He Pūnaehana Kūpono no ke kūkuluʻana i nā kūʻai ma kāu Home Business
ʻOiai e hoʻolālā ana nā poʻe kālepa a me nā mea kūʻai aku i ka manawa, hiki iāʻoe ke hoʻopau i ke kaʻina hana ma o ke aʻoʻana i ka hoʻolālāʻana , a me pehea e alakaʻi ai i kēlā poʻe kūʻai a me nā mea kūʻai aku i kahi kūʻai.
A no ka nuiʻole o nā mea e kūʻai aku i kā lākou hui muaʻana meʻoe, ponoʻoe e kūkulu i kahi papa no ka hoʻomauʻana a hiki i ka wā e mākaukau ai lākou e kūʻai.
STEP 1: Hoʻokūmahi Ma Kāu Mākaʻi Kū'ē
ʻAʻole ia he mea palekana e mālama aiʻoe i ka manawa a me ke kālā ma ke kālepaʻana i nā poʻe makemakeʻole i ka waiwai āu i loaʻa ai, akā ua makemake a ua hiki iā lākou ke uku. Akā naʻe, nuiʻole nā mea kūʻai o ka hale noho hou e laweʻole i ka manawa e hōʻoia i kā lākou makaiki kūʻokoʻa. Ma ka hoʻololiʻana, hoʻoiho lākou i kā lākou leka kālepa i loko o ka honua willy nilly, kahi,ʻoi aku ma mua o kaʻole, ua neleʻo ia i ka mark.
ʻO keʻanoʻoihana kūʻai aʻoi aku ka maikaʻi no ka kūʻaiʻana,ʻo ia ke kuhikuhi mua i ka mea kūʻai aku i kāu huahana a lawelawe paha. ʻEhia mau makahiki o lākou? He aha ke kāne? He aha ko lākou kūlana kaiapuni waiwai? ʻO kaʻikeʻana i kāu mea kūʻai, eʻoluʻolu ia e loaʻa iā lākou a hoʻouna i nā leka e hoʻowalewale iā lākou e nānā i kāu huahana a iʻole lawelawe. E hoʻomaopopo i ka manawa e hoʻomaopopo ai i kahi o kāu makakūkiu makakū no lailaʻaʻoleʻoe e hoʻonele i kāu manawa e kūʻai a kūʻai aku i ka hewa nā mea kūʻai a me nā mea kūʻai.
KA STEP 2: Kūkulu i kahi Kiko Kūpono a me ka List Client
ʻAʻole hiki iāʻoe ke hoʻolālā i kahi pāʻina me ka papa inoa āpauʻole, a pēlā pū,ʻaʻole hiki iāʻoe ke hoʻomaka a kelepona i kahiʻoihana me kaʻole e hana i ka papa inoa o nā mea kūʻai a iʻole nā mea kūʻai. ʻO ka papa inoaʻana i nā kānaka āu eʻike nei he wahi maikaʻi ia e hoʻomaka ai e like me ka hiki iāʻoe ke kūʻai wikiwiki a loaʻa i nā mea kiko'ī. Akā, aia kekahi mau kumu'ē aʻe e hoʻomaka ai i kāu helu mea kūʻai mea hoʻohana.
Eia kekahi mau mea:
- Nā Lekaleka Lelepili :ʻO nā mea a kou mau hoaaloha a me kouʻohana ke kūʻai aku i kekahi mea mai iāʻoe,ʻoiai ināʻaʻole lākou i kāu makai makaikai. A iʻole paha,ʻaʻole lākou e makemake i kāu huahana a lawelawe paha, akāʻikeʻoe i kekahi mea hana a makemake paha e haʻi aku i nā mea'ē aʻe.
- Loaʻa nā mea kūʻai: Inā i kūʻai muaʻoe i kahi kūʻai, e kāhea i nā mea kūʻai i kēia manawa eʻike inā makemake lākou i mau huahana a lawelawe paha. ʻOi aku ka maʻalahi o ka kūʻai aku i ka mea hoʻohana i kēia manawa ma mua o ka hanaʻana i kahi mea hou.
- E noi i nā kuhikuhi : E kāhea aku i kāu mau hoaaloha,ʻohana, a me nā mea kūʻai mua eʻike inā maopopo lākou i ka mea e pono ana i kāu huahana a iʻole lawelawe. E hōʻoluʻolu i ka hana ma ke hāʻawiʻana i kahi manaʻo hoʻokele.
- ʻIke Pūnaewele : He mea maikaʻi kēia no nāʻoihanaʻoihanaʻoihana pāʻoihana (B2B). Ināʻikeʻoe i ka mea kūʻai kūikawā a iʻole ka mea hoʻohana, hiki iāʻoe ke hele i ka pūnaewele a huli iā lākou, a laila e hele pololei aku iā lākou. ʻOiai hiki iāʻoe ke hana i kēia pūnaewele no nāʻoihanaʻoihana a pau,ʻoi aku ka maikaʻi no ka hanaʻana i nā huli kaiakū o nāʻoihana āu e makemake e hana pū me.
