Pehea i hana aiʻo Ray Kroc ma kaʻUhane a me ka Hoʻokele Kūleʻa i ka Branded McDonald
ʻO ka hanahanaʻo Ray Krocʻaʻole i hoʻomaka i ka laina haleʻaina o McDonald. Akā, me ka hihiʻole o Ray Kroc , hikiʻole i ka lālani o ka meaʻai wikiwiki oʻAmelika ke lilo i hōʻailona honua nui i kēia lā. Ua hoʻokumuʻia ke kaulahao e nā kaikunane McDonald, Richard a me Maurice, i ka makahiki 1940.
He kūpono wale nō kaʻikeʻana o nā kumuhana o ka mea nāna i hoʻokumu i kekahi hui i loko o nā hoʻonaʻauao o ka hui a me kāna kūkala pilikino.
Akā, i ka mea o McDonald, akā,ʻaʻole iʻoi loa ka maopopo o ke kohoʻana no McDonald i kahi kaulaʻai wikiwiki wikiwiki hou i ka wā i hāʻule aiʻo Ray Kroc ma laila, a ua kūʻaiʻia i 1961.
Ua kūkulu muaʻia ke kahua o ka misionari a McDonald e nā kaikuaʻanaʻelua o McDonald a i hoʻopaʻa hopeʻia ma lalo o ke alakaʻiʻana o Ray Kroc. I ka nānāʻana i ke kūʻana o Kroc, a me ka moʻolelo kahiko o McDonald, he maʻalahi keʻike i ka hopena o ke ola o Ray Kroc, a pehea i lilo aiʻo ia i mea noʻonoʻo i ka hopena o ka inoa o McDonald.
ʻO ka'ōlelo hoʻolahaʻo ka meaʻai ma Food McDonald
Ināʻaʻoleʻoe iʻike i kahi o ka pākeʻai meaʻai wikiwiki e pili ana iāʻoe, e manaʻoʻoe e pili ana i kaʻaina'ōlelo McDonald i kekahi meka meaʻai wikiwiki i ka US. Ma waho aʻe o ka'ōlelo kuhi, ua'āponoʻo McDonald i kahi o nā Valuʻehiku. kū hoʻokahi iā McDonald's a hoʻokumu i keʻano o nāʻike a nā mea kūʻai ma ka honua holoʻokoʻa iʻikeʻo McDonald ia.
Nā hopena o nā kumuhana ma ka Mission Missionary o McDonald's
Hānauʻia ma ka lā 5 oʻOkakopa 1902 i nā mākua o Czechoslovakia,ʻo Ray Kroc, ua ulu aʻe ma'Oak Park, Illinois. Ua heleʻo ia i nāʻOkaʻOka a me nā Kula kiʻekiʻeʻo Forest Forest. I ka pihaʻana o 15 makahiki, ua loheʻo Ray Kroc e pili ana i ke Kaua Honua Mua, a ma hope o kāna mau makahiki, ua hoʻomakaʻo ia e aʻo ma keʻano he kaʻa kaʻa kaʻa.
Ma mua o kaʻikeʻana o Kroc i ka hana maʻamau, ua pau ke kaua.
I loko o kona hoʻonaʻauaoʻana no ka pūʻali koa, ua huiʻo Kroc iā Walt Disney (ʻo ia hoʻi ka mea nāna i hoʻopaʻa i ka lā hānau iā ia i kāna hua'ōlelo holoʻokoʻa e komo i ka pūʻali), a ua lilo lāua he hoaaloha. He mea maʻalahi keʻike i nā manu o ka hulu manu i hui pū me kēia hoaalohaʻana mai ka wā he mau mea hana hou nā mea hana hou a me nā mea hanaʻike. ʻOiai ua laweʻo Disney i ke alanui iā ia i kaʻoihana hoʻokipa a hoʻokipa akuʻo Kroc iā ia i kaʻoihana hale kūʻai hale kūʻai, nā ala o nā hui i hoʻokumuʻia e nā mea hanaʻelua i hanaʻia e hiki hou i ka wā e hiki mai ana.
ʻO ke aʻoʻana o Kroc ma keʻano he mea hōʻailona kaʻa kaʻa kaua i kōkua iā ia i kāna hana ma hope o ke kaua. Ua ukuʻo ia ma waena o nā hana a me nāʻoihana. Ua hanaʻo ia ma keʻano piano, kahi Radio Radio, he kālepa kāpena pepa, he mea kūʻai puka kāpena kāpena puka, a ua kūʻaiʻo ia i ka hana ma ka haleʻaina no ka lumi a me ka papa. ʻO kāna hanaʻo ia ma keʻano he kālaihana makamaika milkshake ka mea e alakaʻi iā ia i kona hopena ma luna o kekahi o nā aupuni kapu nui loa ma ka honua nei.
Ua holo akuʻo Kroc ma nā kaʻahana Milipoli e kūʻai ai i nā lako Milk Mix i ka wā iʻikeʻo ia i nā hoahānau McDonald. ʻO Dick lāuaʻo Mack McDonald he wahi liʻiliʻi heʻeiwa mauʻoihana i loaʻa a he 21 mau haleʻai i hoʻolahaʻia .
