ʻO ka New Magazine Magazine,ʻo ka Oprah Magazine, a me ka moʻoleloʻo Ladies Home Journalʻekolu mau hiʻohiʻona. ʻAʻole pono e kānalua kekahi mekala makai me kahi makasū kūʻai e laweʻia me kahi "kalepa,"ʻoihana aʻanoʻanoʻoihana paha.
Aia nā hoʻolaha pūnaewele i kahi ākea ākea a me kaʻike nui. Eia kekahi laʻana, hiki i nā poʻe'ōpio ke heluhelu i ka leka Time, nā meaʻelemakule a me nā kāne, a me nā wāhine e like me ka mea likeʻole no ka meaʻaʻole ia he palapala niche. ʻO ka hale mālama maikaʻi (ʻo kahi o nā puke kiʻi kūʻai mua loa i hala no nā makahiki he 138) hiki i kahi hālāwai nui, kahi i 30 + miliona i kēlā me kēia mahina. He mea pono e hoʻomaopopo i ka wā e hāʻule ai i loko o ke kāpili huahana kūʻai e pili pili ana i ka home a no laila uaʻikeʻiaʻo ia he "makamai kūikawā". He mea nui ka nānāʻana i nā nūpepa (mai ka poʻe kaulana i nā poʻe kālai'āina) a heʻano hoʻohālikelike paha ia o ka māhele hoʻolalehua mea "kūikawā".
Aia nā milikala maʻamau o nā kānana i hanaʻia i loko oʻAmelika Hui PūʻIa i kēlā me kēia makahiki aʻo kekahi o nā puke nui (e like me Vogue) he mau kaikuahine nā puke ma waho (British Vogue). Ma kaʻaoʻao'āpana,ʻaʻole nā hoʻolaha maʻamau a pau i ka'āina. ʻO ka New York Magazine a me Texas Monthly e pili ana i kekahi wahi kiko honua.
He aha nā mea lawaiʻa e pono ai eʻike
Hiki i nā mea pāʻani ke makemake e kākau no ka mea kūʻai mea kūʻai hiki ke hoʻomaopopo i nāʻano o nā mea (mai nā hiʻohiʻona i ka liʻiliʻi liʻiliʻi) e nānā ana ka mea hoʻoponopono ma ke kūʻaiʻana i kahi kope kope a iʻole e hoʻomaopopo i kahi hopena i kēia lā. Loaʻa i nā'onalapa he niche kūikawā (me nā wikiomi e hōʻoia ai) i ka wā e hoʻonoho ai i ka mea hoʻoponopono e loaʻa ai kahiʻoihana aiʻole e hiki iā lākou ke lilo i "generalists" me ka hiki ke kākau e pili ana i nāʻano kumuhana. Eia kekahi laʻana, he mea kākau kūʻokoʻa me kahi kūlana niche,ʻo ia ka mea nāna i uhi nui i ka honua o nā'olikū a he mea kūpono loa ia e helu i kahi kaha kākau no ka magazine Magazine. Inā heʻano kūikawā ka mea kākau limahana i nā kaʻa, pono lākou e kākoʻo i nā Mechanics Ma muli o ka hana.
No nā mea haʻahaʻa wale nō e hoʻomaka ana e hoʻomaka
Inā makemakeʻoe e hoʻomaka e kākau no ka māka kūʻai kanaka e pono eʻike muaʻoe i nāʻike āu e kālepa ai i kekahi kumuhana. Loaʻa iāʻoe kahi kūlana i keʻano? Ua lanakila aneiʻoe ma kaʻoihana politika ma ke kulanui? Loaʻa iāʻoe kekahi mau hōʻailona o kāu hana,ʻoiai inā no ka nūpepa ia? Ināʻaʻohe āuʻike a iʻole hana mua, e ho'āʻo e loaʻa kahi hana ma nā'ōkuhi (ʻo keʻano, kākau muaʻoe a laila koho ka hoʻoponopono i ka mea pono e hoʻolahaʻia).
ʻAʻole paha eʻoluʻolu ka hana maikaʻiʻole akā ponoʻoe e hoʻomaka i kekahi wahi'ē aʻe.