"Ke lohe neiʻoe i ka" shopwich shop "," pehea ka mea e hiki ai i ka manaʻo? "E kōkua pahaʻo Quiznos, Subway, Schlotzky's a me ka nui o nā" burgers a "i nā manaʻo e pili nei i nā hale kūʻai wikiwiki a iʻole ka hoʻolaunaʻana i nā 'oihana lawelawe wikiwiki (QSR) I loko o ka US, ua māheleʻia kaʻenehana lawelawe meaʻai i meaʻai, mea wikiwiki,ʻaiʻole, a me kaʻaina maikaʻi.
ʻO ka Pret A Manger He Anomaly kēlā hana
ʻO ka Pret A Mangeria kekahi kumumanaʻo i hoʻonohonohoʻia ma United Kingdom,ʻo ia hoʻi he kāpuni sandwich i kēia manawa akā ua manaʻoʻo ia e like me ka wikiwiki wikiwiki e like me ka Panera Bread.
ʻO ka pret (no ka pōkole) he haleʻai e kūʻai ana i nā mea'alapona, nā huamoa, nā pīpī, a me nā mea kālua. Ke haʻaheo nei lākou i ka hanaʻana i ka lumi kuke ma kēlā me kēia hale kūʻai. ʻO ka hua'ōlelo i hiki i ka naʻau.
Wahi a kā lākou pūnaewele, "ʻaʻoleʻoe e 'ʻike i ka' kūʻaiʻana i nā lā ma luna o nā kolomu hou a me nā salama." ʻO lākou kahiʻoi aku o ka haleʻaina'ē aʻe ma mua o kahi kāhua sandwich.ʻO ka manaʻo o Pret e hoʻopiʻi aku i ka mea kūʻai manawa kūʻai, maikaʻi, olakino ka nui o ka poʻe kaiāulu me nā huahana he $ 3.89 a $ 6.99 ke kumu kūʻai.
'Ake aiʻole meaʻai wikiwiki paha?
Ināʻoe e noʻonoʻo inā i ka hoʻokūkūʻo Pretʻo Upscale Fast Food aiʻole "Loaʻa"ʻo Fast Fastual paha paha he "wikiwiki" no ka mea ua haʻaheo lākou i ka laweʻana aku i ka mea kūʻai i ka puka i 60 maukona i ka wā i koho ai ka mea kūʻai. "ʻAʻole mākou i hele e ho'āʻo a komo i loko o kekahi niche.ʻO ka mea e manaʻo nei, e nānā mākou i kā mākou mau mea kūʻai (nā mākua a me nā keiki) e like me kaʻimiʻana i ka meaʻai, nā meaʻono a me nā meaʻai aku i ka wikiwiki a maʻalahi e hopu i ka heleʻana me ka hoʻohanaʻana i nā meaʻai. me ka uku ole o na kahuna hoomalu. " ( Martin Bates, Pelekikena, Pret a Luna Hoʻomalu US)
Keʻike nei ka manaʻo o Philosophy no ka meaʻo Pret ke kū'ē mau nei i nā kālepa hale kūʻai-likeʻole me New YorkCity, ua kūkuluʻia ka hae i kahi māhele kūʻokoʻa,ʻoi aku ka maikaʻi, a me nā meaʻai maʻalahi e makemake wikiwiki ana. ʻO kēia keʻano o nā mea hoʻokūkū likeʻole e like me Panera Bread ma New York City,ʻaʻole lākou he poʻe hoʻokūkū pololei.
ʻO ka noi pono'ī o Pret ke hōʻoia i kēia. Kuhi ka malihini maʻamau iʻekolu manawa o ka pule. Eia naʻe, ke nānā pono neiʻo Pret i ka Panera Bread no ka mea e hoʻomau ana lākou e hoʻonui i ka māhele Manhattan.
