ʻO ka huahana alakaʻi nuiʻo Marketing
ʻO nāʻoihana a pau e pono ana i kaʻoihana kūʻai a me ka hanauna alakaʻi i mea e kūʻai aku ai. No ka hopena, pono e hoʻohana nā mea kūʻai kālepa i nā'ōnaehana kūʻai kālepa like a me nā pūnaeho hoʻokipa i hoʻohanaʻia e nāʻoihana'ē aʻe e pono ai e alakaʻi i ka kūʻai.
Nā mea Mua Mua: Ma mua o kāu Kūlehu no ke alakaʻi
Kūkulu ka hapanui o nāʻoihana MLM i ka hoʻomakaʻana me ka papa inoa o ka poʻe 100 āu iʻike ai. Kāheaʻia kāu makakū makamae,ʻaʻole kahiʻino kēia e hoʻomaka ai i ka nānāʻana i nā mea kūʻai a me nā mea hana hale kūʻai. ʻO ka pilikia,ʻo ka nui o nā MLMers e hana i kēia papa inoa i ka helu o ka hoʻonāukiuki i kā lākou mau hoaaloha a me ko lākouʻohana. Uaʻoi aku kou maikaʻi ma ka hoʻohanaʻana i kou manawa eʻike ai i ka poʻe i makemake i kāu mea i loaʻa ma mua o ka ho'āʻoʻana e hoʻoholo i kāu kāpena'ōpili e kākau inoa ināʻaʻoleʻo ia e makemake.
Peheaʻoe e loaʻa ai ke alakaʻi ? ʻO nā alakaʻi maikaʻi loaʻo ia nā mea āu e hoʻolālā ai iāʻoe iho. Uaʻike kēia poʻe i kāu pitch a hāpai i ko lākou lima e aʻo hou. Ua kūʻaiʻia nā alakaʻi e pane i nā hoʻolaha maʻamau, a ma muli o ka hopena,ʻaʻole paha e pili i kāu huahana aʻoihana paha.
Eia kekahi, he maʻalahi ka alakaʻi kūʻai.
ʻO ka'euakai maikaʻi, hiki iāʻoe ke hana i kāu alakaʻi MLM pono. Ua maʻalahi ka'enewele ma mua o ka loaʻaʻana i nā poʻe makemake i kāu huahana a iʻole lawelawe, aiʻole e kūkulu i kahiʻoihana home-based. Akā, ma mua o kou hoʻomakaʻana e kau i kāuʻoihana ma nā hālāwai a me ka pāʻoihana kaiaulu, kōkua ia e hoʻomaka ma ka paneʻana i kekahi mau nīnau.
- ʻO wai ka mea kūʻai aku i kāu huahana, lawelawe aʻoihanaʻoihana paha? He aha kāu e kūʻai aku ai aʻo wai ka mea e pono ai? E kūʻai aneiʻoe i nā kukui? ʻO wai ke kūʻai i nā kukui? Ke kūʻai neiʻoe i nā mea maikaʻi? ʻO wai ke makemake i nā hua maikaʻi? Hoʻolahaʻia nā kālepa a pau no kekahiʻoihana ma ka hoʻomaopopoʻana i kāu makai makaikai .
- Ma hea e loaʻa ai kāu makaikiu makaikai? I ka wā i hala, ua'ōleloʻia ka MLMers e kamaʻilio i nā mea a pau i kū i loko o 3 mau kapuaʻi o lākou a iʻole e hoʻokumu i nā pāʻali pāʻoihana. ʻOiaiʻaʻole kēia he maikaʻi,ʻaʻoleʻoi aku ka maikaʻi ma mua o ka heleʻana i ke kumu. ʻO nā poʻe e kū nei iāʻoe a heluhelu paha i ka pepa,ʻaʻole makemake lākou a nele paha i kāu mea e loaʻa nei. Inā kūʻai akuʻoe i nā waiwai olakino a maikaʻi, e kamaʻilio me nā kānaka ma ke keʻenaʻahaʻaina a kākau paha i kahi leka hoʻomaopopo ma kahi wilina wikiwiki maikaʻi. Inā kūʻaiʻoe i nā mea maikaʻi, e hele i nā keʻena o nā keʻena i nā pule mua o Pepeluali e kōkua i nā kānaka e kūʻai i nā makana no kā lākou Valentine's kahi koho'ē aʻe.
