He aha ka Internet Marketing a pehea e hiki ai i kaʻoihana kūʻai kelepona maʻamau noʻu?
Ma ka mahele nui, kūʻai ka mea'Ipelu i nā kumuhana hoʻolauleʻa a me nā hana e hoʻohana aiʻoe ma ka pūnaewele e hōʻea i ka mākeke ma kaʻoihanaʻoihana home. I kahi manawa, hiki i kahiʻoihana ke koho i ke'eneʻe a iʻoleʻaʻole ma keʻano o kāna kālepa kūʻai kūʻai , akā i kēia lā,ʻo ka mea e hoʻohana ana i nāʻoihanaʻoihana, loaʻa nā mea inoa, a me nāʻimi noiʻi ma mua o ka kūʻai a kūʻai paha i kahiʻoihana, a ma muli o ka hopena, pono i nāʻoihana pāʻoihana ke kū aku i ka pūnaewele ma keʻano he mahele o kāna hui kālepa .
ʻO ka mea nui, hoʻohana ka mea kūʻai Internet ma ka Internet e hana i hoʻokahi aʻoi aku paha o kēia mau mea:
- Hōʻike i ka leka a ka hui e pili ana iā ia iho, i nā huahana, aiʻole nā lawelawe i ka pūnaewele.
- E hana i nā noiʻi e pili ana i keʻano (demographics, preferences, and needs) o nā mea kūʻai a loaʻa paha.
- E kūʻai aku i nā ukana, nā lawelawe, a iʻole kahi hoʻolaha hoʻolaha ma luna o ka pūnaewele.
- Kūkākūkā me nā manaʻo a me nā mea kūʻai aku i loko o kahi hui kaiaulu a me ka pilina pili kanaka ( B2C ).
Nāʻano a me nā hana o ka Mākaʻi Kūnaewele
Nui nāʻano e hoʻoikaika ai i kāuʻoihana home a hiki i nā mea kūʻai aku kūʻai pūnaewele me kēia pūnaewele:
- Paena : Paena pūnaewele me nā'eneke likeʻole o nā palapala kiko'ī pūnaewele a iʻole ka leka uila a he ala maikaʻi lākou e hoʻokumu ai i kāuʻikepiliʻoihana .Ua hiki iā lākou ke hoʻohana i nā kikokikona, nā kiʻi, a me nā leo leo kiʻi e haʻi i ka leka a ka hui, a me nā mea hoʻohana aku i nāʻano a me nā pono o nā huahana a me nā lawelawe a ka hui. Hiki paha i ka'enewele ke hoʻokomo i ka hiki ke lawe i nā alakaʻi mai nā mea kūʻai aku a kūʻai paha i kahi huahana aiʻole lawelawe ma ka pūnaewele.
- Manaʻo Huli Huli (SEM) : SEM ka mea kūʻai aku ma o nā engines hulina , ma o ka hoʻonuiʻana i ka papahana kūlohelohe (organic) ma o ka huliʻimiʻana i ka huli (SEO) , kūʻai i nā pānaʻi uku-pā-pāpālua (PPC), a kūʻai paha i ka uku kālā (PFI) papa inoa ma nā pūnaewele pūnaewele, e like me nā papa inoa papa inoa mele.
- Ka leka uila : me kahi pūnaewele, eʻikeʻia ka leka uila e like me kekahi o nā ala maikaʻi loa e mālama ai i kahi pilina ma waena o kahiʻoihana a me nā mea lawelawe a me nā mea kūʻai. Hiki ke hōʻiliʻili a kūʻaiʻia paha nā leka uila o ka poʻe kūʻai a me nā mea e hiki ana ke kūʻai aku, akāʻo ka maikaʻi o nā hualoaʻa mai nā leka uila āu e hōʻiliʻili ai mai kāu pūnaewele. Hiki iāʻoe ke hoʻowalewale i nā poʻe e hāʻawi iāʻoe i kā lākou mau leka uila ma o ka makana kūpono maikaʻi, i kapaʻia he pelekane . Ke loaʻa iāʻoe ka leka uila, hiki iāʻoe ke hoʻouna i kekahi leka hoʻomaopopo , nā makana kūikawā, a me nāʻike'ē aʻe e pili ana i kāu makakū ma mua.
- Ka hoʻolaha Banner: E hiki iāʻoe ke kūʻai i kahi hoʻokipa kūikawā ma nā pūnaewele pūnaewele e mālama i kāu mākeke māka. ʻO ke kumukūʻai ma keʻano o ka nui o ke kaʻa i ka pūnaewele, a me ka nui a me ke kauʻana o kāu ad.
