Ke hoʻohanaʻana i nāʻenekini Huli a me nā Palapala i ke Kānaka Kāleka Home
- ʻO ka Search Optical Optical Optical (SEO) -ʻO kaʻikeʻana i ka optimization ke akamai o ka hoʻohanaʻana i nā kumuhana no ka hoʻonuiʻana i kou kūlana i loko o nā huahana, aiʻole nā hopena hulina kūlohelohe. Nā hualoaʻa o nā hualoaʻa kaiaulu o ka pūnaewele o nā pūnaewele i hoʻihoʻiʻia e kahi hulina i ka wā eʻimi aiʻoe i kahi hua'ōlelo a hua'ōlelo paha - a "hua'ōlelo" a "'ōlelo hua'ōlelo" paha.
- Search Local - Inā hiki kāuʻoihana i nā wahi'āina, hiki iāʻoe ke helu inoaʻia e ke kūlanakauhale ma nā engines hulina (ie Google) a me nā papa kuhikuhi (ie Yahoo) e hāʻawi aku i ala no nā mea noho'āina eʻimi i kāuʻoihana pūnaewele. hoʻohana hou i ka puke liʻiliʻi.
- E uku i ka Pāʻoihana (PPC) - Hoʻolaha āu e hoʻokomo ai no kāu pūnaewele me ka huli hulina, e like me Google a me Yahoo. ʻIkeʻoe i ka nui āu makemake e uku pākahi pāʻani. ʻO ka nui o kāu kauoha, eʻikeʻia kaʻoihana o kāu ad i nā hualoaʻa hualoaʻa. Ua hoʻokumuʻo Google AdWords i kekahi mea hou i kahi i hoʻolahaʻia ai kāu hoʻolaha pāʻoihana e pili ana i ka pilina a i ke koʻikoʻi o nā wahi Google ma kāu pūnaewele, he mea paʻakikī loa ka hoʻopili.
Hiki nō hoʻi iāʻoe ke hoʻohana i ka uku no ka pāʻoihana pāʻoihana i kou lanakila ma kāu pūnaewele. Eia kekahi laʻana, hiki iāʻoe ke hoʻolilo i ke kālā me Google AdSense a me nā papahana likeʻole. - Kālā Pākuʻi (PFI) - Ma waho o nā engines hulina, e like me Google, Yahoo a me ka huli MSN, aia kekahi mau papa kuhikuhi ma ka pūnaewele. Hiki i kēia mau palapala kuhikuhi keʻano likeʻole a pili paha i kahi kumuhana kūikawā. Hiki iāʻoe ke loaʻa nā papa inoa liʻiliʻi ma kekahi mau papa kuhikuhi pūnaewele, e like me DMOZ akāʻo nā papa kuhikuhi loa i kēia manawa no ka papa inoa. ʻO SuperPagesʻo Verizon he kumu o kahi papa kuhikuhi PFI. Nā papahana papa inoa papa inoa i nā kumuhana likeʻole, mai nāʻoihana, nā hoʻokipa, a me ke kaiaulu a me ka moʻomeheu, i kaʻepekema, ka hoʻonaʻauao, a me ke olakino.
No ke aha e waiwai nui ai kaʻenekini Huli Huli?
Hiki iāʻoe a 'aʻole paha e hoʻoholo e hana i ka māhele kūʻaiʻikena hulina o kāu kālepa kūʻai a hoʻolaha hoʻolaha. Ināʻaʻohe āu pūnaewele pūnaewele no kāuʻoihana aʻaʻoleʻoe e hoʻolālā i kahi mau, ponoʻoleʻoe e makemake i kaʻikeʻoihana noiʻi. Eia nō naʻe, ma kaʻoihanaʻoihana o kēia au, kokoke i nāʻoihana a pau e loaʻa kahi pūnaewele a nui loa.