- Pehea e hiki ai iāʻoe ke hoʻowalewale i kāu kāleka e makemake eʻike hou? ʻO kahi mea nui e hoʻomanaʻo i ka wā e kamaʻilio pū ai me nā kānaka,ʻaʻole iaʻoʻoe a iʻole kāu huahana. He pili iā lākou a pehea e hiki ai iāʻoe aiʻole kāu huahana ke kōkua iā lākou e loaʻa i kā lākou makemake. Hiki iāʻoe ke hana i kēia ma ke aʻoʻana e pili ana i nā manaʻo, nā pahuhopu a me nā makemake o kou alakaʻi, a laila e hāʻawi i kahi pane. ʻO ka meaʻoiaʻiʻoʻole ka poʻe nuiʻole e pili ana i kāu hui, uku uku, a pēlā aku. E mālama ana lākou i ka loaʻaʻana o kahi hopena i ko lākou pilikia.
ʻEono mau ala kūpono e hana ai i ka MLM
I kēia manawa,ʻikeʻoe i kahi, kahi a me pehea e loaʻa ai kāu mākeʻai, eia kekahi mau ala maikaʻi eʻimi a hoʻowalewale i kēia poʻe eʻike iāʻoe.
- Hoʻokumu i ka MLM me kahi pūnaewele pilikino. Nui nāʻahahui e lawe pūnaewele. Na kekahi eʻae iāʻoe e hana i kāu iho, akāʻaʻole kekahi, no laila ponoʻoe e nānā i nā kulekele o kāu hui pili i nā pūnaewele. Inā hiki iāʻoe, e hanaʻoe i kāu iho no ka mea e makemakeʻoe e hoʻokaʻawale iāʻoe iho mai kou mau mea hoʻokūkū. Ināʻaeʻoleʻoe e hana i kahi pūnaewele e pili ana i kāuʻoihana, e hoʻohui i kekahi kumuhana pili i kāuʻoihana. Eia kekahi laʻana, ināʻoe e kūʻai i nā mea olakino a me nā pono, akā,ʻaʻole hiki ke loaʻa kahi pāʻoihanaʻoihana i hanaʻia eʻoe, e hoʻomaka i kahi pūnaewele olakino a maikaʻi. Pono kāu pūnaewele e hoʻokomo i kaʻike e pili ana iāʻoe a me kāu hui, akā, i loko o ka pāʻani e hōʻike ana i kahi e hiki ai iāʻoe ke kōkua i nā mea'ē aʻe i ka mea e pono ai lākou.
- Hana i kahi leka uila. Aia kekahi pūnaewele no ka hanaʻana me nā alakaʻi. ʻO ka hana mua,ʻo ia ka hōʻiliʻiliʻana iā lākou i ka mea āu i loaʻa ai (e hele nei i kāu pūnaewele). ʻO ka hopena maikaʻi loa kahi e noi i kāu alakaʻi e kākau inoa no kāu papa inoa leka uila . ʻO ke ala maikaʻi loa e loaʻa ai ko lākou inoa a me kāu leka uila e hāʻawi i kekahi mea me ka ukuʻole e like me ka hōʻike. E hana kēia i kāu papa inoa inoa inoa a hāʻawi iāʻoe e kamaʻilio me kou mau manaʻo. E hoʻohana iā ia e hoʻolako i nāʻike kūpono e pili ana i kāuʻoihana, e like me ka noiʻi, nā hōʻoia, a me nā kūʻai. ʻO ka manawa ka mea āpau. Inā pololeiʻole ka manawa i kēia lā, hiki i ka makahiki aʻe. ʻO kēlā kanaka i kū i ka lima.
- E hāʻawi i kahi koho "Tell Me More". ʻO ka hapanui o ka poʻe e hele i kāu pūnaeweleʻaʻole lākou e mākaukau e kūʻai, akā, hiki i kekahi poʻe ke lohe i kāu pitch. Hoʻohui i kahi palapala likeʻole mai ka leka uila e hiki ai i ke alakaʻi e noi iāʻoe e kelepona iā lākou e pili ana i kāu huahana a iʻole lawelawe, aiʻole ka wāʻoihana. Hoʻohui i kahi loulou i kēia palapala i kāu mau leka uila (# 2). Hoʻohana i nāʻano copywriting e hilinaʻi nei i ka pehea e hiki ai iāʻoe ke kōkua i kou pōmaikaʻi pōmaikaʻi mai kāu huahana / lawelawe aʻoihana paha.