- Hoʻolaha: E hiki iāʻoe ke hoʻouna a hoʻouna i nā leka hoʻomaopopo no kekahi mea kūpono e pili ana i kāuʻoihana home ma o ka pūnaewele aiʻole ma o ka hoʻolaha pūnaewele hoʻolaha pūnaewele. ʻOiai e hiki ke hana i nā pāʻoihana, hiki i ka manawa e hoʻohana ai a mālama pinepineʻoleʻia. Hoʻokahi koho e hana i nā hualoaʻa maikaʻi aʻe ma o ka loaʻaʻana o nā noi pāpālina e kōkua i ka Help Reporter Out .
- Ke komoʻana ma nā pūnaewele, nā hālāwai a i nā hui kūkā. ʻO ka paneʻana i nā nīnau, ka hoʻounaʻana i nā manaʻo, ka weheweheʻana i nā manaʻo, aiʻole ka hoʻolahaʻana i nā hoʻolaha ma kahi hālāwai kūkākūkā he ala maikaʻi loa e hoʻohui a kōkua i kāu mākeke paʻakikī, e hōʻike ana i kāuʻike.
- Mea kūʻai makamua :ʻO ka kākauʻana i nā mea e pili ana i kāuʻoihana a hoʻouna iā lākou e paʻiʻia ma nā pūnaewele pūnaewele a iʻole leka uila hou, kahi ala'ē aʻe e hiki ai i kāu makai makaikaʻi no ka meaʻole. ʻOiai ka hoʻolaha nuiʻana o kahiʻatikala hoʻokahi ma waho o ka pūnaewele loaʻaʻole nā kōkua SEO likeʻole i loaʻa iā ia, e hāʻawi ana i nā mea kūikawā i kekahi wahi kiko'ī hiki ke loaʻa i nā hua he nui me SEO, hoʻonui i kou hilinaʻiʻia, a hiki i kahi mākeke eʻikeʻole paha e pili ana iāʻoe. Hiki hou, kahi uku pūnaewele e uku no kāu mea kākau. Ma muli o ka kūʻaiʻana i nā mea kūʻai i ka wā e hoʻohana ai, makemakeʻoe e noʻonoʻo pehea e hiki ai ke hoʻihoʻi i kēlā wahi i loko o nāʻano likeʻole a i nā mea hou.
- Māla Pāpili: Ma kahi hoʻonuiʻana i ka pūnaewele kahi e manaʻo ai ka poʻe lawelawe i nāʻoihana e hana lākou i kaʻoihana me ke komo pūʻana me lākou, he ala maikaʻi ka pilikino pilikino e pili ai i nā kūlana a me nā mea kūʻai. ʻO lākou i ka pāʻani i ka holomua o ka pāʻoihana pāʻoihana e koho i nā papahana e like me ka Twitter, LinkedIn , Facebook , Pinterest , a pēlā aku. nā mea hana e hoʻonui i kāu mau hopena.
ʻO nā mea a pau o kēlā me kēia kanaka e noho ai ma ka pūnaewele
Hoʻonui ka kūʻaiʻana i ka'enae pūnaewele a he mea maʻalahi loa ia, a ma muli o ka hopena, pono ia ma kahi o kāu maheleʻoihana a me kāu papahana kūʻai . Eia naʻe, nui ka hoʻolaha pūnaewele i kaʻaneʻane hikiʻole i ka mea hoʻokahi o ka pāʻoihana ke hana i nā mea a pau. Eia naʻe, aia kekahi mauʻoihana kelepona e loaʻa ana i nā mea kūʻai. I ka liʻiliʻi loa, pono i kahiʻoihana home e:
1) He pūnaewele pūnaewele. Ma muli o kāuʻoihana home, hiki ke hoʻohana i kahi pūnaewele a iʻole ka'enekala, a iʻole keʻano pilikino e like me kaʻaoʻao palapala. Ponoʻoe i kahi kikowaena e hoʻouna aku i kou mau manaʻo e loaʻa iāʻoe. ʻOiaiʻo ka nui o nā poʻe i huli i nā pūnaewele e like me Facebook e hana i ko lākou pūnaewele, no ka meaʻaʻoleʻoe "kuleana" hiki i kahi a me Facebook ke (a me ka hana pinepine) e hoʻololi i nā rula, pono iāʻoe kahi āu iho.