Ma muli o ka hanaʻana i ka hana maʻamau a hoʻonohonoho ponoʻia no ke kukeʻana a me ka lawelaweʻana i ka meaʻai i loko o ka haleʻai palena palena, ua mahaloʻia nā hoahānau McDonald i ka hānauʻana i ka manaʻo "ʻai wikiwiki".
Ma muli o kānaʻaina a me kaʻike kūʻai, uaʻikeʻo Kroc i ke kukui a me ka mea kūpono i loko o ka haleʻaina haleʻai wikiwiki a nā kaikunāne o McDonald. Ua noʻonoʻoʻo ia e pili ana i nā kaikuaʻana o McDonald e holomua i ka pāʻina o ka haleʻaina. Akā, ua pauʻo Kroc i ka luna aupuni no nā hoahānau o McDonald.
ʻO ka hua'ōlelo mua loa a Kroc i kūʻai aku ai iā ia iho. ʻO McDonalds ka hale kūʻaiʻo Kroc i ka lā 15 oʻApelila, 1955, ma Des Plaines, IL. Kū'ēʻo Kroc no kēia wahi o McDonald i lilo i hale kūʻai kūʻai "kūpono", kahi e kōkua iā ia e kūʻai i nā palapalaʻaelike.
ʻO kaʻoiaʻiʻo, i ka makahiki 1960, he 50 mau wahi kālepa o McDonald.
Ua koi nā kaikunāne o McDonald e hoʻokūpaʻa nā mea kūikawā i nā kulekele kūpono a me ka hoʻopili pololeiʻana i ka pūnaewele e like me kā lākou i hana ai. Ua kū'ēʻo Kroc i kēia mau palena, no laila, i ka makahiki 1961, ua kūʻaiʻo ia i ka laina hale kūʻai mai McDonald mai McDonald e $ 2.7 miliona.
Ka Misionari a Ray Kroc e kūkulu i ka Makika o McDonald
ʻOiaiʻo Kroc i manaʻo he meaʻaeʻaʻole nā kaikunāne o McDonald me ko lākou mau mea kālā,ʻo ia nōʻo Kroc keʻano like. Ua hōʻoleʻo ia e kūʻai aku i kekahi kanaka ma mua o hoʻokahi wale nō wahi kūpono a koi aku i ka mālamaʻana i kēlā me kēia hale kīʻaina me ke kikowaena o McDonald. ʻOiaiʻaʻole he mau'ōlelo e wehewehe ia manawa,ʻaʻole waleʻo Kroc e kūkulu i kahiʻaina haleʻaina, ke kūkulu neiʻo ia i kekahi o nāʻano waiwai nui o ka honua.
I ka makahiki 1954, ma mua o ka hoʻomakaʻana o Kroc e wehe i kāna'ōlelo kālā McDonald, ua kāheaʻo ia i kāna pali koaʻo Walt Disney, e nīnau ana inā he manawa kūpono e hoʻokomo ai i kahi haleʻai o McDonald i loko o ka pāʻani papa "Disneyland" hou i weheʻoleʻia. Ua haʻiʻiaʻo Walt i hāʻawi i kaʻike i ka VP no ke kūkāʻana i nā kuʻikahi, akā ua koiʻo Krocʻaʻoleʻo ia i leka houʻia. Ua weheʻiaʻo Disneyland Park - me ka haleʻole o McDonald -ʻekolu mahina a meʻelua mau lā ma hope o ka hōʻai'ē o McDonald mua loa o Kroc.
Ua hanaʻo Disney a me Kroc iʻelua mau makika hilinaʻi Hawaiʻi, no laila, he mea kūlohelohe wale nō ka huiʻana o nā hui ma kekahi wahi. I ka makahiki 1980, ua hoʻomakaʻo McDonald e hoʻoulu i nā kiʻi'okena Disney me Disney i nā meaʻoliʻoli. I ka makahiki 1996, ua hoʻokomo nā huiʻelua i kaʻaelike he 10 mau makahiki a uaʻaeʻo McDonald e hāpai i nā kiʻiʻoniʻoni Disney me nā hoʻolaha maikaʻi a me ke kākoʻoʻo Walt Disney World. ʻO McDonald's ka papaʻaina mua i'āponoʻia e wehe i kāna mau haleʻai i hanaʻia ma kahiʻoihana Walt Disney World.
Ua hōʻikeʻia ma luna o ka papa o kēlāʻaelike hoʻolaha pākahi makahiki he 10 makahiki, uaʻoi aku i ka $ 1 biliona a McDonald i kūʻai ai i ka $ 100 miliona no Disney. Ua alakaʻiʻia lākou e ka hana kālepa o nā kānakaʻelua i ka holomua a me ka haʻaleleʻana i kahi hoʻoilina ma hope, e hōʻikeʻia ana i loko o kēlā me kēia'ōlelo kuhi a ka hui.