- Nā Hōʻailona Hōʻike a iʻole nā hanaʻoihana :ʻO nā hanana he ala maikaʻi loa i kaʻenehana pū me nāʻoihana'ē aʻe e hiki ke kūpono i kāu kāleka (i B2B) a iʻole e hāʻawi i nā mea hou a me nā manaʻo ma o ka hōʻike inā e kūʻai akuʻoe i ka mea kūʻai hope ( B2C ). Ināʻaʻoleʻoe e kūʻai, e hiki i nā hanana ke'āpono iāʻoe e kūkulu i kāu papa helu inoa.
- Nā Hanana Launa Pūnaewele : Inā pili kāuʻoihana i nā kūʻai B2B, e noʻonoʻo e hui pū me kāu Chamber of Commerce. kahi e hiki ai iāʻoe ke loli me nāʻoihana'ē aʻe o ka'āina, e hele i nā papa hoʻokola, aʻoi aku. ʻO kekahi koho aʻe,ʻo ia ka huiʻana i nā hui e pili ana i kāu makai makaikai. Eia kekahi laʻana, inā he mau māʻona kākoʻa me nā keiki, e hui pū me kahi momona a me aʻu.
- Ka Pākino Lahui : Nui nāʻoihanaʻoihana lawelawe e loaʻa i kahi pāhana pāpili kekahi o nā wahi maikaʻi loa e hoʻohui a kūkulu i kahi pilina me nā mea kūʻai a me nā mea hoʻohana. Loaʻa iāʻoe nā mea ma ka pūnaewele kaiaulu ma Twitter, Facebook , a Linkedin paha? ʻOiaiʻaʻoleʻoe makemake e hoʻonāukiuki iā lākou i nā leka kūʻai kūʻai mau, hiki iāʻoe ke lola a kamaʻilio me lākou, e hoʻonui ana i ko lākouʻike iāʻoe a me ka hanaʻana i kahi pilina.
- E kūʻai aku i kahi papa alakaʻi :ʻOiai e hiki ke uku a loaʻa pinepine nā hopena haʻahaʻa, ināʻoe i kahi paʻa, hiki iāʻoe ke kūʻai mai i ka leka uila a i ka papa helu helu o nā kūlana e kūpono i kāu makaiki makai (nā demographics, location etc). E hana i kahi hulina Google no "nā leka uila" a eʻikeʻoe i nā hui he nui. Ma ka hapanui o nā hihia, hoʻohana nāʻoihana i kēia papa inoa no ka kūʻaiʻana i ka leka uila , akā hiki iāʻoe ke kāhea a leka uila paha inā hāʻawiʻia kēlāʻano o kaʻike pilikino.
STEP 3: Make Contact
Loaʻa iāʻoe kahi papa inoa o nā mea hiki ke loaʻa, ua hiki i ka manawa e puka ai. Eia kekahi mau manaʻo.
Kelepona i ke Kelepona : Kāhea ke kāheaʻana i nā kānaka he nui, akā ināʻoe e alakaʻi ma o ka noiʻana i kā lākou mea e pono ai a laila e hōʻike i kāu huahana a lawelawe paha e like me ka hopena, eʻoi aku ka maikaʻi o kāu hualoaʻa. E hoʻohana i ka hōʻailona maʻalahi a me ka'ōlelo e kamaʻilio ai e hoʻokomo i kāu huahana a kumu paha no ke kāheaʻana. E hoʻomanaʻo, e haʻi anaʻaʻole kūʻai. Ināʻoe e kamaʻilio ana i nā mea a pau, hiki ke kūpono i ka hōʻoiaʻiʻoʻana i kekahi mea e makemake ai lākou i kāu huahana a lawelawe paha. Ke noiʻana i nā nīnau a me ka hōʻikeʻana i kāu huahana a lawelawe lawelawe paha e hoʻololi i ka hilinaʻi o ka piila ma luna o lākou ma mua oʻoe. Loaʻa me kahi kāhea-i-hana , e like me ka noiʻana iā lākou e hana i kahi manawa hoʻokolokolo a hāʻawiʻole iāʻoe i ka leka uila a iʻole ka wahi kuhi kino, no laila hiki iāʻoe ke hoʻouna i kaʻike hou. I ka hopena, inā'ōlelo kekahi kanakaʻaʻole makemake iā lākou, e nīnau iā lākou inā maopopo lākou i kahi mea e hiki ai ke loaʻa a loaʻa i kahi kuhikuhi.
E leka uila :ʻOiai'elemuʻole ka leka uila e like me ke kūkā kamaʻilioʻana,ʻaʻole ia he mea hopohopo a he manawa nui loa e hoʻokomo iāʻoe iho. ʻO ka hanaʻana,ʻaʻole e hoʻouna wale aku i kahi leka kūʻai "kūʻai", akā, e hāʻawi i kekahi mea waiwai. Hōʻike i ka wehewehe liʻiliʻi o waiʻoe, a laila e hoʻolako i kahi coupon aiʻole kekahi mea kiko'ī ma kekahi kumuhana e pili ana. E nānā i nā kānāwai anti-spam, ka mea e koi ai iāʻoe e hoʻokomo i kahi koho kohoʻole i kēlā me kēia hulina. Eia kekahi mau kumuwaiwai'ē aʻe ma ka leka uila .
