Ma kēlā me kēiaʻoihana a i kēlā me kēia niche ,ʻole nā mea kūʻai āu e kūʻai ai a lawelawe paha e hoʻolako iāʻoe ... inā pahaʻo kāuʻoihana bricks-a-mortar a iʻole ma luna o ka pūnaewele ... hiki i nā mea e pono ai nā mea kūʻai ke huli iāʻoe ma ka pūnaewele. Ke huli neiʻo ia iāʻoe ... no laila eʻikeʻoeʻaʻoleʻoe "e hūnā."
ʻO kaʻoiaʻiʻo, aia nā poʻe ma ka Internet ma mua o kēia mau lā, no ka hana a me ka leʻaleʻa. Aia 290 miliona mea hoʻohana Pūnaewele ma United States wale nō. A ke huli nei lākou i nā huahana a me nā lawelawe i ka wā e heʻenalu ana lākou i ka pūnaewele-a kūʻai pū lākou.
Ma keʻano he kālepa, uaʻikeʻoe i ka helu hoʻokahi o kaʻoihana e hele i kahi o ka mea kūʻai. Aʻo ia hoʻi, ponoʻoe e kūkulu i kahiʻike pūnaewele kūpono.
ʻO ka lono nui,ʻaʻoleʻoe e pono e lilo i meaʻike polokalamu kelepona punaewele aiʻole e uku aku i kahi mea nui i kālā nui - no kaʻikeʻana i ka Pūnaewele a lawe i nā mea hou i kāu hale pūnaewele pūnaewele a iʻole ke kākaena e-commerce.
Aia kekahi mau kulekele maʻalahi a maikaʻi loa hiki iāʻoe ke hoʻokō wikiwiki a me ka maʻalahi e hoʻonui i kouʻike pūnaewele, e hoʻonui i nā alakaʻi, a kūʻai aku i nā mea hou aku-hualoaʻa i nā hualoaʻa noʻoe. A ua kūʻokoʻa kēia mauʻokoʻa a pau . ʻO ia kahi no ka hoʻihoʻi maikaʻiʻana i ka hoʻokomo.
Ināʻoe i ho'āʻo e hana i mua o ka pūnaewele i mua aʻaʻole i hanaʻia ... aʻo kēia kou manawa mua, e ho'āʻoʻoe i nā kumuhana ma lalo nei.
ʻAʻole e hana nā mea a pau no kēlā me kēiaʻoihana. Akā, inā loaʻa iāʻoe ka hulina kūpono no kāu makaikiu makaikai, e kau iāʻoe ma ke ala i ka holomuaʻoihana pūnaewele.
ʻO ka mea nui i kēia manawaʻoʻoe e hoʻomaka.
1. E hana i kahi pūnaewele a iʻole Blog
Ma keʻano heʻoihana, ponoʻoe i ka hale kūʻai pūnaewele. E noʻonoʻoʻoe i ka waiwai maoli o ka waiwai.
ʻO kāu pūnaewele a blog paha kahi kahi e hiki ai iāʻoe ke haʻi i nā kūlana a me nā mea kūʻai e pili ana i kāu huahana a lawelawe paha ... a iāʻoe iho e like me ka meaʻoihanaʻoihana.
ʻO kou pahuhopu nui loaʻo ia e hōʻoia iā lākou e kūʻai, inā paha aia ma laila ma kāu pūnaewele ecommerce a iʻole lākou e kipa i kāu hale kūʻai maʻamau. Ma ka liʻiliʻi loa, makemakeʻoe e hoʻomau iā lākou me ka makemake eʻike hou e pili ana i kāuʻoihana.
No ka hanaʻana i kēlā mea, ponoʻoe e koi i "kope" ma kāu pūnaewele e hana ana i ka makemake a hoʻonā i ka hilinaʻi.
ʻO ka manaʻo maikaʻi maʻaneʻi,ʻo ia hoʻi e komo pū me ka " komo i ." Uaʻike pahaʻoe i kēia ma mua. Ponoʻoe e hāʻawi aku i kekahi mea, e like me ka hōʻike kūʻokoʻa e hoʻoulu i nā kānaka e hāʻawi iāʻoe i kā lākou leka uila. Ke loaʻa iāʻoe kēlāʻatikala, hiki iāʻoe ke hoʻouna i nāʻike hou aku e mālama iā lākou me kāuʻoihana.
2. E kūkulu i kāu SEO
No kaʻoiaʻiʻo, hiki iāʻoe ke loaʻa ka pūnaewele maikaʻi loa ma ka honua nei, me ka kopeʻoihana kālepaʻoi aku ... akā, me kaʻole pono o kaʻikeʻimiʻimi,ʻo kāu hana a pau i ka hanaʻana i kahi pūnaewele ke heleʻole kahi.
Eia ka maʻamau: aia he 1,100 mau pūnaewele punaewele ma waho. No laila, lawe i kekahi hana ma kāuʻaoʻao e wehe i kahi pūnaewele pūnaewele. ʻO kahi kahi e komo ai SEO.
Ma ka hoʻouna pinepineʻana i nā mea pono e pili ana me kāu niche a me ka hoʻohanaʻana i nā hua'ōlelo kiko'ī e pili ana i keʻano o kaʻoihana āu e komo nei, hiki iāʻoe ke piʻi ma ka papa ma nā engines hulina.