- E kākau i nāʻatikala no ka hoʻouluʻana i ka MLM. He kūʻokoʻa ka palapala kākau a me ke ala kūpono e hele ai i mua o kāu mākei ma o nā pūnaewele pūnaewele'ē aʻe o nā poʻe. Ke kī nei lākou i kahiʻatikala maikaʻi loa kahi e holo ai kahi pahuhopuʻo ia kaʻike,ʻaʻole he advertorial. Inā kūʻaiʻoe i nā kukui, e kākau i ka lā o Valentine ma ka hanaʻana i ka pilina me nā kukui a iʻole pehea e hoʻonui ai nā kukui i keʻano. No ka hōʻailona kikowaena, loaʻa iāʻoeʻeluaʻano o nāʻatikala a me nā kālepa e hele ma hope. ʻO ka mua e pili ana i kāu huahana aiʻole lawelawe (ʻo ia hoʻi nā kukui) aʻo ka lua hoʻi he mau'ōnaehanaʻoihana home. Ma ka papaʻelua, hiki iāʻoe ke kākau i nā mea pili e pili ana i MLM no nā pūnaeweleʻoihana a me nāʻoihana. Eʻike waleʻoeʻaʻole i makemake ka hapanui o nā wahi e hoʻonui i kāuʻoihana i loko o ka mea. Ma kahi kūpono, e hoʻokomo i kahi lāʻau ola e kuhikuhi ana i kāu freebie (# 2) a me kahi loulou i kāu pūnaewele.
- E hoʻohana i Media Media. ʻOiai e hōʻike ana, "E hui pū me kaʻu pūʻulu,"ʻaʻole loa e loaʻa nā hualoaʻa, inā he akamaiʻoe, hiki iāʻoe ke hoʻohana i nā leka uila e hana i nā alakaʻi. Eia kekahi laʻana, inā e kūʻai akuʻoe i nā hua o ka poho kaumaha, hiki iāʻoe ke hana ma mua a ma hope paha o nā kiʻi ma Pinterest a me Instagram. Inā kūʻai akuʻoe i ka make-up, hiki iāʻoe ke loaʻa nā aʻo ma YouTube.
- E noi i nā mea kuhikuhi. E like me nāʻoihana'ē aʻe, nā mea e pili ana aʻoi aku ka maʻalahi a maʻalahi ke hoʻololiʻana i kahi kūʻai. ʻO nā poʻe i hele mai i ou lā ma o kahi'ē aʻe e makemake nei eʻike iāʻoe. He nui nā poʻe āu e kamaʻilio neiʻaʻole lākou e makemake e kūʻai, akā hiki iā lākou keʻike i nā poʻe e hiki nei ke kūkulu i kahi papahana hoʻopukapiha e hoʻowalewale iā lākou e hoʻouna i nā poʻe iāʻoe. Eia kekahi laʻana, hiki iāʻoe ke hāʻawi aku iā lākou i ka uku kūʻai he 10% no kā lākou kūʻai hou aku no kēlā me kēia kanaka kūʻai hou e hoʻouna.
Loaʻa i nā alakaʻi ke kūlana mua wale nō i ka hana. A laila, ponoʻoe e hoʻolālā iā lākou e hoʻoholo inā he kūpono maikaʻi lākou, a laila e hana i kāu pitch, a ma hope, e hahai. ʻAʻole makemake nā mea kūʻai kālepa i ke kaʻina kūʻai, akā,ʻaʻole ia he mea paʻakikī a hopohopo paha, keʻoleʻoe e hoʻomaka me nā alakaʻi e hele pono iāʻoe eʻike i nā mea āu e hāʻawi nei.
I ka wā e loaʻa iāʻoe ke kī o ka hoʻouluʻana i nā alakaʻi a me ka hanaʻana iā lākou,ʻaʻohe mea e hōʻoki iāʻoe mai ka liloʻana i ka laulima kālepa.