ʻO kaʻoihanaʻoihana kūʻai nuiʻoi aku, ka hana kālā, alakaʻiʻana, ka hoʻomalu
Wahi a ka firming consultative firm, ua nui ka manaʻo. Ke koi nei lākou, ke koi nei lākou, maikaʻi ka maikaʻi o ka hopena ma muli o kahi helu helu o ka uluʻana, ka lāhui, ka waiwai kālā, alakaʻi, hoʻomalu, a ma keʻano kūʻaiʻoihana, ka maikaʻi o nā huahana a me nā lawelawe.
Ma muli o nā hopena o ka nānāʻiaʻana o ka makahiki, ua hoʻohālikelike ka Reputation Institute i ka manaʻo, ka hilinaʻi, ka mahalo a me nā manaʻo koʻikoʻi e loaʻa ana i nā mea kūʻai i kahi hui, i ka manawa i kahakahaʻia e kona brand. A laila ma muli o ia mau papa makahiki, ua hoʻolako ka Reputation Institute i nā lawelawe kūkākūkā i nā kamaliʻi e makemake ana e hoʻomaikaʻi i ko lākou kūlana maikaʻi i ka poʻe kūʻai
I ka makahiki 2014, ua hoʻokumuʻia nā kūlana kiʻekiʻe loa a me nā kūlana ma nā manaʻo o kahi 55,000 mau kānaka i nīnauʻia e ka Reputation Institute e nīnau ana i nā lālā paʻa. I ka 2016, ua hoʻololi maoliʻia kēiaʻano papahana a me nā 2016 Hōʻike Kūlana kiʻekiʻe i kēia makahiki i hoʻonohonohoʻia ma luna o ka poho pūnaewele o kahi 240,000 mea hoʻohana ma 15 mau'āina likeʻole me US, Kina, Kelemānia, Rusia, a me Brazil.
Loaʻa nā kūlana kūpono a me nā pūnaehana hoʻolālā e ho'āʻo ana e hōʻuluʻulu i nā mea iʻikeʻoleʻia e pili ana i kēlā me kēia makahiki.
"Ka helu a me ka helu inoa o ka nui o nā admired retailers" ma ka manaʻo o nā mea kūʻai kālā a me nā mea hoʻopuka kūʻai kūʻai. Hāpai lākou i "ke kālā a me ke kālaiʻana. "ʻO ka papa inoa o nā mea kūʻai nui loa" i hoʻokumuʻia ma muli o nā manaʻo o nā loio, nā kauka, a me nā luna aupuni, ka mea iʻikeʻia ka nui o nā manaʻo e pili ana i keʻano "kūpono".
No ka mea,ʻo nā manaʻo e pili ana i kēlā mau pūʻulu he "Manaʻo loa" e hele mai ana mai nā poʻe a pau, e like me kēia mau koho a me ka hoʻokaeʻana,ʻo ia ka mea iʻoiʻole ka hilahila a me ka pololei loa. Hiki paha kēia ināʻaʻole no ka pilikino i komo i loko o ka meahana pono'ī iho.
ʻO ke kumuhana o ka Reputation Institute, he loeaʻike kūikawā kūikawā iʻikeʻia ma ka "hoʻoponopono inoa" e'ōlelo nei ... E wehewehe mākou i kahi inoa maikaʻi, e haʻi ana iāʻoe peheaʻoe e ana ai i kā mākou wehewehe o ka inoa, a laila hiki iāʻoe e uku mai iā mākou i ka nui o ke kālā ma waena o nā noiʻi no nā lawelawe "hoʻoponopono maikaʻi", a ma ka makahiki e hiki mai ana e haʻi iāʻoe peheaʻoe i hoʻoikaika ai iāʻoe iho i kā mākou wehewehe, e like me ka mea hana i hanaʻia e ana i nā mea a mākou e'ōlelo nei iāʻoe e hana.
ʻOiai he wahi liʻiliʻi wale nō keʻano o ke kuhihewa i kēlāʻanoʻano.
ʻO ka mea nui e pili ana i ka hoʻonuiʻiaʻana o ka papa helu āpau a me ka papa inoa o nā papahana āpau o ka makahiki,ʻo ia ke kumu e pono ai i nā hui e hoʻonohonohoʻia nei a kohoʻia e mālama i nā mea i kohoʻia ai kohoʻia. Uaʻike maopopoʻia he mau poʻeʻoihana e nānāʻole nei i ka "kaulana," no ka meaʻaʻole lākou i hōʻike i ka Top 25 o ka Lāhui Kūʻali Kūikawā. Ma kaʻoihana kūʻai lole, he mea nui, no ka mea,ʻo ka mea kūʻai nui loa o ka honua -ʻo Walmart -ʻaʻohe kahi kokoke i kahi mea kūʻai aku i kaʻoihana kaulana loa ma ka honua nei.
