē kālā o kahi pilikū . Pono ia e kau aku i ka waiwai o ka poʻe e kūʻai nei a me ka loaʻa kālā. ʻAʻole hiki i kahiʻoihana ke kūpono no kaʻaeʻana i nā hāʻawi kālā aiʻole nā haʻawina hoʻolimalimaʻole.
Eia nō naʻe, no ka mea, makemake nā mea kūʻai i nā kuleana kaiaulu mai nā hui, uaʻike lākou he nui nā mea waiwai e pili ana i ka hoʻokomoʻana i ka maikaʻi o ka nohona maikaʻi. ʻOiaʻiʻo, uaʻae ka lehulehu i nā mantra o nā kānaka, honua, ka waiwai e alakaʻi i kā lākou hana.
No laila,ʻike mākou i nāʻoihana hou aʻoi aku hoʻi o nā pūnaehana waiwai-waiwai e hana i nā hana pilikino e like me D.light Design, ka mea e kūʻai ana i nā kukui a me ka mana o ka lālā i loaʻa i nā honua i kūkuluʻia; a me ka Food Inc Market Inc, a me ka 5% o nā waiwai i loaʻa i ke aloha.
03 - No ka hoʻopōmaikaʻiʻana i kahi pānaʻi kaiapuni
ʻO kēia mauʻano o kaʻahahui he mau pūʻulu kālā kaʻinawai akā me nā hoʻololi nui eʻaeʻia ana no nā pōʻai kaiaulu. ʻO nā 'ōpio kahiko nā loina a me nāʻoihana paʻahana. ʻO kekahi mau mea hou, e like me nā hui waiwai (B Corporations) a me nā L3C (nā lālā palekana pili palena haʻawina).
ʻO nā kūlana maikaʻi paha he maikaʻi kēia mau hui a maikaʻi nō naʻe i ka pōmaikaʻi o kahi kālā. Hāʻawi lākou i kahi kiʻekiʻe o nā pahuhopu kaiaulu. Hiki iā lākou ke loaʻa nā haʻawina kālā, a ua hiki iā lākou ke hoʻohana i kā lākou nohona kaiaulu e hoʻonui ai i kā lākou kūʻai.
Hiki paha i nā mea kūponoʻole ke wehe i ka mana; hiki ke hoʻokuʻuʻia i ka hoʻopiʻi kaʻina kanaka; he mea paʻakikī paha kaʻikeʻana i nā mea waiwai kālā, a paʻakikī hoʻi e hemo aʻe ma mua o kaʻoihana no ka uku kālā.
Eia nā hiʻohiʻona o kēia mauʻanoʻoihana:
ʻO ka hanaunaʻehiku (a B Corporation) e hoʻopuka ana i nā mea hana hoʻomaʻemaʻeʻole me ka hāʻawiʻana i 10% o kona waiwai i ke aloha
Nā Hana Hana Hana (kahi waiwai kīnāʻole) a he kūkā'ōlelo aʻoaʻo kūkākūkā e hāʻawi ana i nā waiwai a pau i ke aloha.
04 - Hui huila
Hoʻokomo kekahi mau hui i kahiʻano waiwai no ka waiwai a me kahi hanaʻole i loko o kahiʻano hana.
I kekahi manawa, hana ka pilikino i nā mea hanaʻole aʻo kekahi manawaʻo ia kaʻaoʻao'ē aʻe. Ma kēia papahana,ʻike pinepineʻoe i nā hui i loaʻa i nā kumu hana aloha a me nāʻoihana piliʻole i hoʻokumu i nāʻoihana pili i loaʻa kālā no ke kākoʻo i ka mea hanaʻole.
ʻO nā mea maikaʻi i nā hui kaiaulu,ʻo ia ka hanaʻana i kahi lālā e mālama i ka nohonaʻole o kahi hui aloha; hiki ke palekana i ka pilikua makua mai nā kuleana o kāna lālā waiwai-uku, aʻo ke kāpena e hiki ke kūʻai maʻalahi e like me kekahiʻoihana.
ʻO nā mea kūponoʻole, he mea paʻakikī ia no ka mea hoʻolālāʻole e hōʻano hou i kāna kālā,ʻoiaʻiʻo, ināʻo ka hapa waiwai-kumu ka kumu waiwai o ke kālā. Hiki ke nui aku ma luna o ka meaʻelua mau hui. Mālamaʻia nā waiwai i loko o ka hale hanaʻole aʻaʻole hiki ke hoʻolilo a kūʻaiʻia paha. He mea paʻakikī hoʻi ka hoʻokaʻawaleʻana i nāʻaoʻaoʻelua, a he mea paʻakikī hoʻi ka mālamaʻana i nā palena kūpono kūpono.