Hiki iāʻoe ke kūʻai i kaʻike kūʻai i kāu pūnaewele, a laila e hiki iā ia ke alakaʻi i nā mea hou aku a hoʻonui i ka waiwai kālā home. Ke hoʻohālikelikeʻia i kekahiʻanoʻoihana kūʻai a hoʻolahaʻana, hiki ke kūʻai nuiʻia ke kūʻaiʻana i kaʻoihana huli hulina. Eia kekahi laʻana,ʻaʻohe mea e hoʻohana ai i nāʻikeʻoihanaʻimi ke hoʻohanaʻoe iāʻoe iho. He kūʻokoʻa ka papa inoa kaiaulu, no laila, inā hiki iāʻoe ke kōkua i nā engines hulina eʻike a kūlana i kāuʻoihana, pono e hoʻonui i kāuʻoihana
Penei hoʻi, hiki ke ukuʻia ka uku Pay Per Click Advertising ,ʻoiai ke hana ponoʻoe. Hiki iāʻoe ke kau i nā palena i ka nui o kāu ukuʻana i kēlā me kēia pākahi a me keʻano o kāu ukuʻana i kēlā lā kēia lā, e hiki ai iāʻoe ke uku i nā koina. Pēlā kekahi mau papa kuhikuhi pūnaewele - e like me DMOZ - eʻae i nā papa inoa liʻiliʻi, aʻo nā mea'ē aʻe e hiki ke kūʻai aku he $ 30 no ka makahiki.
Pehea e kau ai i SEM pono?
Peheaʻoe e ana i ka pono o kāu polokalamu kele pūnaewele huli e pili ana i kāu mau kumu. Inā makemake kou makemake e hoʻonui i ka heluna o nā malihini kipa i kāu pūnaewele pūnaewele, e hoʻoholo ana inā ua holomua kāu SEM ma ka hoʻohālikeʻana i kāu mauʻikepili pūnaewele pūnaewele a ma hope o kāu hoʻokumuʻana i ka kūʻaiʻoihana noiʻi.
Akā, hoʻomanawanui, hiki i kaʻimiʻana i kaʻimiʻana i kaʻoihana kelepona.
ʻOiai hiki iāʻoe ke loaʻa wikiwiki i kāu mau polokalamu PPC, ināʻoe e hoʻonui i ke kaʻahana ma o SEO, hiki i nā mahina he nui ma mua o kouʻikeʻana i nā hua paʻakikī - keʻole ma o Google. Pēlā, inā noiʻoe i ka papa inoa papa kuhikuhi mai DMOZ, hikiʻole ke hōʻikeʻia kāu mahele no nā mahinaʻeono i ka makahiki. Hoʻomaʻamaʻaʻia ka DMOZ e nā limahana a, no ka mea, he mea maikaʻi ka papa inoa DMOZ ma kāu papa huli hulina, no ka mea,ʻo ka papa inoa pūnaewele pūnaewele kūpono loa i loaʻa.
Ma waho aʻe o kahi kūʻai pūnaewele, ponoʻoe e hahai i nā kahuli hoʻololi. No ka laʻana, inā, no ka hopena o kāu mauʻimiʻana i kaʻimiʻana i kaʻoihana kūʻai makaikai, ua hoʻonuiʻia kāu huahana mai nā 250 a 500 mau malihini i kēlā me kēia mahina, ehia mau mea hou i loaʻa iāʻoe mai nā 250 malihini kipa i kāu pūnaewele? Loaʻa iāʻoe i kēia manawa ka pāpālua o nā mea kūʻai like me kāu i hana ai ma mua?
ʻAʻole paha. Inā loaʻa iāʻoe he 5 mau mea kūʻai aku, he 2 pakeneka o nā kaʻa hou (5 i puʻunaueʻia e 250) a me 1 pakeneka (5 o 500).
Eʻike i nāʻano e hoʻonui i ka heluna o nā malihini kipa i kāu pūnaewele, a laila e huli i nā ala e hoʻonui ai i ka nui o ka huina o ka poʻe malihini kipa, a eʻike ponoʻoe i ka mea e hana ai i ka holomua o kāu polokalamu kele pūnaewele huli.
ʻO ke kūʻai'eneke Huli kahi wale nō wahi o ka Puzzle
ʻOiaiʻaʻoleʻoe e makemake e haʻalele i nā engines hulina i kāu kālepa kūʻai kālepa,ʻaʻoleʻoe makemake e hilinaʻi ma luna o lākou wale nō no kahi kaʻanae pūnaewele. ʻO kaʻimi'eneke Huli Huli (SEM) kahi wale nō o nā lako kūʻai kūʻai e loaʻa ana i nāʻoihana home. Eʻike i ka Māhele Kūkākūkā Online no nā manaʻo hou no ka hoʻonuiʻana i kāuʻoihana pūnaewele.
Hoʻohou i ka mahinaʻo Oct. 2015 na Leslie Truex