He ala maikaʻi loa ka PPC e ana i ka pono o ka hoʻolālā'Ilepona no kāu mau huahana a me nā lawelawe, no ka mea, he pākuhi kaomiʻole no ka loiloi hana. Inā hoʻolako ka mea hoʻopuka i nā mea nui, pili pono, hiki i ka mea heluhelu ke hoʻomaopopo i kāu loulou a iʻole hae a hoʻonāukiʻia e kaomi. Ināʻole, hiki paha i ka manawa e ho'āʻo ai i nā mea paʻi puke'ē aʻe aiʻole i kahi papahana kūʻai kākoʻo hou.
Nā Palekana Palekana Paʻi
ʻO ka papahana PPC maʻamau kēia:
Hoʻopale pāʻaniʻia ($) = Ka hōʻai'ē hōʻolimalima kālā ($) ÷ Ka helu o nā pāʻoihana.
Eia kekahi laʻana, inā he $ 100 kāu kālā no kahi huahana kūikawā a ua hiki iāʻoe ke loaʻa he 50 (50) mau kipa i kāu pūnaewele ma ka pūnaewele pānui o ka mea hoʻopuka,ʻo ka pālākuʻu o kēlā me kēia pālua heʻelua kālā. ʻIke i ka nui o nā pāhili āu e hana ai no kahi kūʻai hoʻolaha hoʻonohonoho,ʻo ka emiʻana o kāu PPC.
Kaomi ma o Rate
ʻO kekahi mea nui e pili ana i nā mea kūʻai aku,ʻo ia ka pāwhiri ma o ka helu (CTR), i ho'ākākaʻia e like me ka helu o nā pākuhi i hanaʻia ma kāu ad (click-throughs), i puʻunaueʻia e ka helu helu o nā manaʻo (ka nui o nā manawa e hōʻikeʻia ai kāu pānaʻi ma kahi mea pūnaewele o ka mea hoʻopuka):
Kāleka pākuhi (%) = (Ka helu o ka pūnaewele-helu / ka helu o nā hoʻopiʻi) * 100%
Hoʻolālā nā polokalamu Typical PPC i kahi pākēkili kaomi ma waena o hoʻokahi a meʻehā pakeneka,ʻoiaiʻoi aku ka hana maoli ma muli o kaʻeleʻele makaikai āu e komo nei, nā huahana / nāʻoihana i kūʻaiʻia, a me nā kumu'ē aʻe he nui.
Hiki ke kūponoʻo CTR i ka kūkākūkā pihaʻana, e like me ka manaʻo no ka loaʻa kālā maʻamau, no ka meaʻoi aku kaʻoihanaʻoihana i ke kūlana gula (laina lalo) no ka pono o ka hoʻolaha hoʻolaha pūnaewele.
Ka Pahiʻana i ka PPC Advertising Performance
He aha ka waiwai nui o ka pāʻomi e hiki mai iāʻoe mai kahi punahele? Hoʻopili kēia a pau i keʻano o ke kanaka e hoʻolaha nei i kāu hoʻolaha, a me kāu mau huahana PPC, e like me:
- He aha kāu mea e loaʻa ai mai kēlā me kēia mākaʻikaʻi? He manaʻo hou no ka pānui , a 'Like' a 'share' paha, he alakaʻi, a he kūʻai maoli paha?
- ʻO kāu mau pahuhopu wā pōkole a lōʻihi lōʻihi no ka hoʻokōʻiaʻana o kēia huakaʻi PPC?
ʻO nā manaʻo nui, kāu mau hua'ōlelo i koho a me / a iʻole ka maikaʻi o kahi hoʻolaha hoʻolaha ma nā pūnaewele hui pū e pili i nā pae hoʻohālikelike pololei:
- He aha kaʻu meaʻono e makemake ai e pili ana?
- Ua hoʻolālā houʻia kāu kūʻai, a makemakeʻoe e ulu i kahi "fan" base ?
- Makemakeʻoe i nā pākuhi mai nā kānaka mai kahi'āpana'āina (geo-targeting)?
- Iāʻoe e makemake ai i nā pākuhi e komo i loko (lā, ka manawa)?
Nā Paʻa Kū'ē Kūkākūkā-Kahua Kūikawā-ʻole
Aiaʻelua mau hiʻohiʻona nui loa o PPC i kēia lā. ʻO ka uku pānaʻi pānaʻi pānaʻi e hōʻike ana i ka mea hoʻolaha pāʻoihana a me ka mea pahula pūnaewele i kahi nui kūpono e ukuʻia no kēlā me kēia pānaewele. He mau kālepa kālepa pinepine ka mea hoʻopuka, e hiki ai i nā mea likeʻole no nāʻokoʻa likeʻole o ka pūnaewele e pili ana i nā meaʻono a me nā koho'ē aʻe.
ʻO ka lua o ka koho, ka uku i ukuʻia ma ka pāʻani pāʻani , ua pili loa iā Google Adwords, Microsoft AdCenter (Bing), a me nāʻoihana pūnaewele huli'ē aʻe. Hana nā pūnaewele i nā'auwaena manawa kūpono e hoʻoholo ai i ka kumukūʻai o ad pāloli i hanaʻia e nā hulina'ōlelo.
Ka Hopena
Hiki i ka pāʻoihana pāʻoihana pāʻoihana ke kōkua i kāu kamupene e ulu i kāna mea kūʻai, hoʻonui i kāu kūʻaiʻana i nā poʻe i hikiʻole ke hikiʻole ke loaʻa, a mai ka manaʻo o ka mea hoʻopuka pūnaewele, e lilo i kumu waiwai nui. I mea e hoʻohana ai i kēia manawa kūpono, eʻimi a huli i nā koho PPC'ē aʻe i kēia manawa a ho'āʻo iā lākou eʻike i ka mea e hana maikaʻi.