Eia nā lālā o nā hui kaiaulu:
ʻO William a me Flora Hewlett Foundation, i hoʻokumuʻia e ka Hewlett-Packard Corporation
Ua kūkuluʻo Greyston Foundationwhichia i ka Greyston Bakery, kahi waiwai maikaʻi. Hāʻawiʻia ka Bakery i kahi kulekele hana "open". ʻAʻohe nīnau i nīnauʻia. ʻO nā mea a pau e hele mai ana, hāʻawiʻia kahi manawa.
ʻO kahi mea maikaʻi loa e pili ana i ka hui'ōpiopioʻo ia heʻano hou o keʻano olawai, Stanford Social Innovation Review (ka mea i kākauʻia).
05 - No ka hoʻolālā waiwai me kaʻoihana pilikino
ʻO nā nonprofits me nāʻoihanaʻoihana pili i kaʻoihana mīkini he mea maʻamau. ʻO lākou nā nonprofitsʻole i ukuʻia no ka ukuʻole i loaʻa ka waiwai e pili ana i ka pilikino kaiaulu.
Nui nā kālā i loaʻa kālā mai ka kūʻaiʻana i nā huahana a me nā lawelawe. Hāʻawi pū lākou i nā hale kiʻi, nā hale hōʻikeʻike, a me nā kulanui, nā kālā i loaʻa ma kahi hale kūʻai o nā hale kūʻai, a he mea pono e hoʻohanaʻia kahi hale kūʻai kālepa no ka hoʻolālā i ka misionari o ka hui. ʻAʻole hiki ke hoʻokaʻawaleʻia nā kālā i nā mea kālā a me nā mea kuleana, akā hiki ke hoʻohanaʻia e uku i nā loina.
ʻO nā mea maikaʻi loa o kēiaʻano o ka hale,ʻo ia ka mea i piliʻole i kaʻauhau kālā e pili ana i nā mīkini. Hiki ke hoʻomau i ka hoʻolālā kālā e hoʻonui i ke kālā ma o nā haʻawina a me nā haʻawina,ʻaʻole e haʻi aku i ka waiwai kūʻai o kaʻoihana kālā e kākoʻo i ke aloha.
ʻO nā mea kūpono paha he hiki ke kūʻaiʻia ma waena oʻelua mau laina lalo, aʻo ka loaʻaʻana o ke kālā i hoʻopiliʻia i nā kumu hana kūlohelohe.
ʻO kahi maikaʻi loa o kahi pilikino me kahiʻoihana pili i ka misionariʻo GoodWill Industries, he laulā āpau o nā nonprofits e lawelawe ana i ka hana hou, kūʻai huahana, a me nā lawelawe hoʻonaʻauao hana.
06 -ʻO ka papahana hanaʻole
No kaʻoihana hana kuʻunaʻole, ua māmā aʻikeʻoleʻia kaʻoihana pilikino. Loaʻa ka nui o nā kālā ma o nā haʻawina a me nā haʻawina kālā, aʻaʻohe kālā i loaʻa. ʻO ka pahuhopuʻano likeʻole he 501 (c) (3) aloha a 501 (c) (3) kumu paha .
Nā pōmaikaʻi:
- ʻAʻohe paio i waena o nā hopena a me nā pilikanaka.
- Hāʻawi ka poʻe kōkua i ka hoʻoihoʻauhau no nā haʻawina e hele pololei i ka hoʻokōʻana i ka mikiona.
ʻO ka hapa nui ma mua,ʻo ia nō kahi pilikino kūlohelohe e pili ana i ka hōʻiliʻili kālā e hana. Ma muli o ka pilikiaʻole o ka loaʻaʻana o ke kālā kūpono ma ka hoʻolālā kūikawā, he nui ka poʻe i komo i kaʻoihanaʻoihana.
He mauʻano likeʻole o nā nonprofits kahiko, e like me ka Robin Hood Foundation a me Mercy Corps.
Paneʻo Fruchterman i loko o kānaʻatikala, he mea paʻakikī nā pilikia o kēia ao e hoʻoholoʻia e kekahiʻano o ka hui a uaʻike mākou i nāʻoihanaʻoihana eʻoi aʻe i ka māhele i waena o ka waiwai a me nā ponoʻole. E like me ka'ōlelo a Fructerman:
"Ke pane nei nā mea hoʻolaha i nā manawa hou e pili ana i nāʻano hou o ka hana kaiaulu i ka hāʻuleʻana ma waena o nā koʻokoʻoʻelua o kaʻoihana kālepa a me ka aloha aloha kahiko. Manaʻo eʻike i nāʻano hoʻonaʻauao hou e hōʻike ana i kēia mauʻano pilikino pili .... e hele ana e loli ma kēia mau kuhikuhi, aʻo ka hapuna ka maikaʻi no ka loli. "