Ma kēlāʻano, i ka wā e huli ai nā kānaka i nā hua'ōlelo a me nā'ōlelo hoʻoili e pili ana i kāuʻoihana,ʻo kāu pūnaewele (hiki paha i kāu helu kino a me ke kelepona helu, ināʻoe he pūnaewele pūnaewele) e kiʻekiʻe i kaʻaoʻao hualoaʻa.
ʻAʻole hiki i ka hapanui ke hele ma mua o kaʻaoʻao mua o nā hualoaʻa. No laila he mea nui e mālama mau i ka SEO i ka wā e hana ai a hoʻohuiʻia i kāu pūnaewele.
ʻOi a mamao aku ka helu helu hoʻokahi search engineʻo Google. E mālama iā Google me ka hauʻoli a hauʻoli pahaʻoe.
3. E piʻi ma Media Media
ʻOi aku ka hapalua o ka heluna o ka honua i kēia mau lā. A he nui ka poʻe e hoʻohana ana i nā'enela a me nā lawelawe lawelawe e like me Facebook, YouTube, Twitter, Instagram, LinkedIn, a me nā mea'ē aʻe.
Hoʻonuiʻia kēia mau kumuhana i lilo i wahiʻoihana kūʻai nui no nāʻoihana pūnaewele offline a me nāʻoihana pūnaewele. No laila ua lilo lākou i wahi koʻikoʻi o ke kūkuluʻana i kahiʻike pūnaewele.
Makemake nā kānaka i ka launa pūʻana me nā mele a me nā hui ma hope o lākou ma ka pūnaewele a me ka pāpāho kaiapuni kekahi ala maʻalahi e hana ai.
No laila, eʻoluʻoluʻoe i kahi o ka kamaʻilio.
E hana i kahiʻaoʻao Facebook no kāuʻoihana a me kāu leka pinepine (nā mea e like me ka hōʻailona huahana, kūʻai,ʻike kūpono, a me nā mea'ē aʻe).
Nā wikiō YouTubeʻoniʻoni e hōʻikeʻike iāʻoe a me kāu huahana. Hiki iāʻoe ke hoʻohana i kāuʻike. Hiki iāʻoe ke hana pehea-i nā wikiō, ke kamaʻilioʻana i nā poʻo, aiʻole i nā mea āu e makemake ai. E nānā i kāu mau mea hoʻokūkū no ka hoʻouluʻana.
He mea nui e hoʻohui ponoʻia kāu mauʻimi e pili ana i ka pāʻoihana kaiapuni e hoʻoikaika i kouʻike pūnaewele. Eʻike i kāu mea e'ōlelo ai ma nā wikiō YouTube e pili ana i ka mea āu i hoʻopaʻa ai ma Twitter.
Ponoʻoe e laka pū i waena o lākou. Eia kekahi laʻana,ʻo kāu mau memo Facebook e pono e hoʻihoʻi i kāu pūnaewele. Hiki iāʻoe ke loaʻa i nā leka Twitter a me Facebook e pili ana i kāu wikiō YouTube hou loa. Loaʻa iāʻoe ka manaʻo.
4. E komo i ka "Community"
ʻO kēiaʻaoʻao hou e hoʻonui i kaʻike pūnaewele o kāuʻoihana e pili ana i ka hanaʻana ma ka pāʻani kaiaulu akā e like me ka mea e pono ai ke komoʻana.
Ma kahi o nā niche a iʻole kaʻano o ka huahana, nona kahi kaiaulu pūnaewele pūnaewele kahi e'ākoakoa ai nā kānaka e kūkākūkā i nā lono, nāʻano, nā huahana hou, a me nā mea hou aku. Loaʻa nā forums , nā blogs, nā leka uila, nā hui Facebook, a me nā wahi'ē aʻe ma kahi pūnaewele kahi e kū ai kou mau hiʻohiʻona maikaʻi loa ... aʻoʻoe hoʻi kahi i laila.
Akā,ʻaʻole hiki iāʻoe ke komo wale i kahi hālāwai a kau i kahi loulou i kāu pūnaewele. Hoʻomakaʻoe e lohi. E komo i kahi kūkākūkāʻana, e hāʻawi i kou manaʻo. E hāʻawi i ka'ōlelo aʻo kūpono. Mai wikiwiki, kūʻai-y, aʻole spammy.
Ma ka wā lōʻihi, e ulu ana kou kūlana. Eʻike nā kānaka iāʻoe he kumu hilinaʻi. I kēlā manawa, hiki iāʻoe ke kuhikuhi iā lākou i kāu pūnaewele, kāu pūnaewele, a i kāu palapala Facebook e loaʻa ai kaʻike hou.
Ka mea e hana ai ma hope
ʻO kekahi mau mea hope loa e hoʻomanaʻo i kou kūkuluʻana i kāuʻike pūnaewele no kāuʻoihana ... he laulā, e kū like, a e hoʻomanaʻo i kāu mau hana iʻikeʻoe i ka hana a me ka meaʻole.
No ka mālama ponoʻana iāʻoe i ka hopena lōʻihi, ponoʻoe e kūlike i kāu leka uila a hāʻawi i ka waiwai. A noʻonoʻo,ʻaʻole e hanaʻia kēia hana i ka pō. ʻO ke kūkuluʻana i kahiʻike pūnaewele kūpono i ka manawa. Akā,ʻo ka hopena maikaʻi o ka laina lalo o kāuʻoihana e kūpono ana i ka hana.