In-Person : He nui nāʻano e hālāwai ai i nā mea kūʻai aku a me nā mea hoʻohana i ke kanaka. No ka B2B, hiki iāʻoe ke hele i kā lākouʻoihana. A iʻole hiki iāʻoe ke kāhea a hoʻonohonoho i kahi hālāwai e hui ai no B2B a B2C paha. I nā manawa he nui, hiki iāʻoe ke hālāwai me nā pilikia i kou wā e hele ai a kokoke i ka hale kūʻai a ma luna paha o ka mokulele, aiʻole i kahi e hiki ai.
He mea nui e hoʻomanaʻo i kekahi mau kumu nui i ka kūʻai aku i ka mea pono. Mai hōʻike i nā mea a pau i ka manawa hoʻokahi. Ma kahi kūpono, eʻike i ko lākou makemake a me ko lākou mau pono a hoʻololi i kāu hōʻike e hōʻike i keʻano o kāu huahana a lawelawe paha i mea e pale ai i ko lākou pilikia. Loaʻa nā lako kūʻai i ka lima e kōkua iāʻoe i kēia hana (e like me nā hōʻailona a iʻole nā palapala hōʻuluʻulu). E hōʻoia a hoʻopau me ka pihi e hana a me ka'ōlelo hoʻoholo e ukali.
Ka Leka Uila : E like me ka leka uila,ʻaʻole iʻoi aku ka kiʻekiʻe o ka leka uila, akā, he ala maikaʻi loa ia e hoʻonui ai i kaʻike i kāuʻoihana. E hana i ka'āpana āu i manaʻo ai e hoʻouna, inā paha he palapala kāleka, ka pakuhi , a me ka pepa. A loaʻa iāʻoe ka paupili i ka lima, hiki iāʻoe ke kākau a kākau iāʻoe iho, a hoʻolimalima hale paha e hana ai ia noʻoe. Ināʻoe e leka uila ana i nā'āpana he nui, aia nā uku kūpono a me nā kumukūʻai no ka hoʻohanaʻana i kahi hale kūpono no ka'ōleloʻana, nā mea a me ka hōʻailona. Hiki i kahi hale hana ke loaʻa i kahi kumukūʻai nui hōʻailona, hiki iā ia ke mālama i kahi he 40% mai ke kumu kūʻai. Eia naʻe, hiki i ka lima ke kau i kahi hōʻailona ke emi mai paha e like me ka mail kiko.
STEP 4: Ma hope o ka hopena a me ka Pelekane hou
Loaʻa ka waiwai i ka hahaiʻana. E lohe anaʻoe i ka "ʻaʻole" nui. No kekahi poʻe,ʻaeʻole kēlā "no". Akā no nā poʻe'ē aʻe,ʻo "no" wale nō ka "no" no kēia manawa. Nui nā poʻe meaʻoihana e lohe "ʻaʻole" a haʻalele. Akāʻaʻole 80% o nā kūʻai i hanaʻia ma ka mua, ka lua, aiʻole ke kolu o ka hulina! Hiki iā ia keʻimi i elima mau mea aʻoi aku paha i mea e loaʻa ai ke kūʻai.
Eʻike ana i nā mea kūʻai a me nā mea noi aku e makemake i kaʻiliʻeleʻele a me ka manaʻo ikaika i ka mea āu e kūʻai nei. ʻOiai no ka mea e haʻi aku kekahi iāʻoe "ʻaʻole" i kēia lā,ʻaʻole ia e manaʻoʻia he "no" i ka lāʻapōpō. ʻO ka hanaʻana,ʻo ka loaʻaʻana o kahi pūnaha hōʻinoʻole o ka hahaiʻana e like me ka papa inoa leka uila, aʻaelike paha e kāhea hou i loko o nā mahinaʻeono.
E mālama i kāu kamaʻilioʻana me nā alakaʻi a me nā manaʻo likeʻole ma ka hoʻohanaʻana i kekahiʻano CRM free database . E hana i nā hoʻomanaʻo papalena no ka hahaiʻana i ka wā e hiki mai ana me ka poʻe i'ōlelo no.
ʻO ka pūnaewele no ka hōʻoiʻana i nā mea kūʻai a me ka mea kūʻai aku pololei pololei. Makemakeʻoe i kahi e hoʻowalewale ai iā lākou e aʻo e pili ana iāʻoe ma kāu mau hana kālepaʻana , a laila ponoʻoe e kūkulu i kahi pilina me lākou e manaʻo pono e alakaʻi i kahi kūʻai. I ka wā o ke kaʻina hana, makemakeʻoe e loaʻa i ko lākouʻike pilikino ma o ka leka uila a me ka mālamaʻana i kāu palapala hoʻomalu hulina. ʻO ka hopena, makemakeʻoe i kahi pūnaewele no ka noho mauʻana no ka wā ākea e lohe ai iāʻoe.