2) Leka uila. Nui loa nā mea kūʻai hale kūʻai hou,ʻo ia ke kuhihewa. ʻOiai paha e manaʻo paha kekahi poʻe i ka pāpāho kaiapuni e hoʻololi i ka leka uila,ʻaʻole. ʻO nā mea e launa pū ana meʻoe ma o ka leka uila uaʻoi aʻe kaʻoi aku o ka hoʻokō aʻoi aʻe kaʻikeʻana i kāu mau leka, ma mua o ka hahaiʻana iāʻoe ma nā pāhana pāpili. Eia hou, ke hōʻike nei nā'imikala i ka loaʻaʻana o kaʻike leka uila i kekahi o nā ROI koʻikoʻi loa o ke kālepa kūʻai. ʻO kaʻike leka uila e hāʻawi iāʻoe i kekahi o nā hopena kūpono loa no ka uku i ka manawa a me ke kālā.
Ma waho aʻe o ka papa inoa pūnaewele a me ka leka uila, ponoʻoe e hoʻoholo i nā kumuhana e kūpono iāʻoe. E hoʻomaka ana ma kaʻikeʻana i kāu makai kūʻai , kahi e hiki ai ke loaʻa, a pehea e hiki ai ke kākoʻo i ko lākou nānā. Eia kekahi laʻana, he ala maikaʻi loa ka pilikino pāʻoihana e launa pū me nā kānaka, akā ināʻaʻole kāu kūʻai ma Twitter, ponoʻoleʻoe e pono ke tweet.
ʻO kekahi mau koho kūpono nuiʻole e makemakeʻole ana i ka manawa nui akā hiki ke hāʻawi i nā hopena i kēia mau mea:
1) Keywords a SEO. ʻO nā mea a pau i loaʻa iāʻoe ma ka pūnaewele, inā he pūnaewele pūnaewele paha a iʻole ka pilina pāpili kaiāulu, e hoʻomaopopoʻoe i ka hoʻohanaʻana i nā hua'ōlelo i ka pono i hiki iāʻoe ke hōʻiliʻili i nā pono o nā engines hulina.
2) Pāʻoihana kaiaulu. I ka wā e hiki ai i ka pāʻoihana kaiakaʻi ke lawe i ka manawa nui ināʻaʻoleʻoe e mālama i ia mea, me kahi hoʻonohonoho maikaʻi a me nā mea hana pono, hiki i nā pāʻoihana kaiaulu keʻae iāʻoe eʻike a hoʻohui me nā mea kūʻai aku, a me ka manawa kūpono e kūkulu i kahi kaiāulu e puni ana i kāuʻoihana . He mea nui ka hōʻikeʻana iāʻoe i ka poʻe e kū nei.
ʻEhia ka nui o kāu kālepa kūʻai kālepa i ka pūnaewele aʻo nā mea lawelawe o kaʻili pūnaewele āu e hoʻohana ai ma muli o keʻano o kāuʻoihana, kāu kālā, kou manawa, a me kāu mau pahuhopu. Nui nā home'āina e hana nei iā lākou iho i kinohi, akā, i ka uluʻana o kā lākou mauʻoihana, hoʻomaka lākou e uku no nā lawelawe a iʻole nā mea kōkuaʻole i kahi mea kōkua mama e hiki ke kōkua iā lākou i kaʻoihana pūnaewele.
Ke hoʻohanaʻana i nā mea hoʻohālikeʻole me nā'ionahana Marketing Marketing
Ināʻoleʻoe e hana i nāʻoihana ma ke kelepona wale nō, ināʻoe he eeller kūʻai eBay, makemake pahaʻoe e hoʻokomo i kekahi mau hanaʻoihana offline waho pūnaewele i kāu laulā kākeleʻoihana a pau me nā kumumanaʻo i kāu papahana Internet ma kāu kālepa kūʻai .
Akā,ʻo kaʻoihana kūʻai pūnaewele he mea kūʻai a maikaʻi,ʻaʻoheʻoihana,ʻaʻohe 100%ʻoihana'ōnaehana e haʻalele i nā kohoʻoihana offline . Ma ka hopena,ʻo kāu kālepa e pono e komo i kekahi mea hoʻohana e hiki ai iāʻoe ke hele i nā poʻe e makemake ana e kūʻai, inā paha ma Twitter a kā kālekaʻoihana paha i hoʻokomoʻia i kahi papa papa inoa ma kou kaiaulu.
ʻO ke kumukūʻai o kaʻIke Pūnaewele
Nui nā polokalamu kelepona e pili ana i nā polokalamu kelepona, e like me ka pāʻoihana kaiapili. Eia naʻe,ʻaʻole kekahi o nā kohoʻoi loa aʻoihanaʻoihana.