ʻO ka waiwaiʻo Pret's Passion Faleko
Like like Whole Foods, Pret he mau waiwai koʻikoʻi o ka mea hou, nā mea maʻalahi, a me nā huahana maikaʻi-no-ʻoe. No ka hoʻoikaikaʻana i kēia mau leka kūʻai kālepa , ua loaʻa iā lākou ko lākou Passion Facts i loko o ka hale kūʻai.
ʻO ka manaʻoʻo Passion nā kiʻi kiʻiʻike a me nā helehelena iʻikeʻia e nā'ōlelo pōkole e pili ana i ka meaʻai a me ka mālamaʻana i kēlā me kēiaʻai mai nā kāpena Pret. Eia kekahi laʻana, he nui nā haleʻai e'ōlelo ana lākou i ka hanaʻana i ka moa i kāhiʻia akāʻo ka mea maoli, ua loaʻaʻia ka moa i nā hōʻailona maʻa. No laila, hoʻokahi meaʻoluʻoluʻo ka hōʻailonaʻia o kā lākou mau moa me ka māmā a hele mai i kahi hui i kapaʻiaʻo Murray's Chicken.
ʻO kekahi meaʻoluʻolu'ē aʻe, aia iā lākou he lumi papa ma kahi pūnaewele a me nā mea nui i hoʻokumuʻia nā kāpena, nā kāpena, a me nā salama ma waena o ke kuʻi waena. Hāʻawi kēia iā Pret i ka hiki ke'ōlelo "i kēia lā ... hele i kēia lā".
ʻAʻohe meaʻai i Pret
Ināʻoe e hele i kahiʻoihana Pret A Manger ma Broadway ma Manhattan, eʻikeʻoe i nā kolokoi iʻoi aku ka liʻiliʻi ma mua o nā 'ōlika momonaʻai pinepine i nā haleʻai'ē aʻe.
Aia kekahi pale maikaʻi o ka protein, ka berena, a me nā meaʻono. ʻO kēia kahi kahiʻoihana maikaʻi loa i hāʻawiʻia i ka nui o ka nui o ka momona a me ka makemake o ke kanaka no ka meaʻai olakino, a me ka'ōpala, ʻaʻole hiki ke kūʻai aku i ka olakino .
ʻO ka manaʻo o Pret,ʻo ka meaʻai wikiwiki a me nā manaʻo wikiwiki wikiwiki e noʻonoʻo i ka waiwai e like me ka hāʻawiʻana i nā meaʻai "ʻoi aʻe ma mua o ka hiki iāʻoe keʻai." I ka mea like, ua manaʻo nā mea kūʻai Pret i ka nui o nā'āpana'āpana o Pret. "Hoʻoponopono pololei e pili ana i ka Pret i ka hoʻoholo no ka mea kūʻai aku i ke kiʻekiʻe kiʻekiʻe o ka hoʻololi i ka koho menu ma nā kaulahao'ē aʻe" e like me ke kaula. ʻAʻole hoʻohana kēia i loko o ka nui o nā meaʻai wikiwiki a me nā manaʻo hūnā wikiwiki. Ke iho neiʻo ia e hilinaʻi a he koʻikoʻi koʻikoʻi kā ka poʻe kūʻai a Pret i ka hilinaʻi e hana ana i ka pahu no lākou i kēlā lā i kēia lā.
ʻO kahi kaupaʻiʻana i nā'Āpana kūloko a me ka pilina
ʻO ka kaulahao he mau pūʻaiʻai kaiaulu ka mea hoʻomohala i ka meaʻai ma ka US a me ke UK
no ka mea, heʻokoʻa kēia mauʻoihanaʻelua a no ka Pret A Manger, uaʻoi aku ka nui o nā'āpana. ʻO kekahi mea kaulana i ka hale o Pret o UK wale nōʻaʻole pono e unuhi pono i loko o ka US. E like me ka Pret A Manger, "ʻO kā mākou poʻeʻAmelika,ʻoi aku keʻano o ka mayonnaise ma mua o ko lākou mau haole Beritania. nā mea i hāʻawiʻia i kekahi mau meaʻai'ē aʻe. "
ʻO ka pono, ka maikaʻi-no-ʻoe, a me ka pilinaʻana he mau meaʻai a me ka inu mea nui aʻo nā hōʻike e lohe anaʻo Pret i kā lākou mea kūʻai eʻikeʻia ana e kā lākou Slim Range line of sandwiches.
