E hiki iāʻoe ke kūʻai aku i kahi kālepaʻo Niche
Ma muli o keʻano o ka paʻakikī o lākou,ʻaʻohe mea kūʻai nui e hiki ke lilo i nā mea a pau i nā kānaka a pau, akā, e noho mau ana nā'āpana o ka heluna kanaka e ponoʻole ana nā hua a me nā lawelawe - waiho kahi lumi no kaʻoihana liʻiliʻi e holomua ma ka hālāwaiʻana i kēlā mau pono.
No laila, pehea e hiki ai i kāuʻoihana liʻiliʻi ke hoʻokau i kēia mau pilikia ponoʻole a loaʻa a loaʻa iāʻoe ke kuleana ma luna o kāu makai niche? E hoʻoikaika i kēia mau manaʻoʻehā o ka niche marketing successful:
1. kahi huahana a lawelawe paha.
No nā mea hoʻomaka, ināʻoe e mālama i kahi māhele niche, ponoʻoe e loaʻa kahi huahana a lawelawe paha. Ma ke kūpono, makemakeʻoe e lilo i mea kūʻai wale aku.
ʻO ka hana i ka piʻiʻana me kēia huahana a lawelawe paha,ʻo ia ke nānāʻana i nā kinipuni no ka nele i nā pono. ʻO kekahi laʻana,ʻo kahiʻoihana kālepa o ka East Coast keʻano o ka hanaʻana i nā lole o nā kauā. ʻAʻole kūʻai nā kumukūʻai nui a me nā hale kūʻai'ē aʻe i nā meaʻaʻahu i kēia mauʻaʻahu.
Mai poina e hiki ke hana i nā hana. Ua nānā kekahi i kahi pahu pepa'eneka me ka manaʻo a me ka hana no ka hoʻokumuʻana iā lākou, e like paha.
E kōkua i ka hoʻomakaʻana me kēiaʻano manaʻoʻike?
7 Ma muli o nā manaʻo no ka hoʻolālā kālā , e hoʻonāukiuki i kou manaʻo.
2. kahi huahana a lawelawe paha.
Hiki iāʻoe ke hana i nā mea likeʻole a me nā mea nani a me nā lawelawe, akā ināʻaʻole kekahi e makemake i kāu mea i hana ai, pehea ke kuhi ?
Malia paha,ʻaʻohe mea e kūʻai ana i nā'okena fried mai kahi kaʻa kūʻai ma kāu alanui, akā,ʻaʻole ia he manaʻo maikaʻi.
ʻO ka māhele niche o nā kānaka eʻoliʻoli ana i nā'ōiwi i'ō'ōʻia, he liʻiliʻi loa ia, ma hope o nā mea a pau. Pono e lawa ka noi no kāu huahana a iʻole lawelawe no kāuʻoihana e hana i ka uku .
Peheaʻoe eʻike ai? Ma o ka hoʻokolokolo a me ka hemahema, aiʻole ma ka hanaʻana i ka noiʻi kūleʻa nui.
ʻO ka hopena heʻoi aku ka maikaʻi, aʻoi aku ka hiki ke loaʻa i kaʻoihana. Inā makemakeʻoe eʻike inā he kūʻai ka lole no nā'īlio, ka papaʻohe, a me ka'ōlelo aʻo no kaʻike iPhone,ʻo ke ala maikaʻi loa eʻike aiʻo ia e hele i laila a noi. Ke hana a kūʻaiʻana paha i nā mea nui a me ka hoʻoleiʻana i kahi pūnaewele eʻike ai inā loaʻa kahi hoihoiʻia no nā poʻeʻaʻole makemake i ke kālā .
3. E koho i kahi makena niche e loaʻa ana.
E hoʻomanaʻo,ʻoi aku ka liʻiliʻi o nāʻupena niche, no laila, kahi lumi wale no nā mea pāʻani. Inā ho'āʻoʻoe e lele ma luna o ka pākū, e hāʻule anaʻoe i hope. Ma mua o kou hoʻomakaʻana i kēiaʻoihana iāʻoe iho , pono ponoʻoe e noʻonoʻo pono i ka hoʻokūkū a me ka nui o kaʻumeke eʻike inā he pono ka hana hou i kēia niche.