Akā ke koi nei ka Reputation Institute e pono e mālama nā kamaliʻi i ko lākou kūlana maikaʻi, e'ōlelo ana i ko lākou kūlana kūpono i hoʻokumu i ka hoʻohui pili i waena o ka inoa a me ka kūʻai. ʻO nā lālā i hōʻikeʻia me nāʻoihana kiʻekiʻe ma ka papa inoa o ka Reputation Institute e loaʻa ana i nā poʻeʻoihana "ʻoi aku" ke kākoʻo i kāna huahana a me nā lawelawe. Heʻano likeʻole ia me nā kamaliʻi me ka kūlana haʻahaʻa haʻahaʻa, a he kumu ia e "hoʻouluʻole ai" i ka poʻe kūʻai e kūʻai.
"Kūpono ka" a me ka "makemakeʻole"ʻaʻole i maʻalahi nā palena e hoʻokumu i ka pilina pili pono ma waena o ka "maikaʻi" a me ke kūʻai. Akā,ʻo kahi hui iʻikeʻia he kūlana piliwaiwai maikaʻi, hanaʻoihana kālepa, a me nā mea kūʻai maikaʻi loa,ʻaʻole ia e hanaʻino i kāna mea kūʻai a me nā mea kūʻai aku.
ʻO ka mea ma lalo iho nei he papa inoa o nā huiʻoihana kūʻaiʻoihana US i waeʻia ma ka Top 25 i ka 2016 ma ka papa inoaʻo "Most Reputable Companies" o ka makahiki makahiki, i paʻiʻia i kēlā me kēia makahiki me ka magazine magazine Forbes.
Ma kēia 'papa inoa' nui loa, 'o ka helu ma ka' aoʻao hema e hōʻike i ke kūlana i hāʻawiʻia i kēlā me kēia mea kūʻai e like me nā helu i hōʻuluʻuluʻia mai ka nānāʻana o nā poʻe. Loaʻa nā Gaps ma nā helu kūlana ma ka papa inoa ma lalo nei no ka mea,ʻo nā kamaliʻi wale nō i kūʻai i ke kumukūʻai ma keʻano he kumu koʻikoʻi o kā lākou loaʻa kālā.
Hoʻohālikelike i nā 2016ʻOihana Kūʻai Kūʻai Loa i ka Honua me nā papa inoa o ka papa inoa mai ka makahiki 2015, 2014 a me 2013. No ka hapa nui o nāʻoihana kālepa i kapaʻia he "kaulana"ʻaʻole i loli nui mai kēlā makahiki kēia makahiki, Hoʻopiliʻo ia i kahi pō.
2016 Ke poʻokela o nā mea kūʻai nui ma ka Honua:
1 Rolex
2ʻO ka Walt Disney Company
3 Google
4 BMW
5ʻO Daimler
LEGO
7 Microsoft
9 SONY
10 Apple
12ʻO Adidas
13. Nike
14. Rolls Royce
17. Kelepona
20.ʻO Levi
21. Amazon.com
2015ʻO kaʻoihana kaulana loa o ka Honua:
1 BMW
2 Google
3ʻO Daimler
4 Rolex
LEGO
6ʻO ka Walt Disney Company
8 Apple
11 Microsoft
12ʻO Adidas
13 Nike
14 Volkswagen
15ʻO Rolls-Royce
16 Nokia
21ʻO Levi
24 Amazon
2014ʻO nā Kamupene Kūkala Manuahi ma ka Honua:
1ʻO ka Walt Dsney Company
1 Google
1 BMW
7 Apple
8 Mercedes-Benz
10 Microsoft
10 Kelepona
12 Volkswagen
12ʻO Adidas
19 Ke Aliʻi Royce
20 Nike
21 Amazon.com
21 Maikaʻi
24ʻO Giorgio Armani
ʻO kaʻoihana kūʻai nui loa o nā US i ke kālepa i 2013:
2ʻO ka Walt Disney Company
4 Google
7 Microsoft
12 Apple
12 Nike
22 Amazon.com
27 Ua maikaʻi
50 Dell
65 Ford
68 eBay
80 Hōkū
82 Hanau Nui