ʻO Slim Range nā huahana he hapalua hekone e hiki ai i ka mea kūʻai ke huipu a pili,ʻo ia me kahi hapalua o kaʻaʻai kanaika a i ka salade a iʻole ka meaʻahaʻaina. ʻO kēiaʻano pilikino,ʻoiai, inā he mea kūʻai ka mea kūʻai i kā lākou lapaʻai ma kahi koho koho i hoʻoholo muaʻia no lākou, aia nō i ka mea kūʻai ke koho e "hoʻoponopono" i kā lākouʻai, hana i kahi ala kūpono, aʻo ia paha ka hapa nui.
Ka Pret A Mea:ʻAu Kūwāhi Kū'ē'Aiho Kūloko
ʻO nā wahi o nā wahi āpau he wahi kūlana kiʻekiʻe o ka'āina me nā poʻe lawelawe maʻamau e hele mai ana mai nā hale kiaʻi mai a me nāʻoihana. ʻO kēia nā mea kūʻai manawa lōʻihi e koi ana i ke kiʻekiʻe kiʻekiʻe, nā koho meaʻai maikaʻi. Nui ka nui o nā manawa ma nā kālepa kālepa no Pret, akā i ka manawa keʻike lākou i kā lākou meaʻai meaʻai kaiāulu e unuhi maʻalahi i nā'elepa'āina.
ʻO ka hoʻolaha hou o CityTarget i kēia wā e hoʻolauna i kahi Pret A Manger ma kā lākou hale kūʻai i hoʻopuka houʻia e Chicago, e nīnau aku i ka nīnau, "aia he hana maʻamau me Target?"
Wahi a Pret A Mager, "He nui nā synergies e pili ana iā Target a me Pret, ma ka hāʻawiʻana i nā kaiāulu a mākou e lawelawe nei. I ka hopena o ka lā, hāʻawiʻia nā meaʻai pauʻole i nā kōkua aloha'āina, e like me ka Great Chicago Food ʻO ka waihona kālā ma Chicago.ʻO ka mea maʻamau, hāʻawiʻiaʻo Pret i kahi 150 a 250 mau meaʻai i kēlā lā i kēia lā ma o kona launa pūʻana me ka Greater Chicago Food Depository, aʻoi aku i ka 1.7 miliona huahana i nā limahana i kēlā me kēia makahiki ma loko oʻAmelika Hui Pūʻia. kākoʻo i nā kaiāulu kahi e hana nei lākou. " Ua pili maikaʻi kēia mau pili me ka uluʻana i ka Cause-Related Marketing a me ka kuleanaʻoihana pāʻoihana.
ʻO ka CityTarget mea kūʻai kaiāulu ka mea like loa i ka mea kūʻaiʻo Pret A Manger. He wā pōloli lākou, he olakino, he mea kūʻai nui i ka kaiāulu. No laila,ʻo ka weheʻana i kahi hale kūʻai kiʻekiʻe o nā alanui āpau i kahi o kā lākou mau mea ulu kālepa e maʻalahi.
'Ake aiʻole meaʻai wikiwiki paha?
He mea ʻole ia. ʻO kēia nāʻanoʻoihanaʻoihana i loko o ka māhele e pili ana i nā manaʻo kai lawelawe . Ke pane neiʻo Steve Johnson, ka'āpana Grocerant Guru, "Inā e noʻonoʻo anaʻoe i kahi e hele ai eʻai, ke'ōlelo neiʻoe e 'hele wikiwiki mākou' a 'QSR paha?ʻAʻoleʻoe e'ōlelo,' e hele kākou i Applebees a iʻole Panera a iʻole Pre A Eʻai. ""