4. Makeke, kūʻai, makai.
ʻOiʻoi aku kaʻoi aku o kaʻoihanaʻoihanaʻoihanaʻoihanaʻoihana no nāʻoihana niche ma mua o kekahiʻano'ē aʻe, no ka mea,ʻaʻoheʻike iʻikeʻia kaʻoihana makai niche; kou lanakila a iʻole ka hopena e pili ana i ka hanaʻana i ka pilina me keʻano o ka mea kūʻai a iʻole ka mea kūʻai.
Inā wau e wehe i kahi Starbucks, ma ka laʻana,ʻike koke nā kānaka i ka pili o kēlāʻoihana a me nāʻano huahana e kali ai. A no ka mahele o Starbucks "he mea makemake i ka kofe",ʻaʻole pono lākou e hopohopo nui no ka hoʻolahaʻana ma kēia wahi ma ka pāʻani.
Akā inā e wehe au i kahiʻoihana e hoʻolaha ana i ka mālamaʻana i ka pono o nā meaʻai, ka kūʻaiʻana i ka hoʻololi / holoiʻana i ka poʻeʻelemakule, aiʻole e hāʻawi ana i nā lawelawe kōkua mākau i nā mea haʻi'ōlelo (e hāʻawi wale iʻekolu mau hiʻohiʻona),ʻaʻoleʻike nā kānaka i ka mea e manaʻo ai, aiʻole Ke kū nei kaʻoihana niche i nā mea a pau, keʻole wau e hoʻoikaika e hele a aʻo iā lākou. No laila ke kūʻai, ka makai kūʻai, ka mākeke - a i ka manawa i loaʻa iāʻoe kahi mea kūʻai a mea paha mea hoʻohana, e leka uila mau.
He huahana kūikawā paha a iʻole lawelawe paha e hoʻokō i nā pono kīnāʻole o kahi hui kūikawā o nā kānaka -ʻo ia kaʻoihana niche i loko o ke kahakaha.
Inā hoʻokomoʻoe i nā manaʻo likeʻoleʻehā ma luna nei, eʻoliʻoli kāu pāʻani liʻiliʻi i ka mana hoʻokūkū ikaika e mālama ana i kahi māhele niche.
Ponoʻoe eʻike i kahi Kū'ē Kū'ē?
Ināʻoe eʻimi ana e hoʻomaka i kahiʻoihana , nui nā manaʻoʻoihana i hōʻoiaʻia ma nā māna'āina maʻamau e hiki ke hāʻawi i ka waiwai piha a hapa manawa paha inā hiki iāʻoe ke:
- E hāʻawi i nā huahana a me nā lawelawe a nā poʻe e kūʻai ana, a
- E hoʻolako i kahiʻoi aku kaʻoihana kūʻai ma mua o kou mau mea hoʻokūkū
ʻo kahi laʻana:
15 Nānā Kūkaʻikaʻi Kūpono
Nā Manaʻo Pāʻoihana maikaʻi loa no ka hanaʻana a me nā mea kiʻekiʻe
Nā Palekana Pāʻoihana maikaʻi loa no ka haʻaleleʻana
16 Nā Hana Pākahi Wā hiki iāʻoe ke hoʻomaka i kēia lā
I kekahi manawa, hiki iāʻoe ke hoʻonui i ke kūʻaiʻiaʻana o kāu huahana a iʻole lawelawe ma o ka hana houʻana i kāuʻoihana. Eia kekahi laʻana, nui loa ka hopohopo o nā mea kūʻai e pili ana i ka nohona a me ka hoʻokomoʻana i nā hanaʻoihana pili i ka'āina e loaʻa iāʻoe nā mea hou. (E nānā i 10 mau hua e kala ai i kāu hana .)
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