ʻOiai hiki iāʻoe ke loaʻa ka webhosting free,ʻaʻole ia e'ōleloʻia. Ponoʻoe e kūʻai i ka pūnaewele a me ka inoa inoa . Mahalo, hiki iāʻoe ke kūʻai iʻelua no lalo o $ 100 i ka makahiki.
ʻO kahi papa inoa leka uila he mea'ē aʻe e pono e weheʻia e kāohi. MailChimp nāna i hāʻawi i ka papa inoa leka uila a hiki i 2,000 mau inoa, akā makemakeʻoe e uku aku i nā koho'ē aʻe eʻike ai i ka mea e hiki ke uku aku i ka holo lōʻihi, a hāʻawi i nāʻano a pau āu e makemake ai.
Ma hope o kēlā, makemakeʻoe e noʻonoʻo i kāu mākela a me kāu kālā no nā kohoʻoihana kūʻai. ʻO ka ukuʻana no ka hoʻolahaʻana, e like me ka Google AdWords a iʻole nā pāʻoihana Facebook, hiki ke hoʻohana, he hiki ke kākau i kahi pāʻoihana e pili ana i ke kaomi a me ka hahaiʻana ((kaomi wale nōʻaʻole e kūkulu i kāuʻoihana. pono e kūʻai.)
He mea maikaʻi ka kūʻaiʻana i kaʻike kūʻai, akā ke hoʻohana nei ka manawa e hana. I kēlā manawa, hiki iāʻoe ke hoʻolimalima i nā kākau inoa a kūʻai paha i nā kuleana o ka inoa inoa pilikino i nā mea a me nā mea'ē aʻe e hoʻohana.
Kelepaʻi i nā Hualoaʻa o nā Hoʻolālā Marketing Marketing
Inā kūʻai ka kālā i kāu kālā aʻaʻoleʻole paha, pau lākou i ka manawa. ʻAʻole makemakeʻoe e hoʻolālā i ka manawa aiʻole ke kālā ma nā kulekele e hōʻikeʻole ana i nā hopena,ʻo ia hoʻi he ponoʻoe e hahai i ka hana. Nui nāʻano e hoʻomaopopo ai i nā hana e hana nei a me nā meaʻole. Hiki iāʻoe ke kele i nā hōkeo pūnaewele o kāu pūnaewele ma o kāu pūnaewele pūnaewele a ma o ka hoʻohanaʻana i nā hoʻopuka Google ʻO ka hapa nui o nā pūnaewele pūnaewele e hāʻawi i nā waihona (inā ponoʻoe e hoʻohana i nā koho i ukuʻia e loaʻa iā lākou) a iʻole hiki iāʻoe ke hoʻohana i nā mea hana e like me HootSuite e loaʻa i kāuʻikepili pāpili kaiaulu . ʻO kāu leka uila e hāʻawi iāʻoe i kaʻikepili i ka helu o ka weheʻana a kaomiʻana i kāu mau leka uila.
Ināʻikeʻoe i kahi meaʻole e hana, e hoʻolālā eʻike i ke kumu ma mua o ka haʻiʻana. Eia kekahi laʻana, ināʻaʻole e wehe nā kānaka i kāu mau leka uila, hiki iāʻoe ke hoʻoikaika i nā lālā kumuhana?
ʻO Marketing kahi Marathon
ʻOiaiʻo ka mea hiki keʻike i nā hualoaʻa mai kāu kālepa kūʻai wikiwiki,ʻo ka meaʻoiaʻiʻo,ʻo ka kūʻaiʻana,ʻo ia ka mea e hoʻopiʻi ana i nā hualoaʻa lōʻihi a me nā mea kiko'ī, ke hāpai i ka manawa. E hakakā neiʻoe ma kahi e māhuahua nei a me ka māhele nui. ʻO ka maikaʻi e hiki iāʻoe ke hoʻohui pū me kāu māhele maikaʻi a hoʻoikaika i kahi pilina me ia,ʻo ka maikaʻi o kāu hopena. A ināʻoe e hoʻolako i kahi huahana nui a lawelawe paha, a hoʻolohe iāʻoe i kāu mea kūʻai , e hāʻawi aku kāu mau mea kūʻai iāʻoe i nā hiʻohiʻona maikaʻi, nā inoa, a me nāʻike e kōkua iāʻoe e kū i waho o ka lehulehu.
ʻO kēiaʻatikala e pili ana i ka kūʻaiʻana i ka Internet he hoʻokahi wale nō i loko o ka hōʻiliʻili o nā mea i loaʻa i ka Online Marketing Guide .