E like me kekahiʻoihana, kelepona a offline paha, ponoʻoe eʻike i nā huahana a me nā lawelawe kūpono e kūʻai aku i kāu mākeke mākaʻikaʻi. Akā, no ka hanaʻana i kēlā mea, a no ka mālamaʻana i kahi ola nui e like me ka mea kūʻai kālā ma ka pūnaewele, ponoʻoe i ke kālepa kūʻai pono a me nā hana.
Ināʻoe hou i kaʻoihana aʻaʻoleʻike nui paha e pili ana i ka loaʻaʻana o nā mea kūʻai ma ka Pūnaewele, hiki iā ia ke hele i loko o nā papahana kūʻaiʻoihana kelepona i hiki iāʻoe ke hāʻawi i nā mākau e pono aiʻoe e lawe i kou ala i ka pae hou aʻe.
Pono kekahi o nā mākau e pono aiʻoe e ulu i loko:
- Loaʻa kaʻimiʻana i kaʻimiʻana i ka'enekeʻikepili . no Google.
- Ka pāʻoihana pāʻoihana kaiaulu. Hele like nā mea likeʻole me nā hui kaiaulu e like me Facebook a me Twitter i kēia mau lā - a me nā mea e manaʻo nei ka poʻe e noi ana i nāʻoihana (e like me kāu) ke hoʻopuka nei lākou i kēia mau pūnaewele.
- E uku i nā pāʻoihana pāʻani. Ke hanaʻoe i kahi hulina Google, aia ka papa inoa o nā pānaʻi uku i hōʻikeʻia ma lalo iho o ka pahu hulina, ma luna o nā hua'ōlelo "organic" e loaʻa ai iā SEO maikaʻi (ʻike i luna). ʻO nā wahi i ukuʻia he mau hoʻolaha PPC i hanaʻia e nā mea kūʻai. Hiki iāʻoe ke holo i nā hoʻolaha maʻaneʻi.
- ʻO ka wikiō wikiō e lilo ana i mea nui nui e like me ka nui o nā mea hoʻohana pūnaewele e hoʻonui i ka nui o ka wikiō pūnaewele. Hiki i nā wikiō kikowila ke lilo i mea nui o nā hana kālepaʻoihana o kaʻoihana pūnaewele.
Nā Papahana Hoʻonaʻauao Kōkua Kelepa Hoʻopiʻi Kū'ē
ʻO kaʻoluʻolu, he nui nā haʻawina kūʻai laulua maʻamau a loaʻaʻole i nā polokalamu kelepona pūnaewele i hāʻawiʻia ma o ka pūnaewele e nā hui kaulana e hāʻawi iāʻoe i ka wāwae.
1. KaʻOhana Hana Hana Google
ʻO ka Google Digital Workshop he papahana hoʻolaha pūnaewele e hāʻawi ana i kahi papahana piha me nā māhele e pili ana i ka kūʻaiʻana i kaʻikepili maʻamau, ka leka uila , kūkulu i ka pūnaewele, ke kūʻaiʻenehana huli, ka hoʻolaha noiʻi, ka pāpili pāʻoihana,ʻoihana kūʻai (pono i kēia mau lā i ka nui o nā kānaka e heʻenalu ke pūnaewele ma kahi papaʻaina aiʻole kelepona), aʻoi aku.
He kumu ia i ka mea hoʻomaka, a ua nele loa. A hiki nō iāʻoe ke hōʻoia ināʻo kou pahuhopu ka kūʻaiʻana i nā mea'ē aʻe.
2. Ke Kulanui PPC
Ke hāʻawiʻia nei kēia papahana hoʻolaha pūnaewele kūikawā e WordStream, kahi kamupū kūʻai kūʻaiʻoihana PPC. ʻAʻole ia he mea kupanaha e nānā ana lākou i nā pūnaeweleʻoihana PPC a me nā kiʻiʻoihana maʻamau. Akā, he pōmaikaʻi ia iāʻoe ma ka PPC heʻano nui loa ia o kekahi papahana hoʻolaha pūnaewele no kahiʻoihana pūnaewele. E aʻoʻoe pehea e hoʻomohala ai i nā alakaʻi, nā hōʻike pāʻoihana, e hoʻonui i nā palapala hoʻouluʻana, e hoʻonui i nā lihi hoʻololi, a me nā mea hou aku.
3.ʻO ka Inbound Digital Marketing Course
Me kēia papahana hoʻolaha pūnaewele mai HubSpot Academy (i hāʻawiʻia ma Udemy), loaʻa iāʻoe he 38 mau hālāwai ma ka kūʻaiʻana i nā kānana-ʻo nā mea a pau loa. ʻO nā kumu e pili ana i nā alakaʻi hānai, blogging , SEO, aʻoi aku. Ke heleʻoe i loko o ka papahana hiki iāʻoe ke hana i kahi hoʻokolokolo a loaʻa kahi palapalaʻoihana.
4. Ka Palapala Hemolele o Facebook
E hiki ke lilo i Facebook i mea kūʻai nui a me ka maikaʻi e hiki ai ke loaʻa kāu mau leka kūʻai i mua o kou mau manaʻo a me nā mea kūʻai . Ke ukali nei lākou i nā lālā a me nā hui i makemakeʻia e lākou - a ua ākea loa nā kānaka i ka hoʻolahaʻana ma Facebook.
Ma hope o nā mea a pau, aia iʻoi aku iʻelua mau piliona kānaka hoʻohana ma ka honua holoʻokoʻa.
ʻO ke kōmike facebook ka mea nāna e hoʻokumu i nā papahana kālepa e kōkua iāʻoe e aʻo i ka hoʻolālā a me ka hoʻolālā i nā hoʻolaha ma Facebook, a me Instagram a me nā lawelawe a me nā lawelawe'ē aʻe. Ua noa.
5. Nānā Pūnaewele Quickstarter Digital Marketing Course
Ma kēia papahana kūʻai pāʻoihana pūnaewele mai ka Constant Contact, e loaʻa iāʻoe nā pūnaewele a me nā māhele e pili ana i nā manaʻo no Facebook, YouTube, Pinterest, blogging, aʻoi aku. A ua hoʻonohonohoʻia nā papahana i nā poʻe hoʻomaka i ka hoʻolālā Pūnaewele - e noʻonoʻo iā ia e like me Social Media 101, me ka hilinaʻiʻana i ka hoʻohuiʻana i nā'ōnaehana kaiaulu me ka kūʻai leka uila e loaʻa iāʻoe nā alakaʻi a me nā kūʻai .
Nā Pākuʻi
Hiki paha iāʻoe ke hoʻokaumaha i kāu mau mea a pau e aʻo ai e hoʻohana i ka manawa nui loa e kūʻai aku i kāuʻoihana pūnaewele. Akā,ʻaʻohe mea āu e koho ai ma ka loaʻa waleʻana o ka papahana-ʻo ia kahi eʻike ai i kāu mea kūʻai aku.
ʻO ka lono nuiʻo ia he nui nā papahana hoʻolaha pūnaewele kūʻokoʻa e hiki iāʻoe ke holo wikiwiki i ka manawaʻole. Hiki iāʻoe ke aʻo i nā mākau a hoʻokō i ia mau mea ma kāuʻoihana wikiwiki a nānā pono i kāu mau alakaʻi, kālepa, a me kāu waiwai e ulu.