ʻO ke kope o ka palapala kope a me ke kumu i loaʻa ai ka mākaukau kiʻekiʻe ma ke kele pūnaewele
Hoʻomaopopo: Uaʻikeʻia nā'ōlelo hou aʻe e Brian T. Edmondson i ka nānāʻana.
He aha kope kope? ʻO ka wehewehe maʻalahi kēia:
ʻO ke kope kopeʻo ia ke akamai - a me kahi kahua hana - kahi e kākau ai nā kānaka i nā hoʻolālā kūʻai a me nāʻoihana kūʻai kūʻai'ē aʻe no nā huahana, nā lawelawe, nā kākoʻo kālā kālā, etc.
ʻO ia ka hana o ka kākauʻana i nā leka uila e ho'āla i nā kānaka e hana (kūʻai i kekahi mea, e nīnau e pili ana i kahi lawelawe, e lawe i kahi eBook manuahi, hāʻawi i kahi kumu, a pēlā aku).
I ka wā e pili ana i ka kūʻai aku a hoʻolaha i kāuʻoihana, copywriting ka mea akamai nui loa e pono ai ke aʻo i ka haku; ināʻoe e hana ana iāʻoe iho a iʻole e hoʻokuʻu aku i kahi kope kākau kope.
Uaʻikeʻoe i ka pākeke TV āu i nānā wale ai ma mua o ka haʻikala ahiahi? Ua kākau kahi kope i ka palapala no kēlāʻoihana kūʻai.
Pehea e pili ana i nā huapalapala āu i koho ai ma ka home a me ka māla hanā. ʻAe, na nā copywriters i kākau i kēlā.
A i kaʻike ma ka pūnaewele āu i kipa aku ai? Yup. Ua kākau paha kekahi aʻoi aku paha o nā copywriters i nā mea ma nāʻaoʻao a pau o kēlā pūnaewele.
ʻO kēia nā hiʻohiʻona o ka pāʻani, paʻi a me ke kope copyritriting, a me ka hoʻomaopopo - kopeʻoleʻana i ka palapala kākau inoa. ʻO ka paleʻana i nā hana a nā mea hana a me nā hana hakuhana he kuleana kope kope, heʻano likeʻole.
I kēia manawa, Eia ka pane hoʻopiʻi i "He aha ke kope?"
Ponoʻo Copywriting he akamai e pono ai i kēia lā.
Hoʻohanaʻia ia ma nā mano ma luna o nā mano o nā mea a me nā leka i hoʻounaʻia e hōʻea i nā poʻe i hōʻuluʻuluʻia, ma ke kekona, i kēlā me kēia lā. ʻO keʻano, aia kahiʻoihana kūʻai kope kūʻaiʻana i nā poʻe e hiki ke kākau no nāʻano papahana likeʻole.
ʻO ka mea maʻamau, ma mua o nā lā o ka Pūnaewele, pono ka copywriting e pili ana i kahi mau hanana likeʻole o nā mea kūʻai, e like me nā papa helu leka uila, nā leka uila, nā nūpepa a me nā hoʻolaha pūnaewele, nā pāhana TV a me nā leka uila, nā huapalapala, ka reps e halihali), a me nā pahu pahu.
I kēia lā, ua pahū ka honua o copywriting ma ka pūnaewele he mahele nui o 75 a 100 paha aʻoi aku paha nāʻanoʻoihana marketing a me nā manaʻo, e like me nā pūnaewele, kope o ka leka uila , nā mea pūnaewele, nā leka pāʻoihana kaiaulu, nā blogs, nā hoʻolaha pūnaewele, nā wikiō, webinar nā hōʻike, a pēlā aku nō.
E noʻonoʻo. ʻO kahi kūʻai kālepa no hoʻokahi hua hoʻokahi wale nō paha e pono ke koi i kēia mauʻano copywriting a me nā mea'ē aʻe he nui, e pili ana i keʻano o ka huahana:
- Palapala kūʻai huahana ma ka pūnaewele (e noʻonoʻo i nā huahana LL Bean a Amazon paha)
- Ke kākoʻo / pepa inoa o ka huahana (ʻio, ua kākau kekahi i nā hua'ōlelo ma ia pahu)
- Nā huahana huahana ma Google, nā hoʻolaha Facebook a me nā wahi'ē aʻe e pili ana i nā pūnaewele
- Huahana huahana ma nā puke pai
- Nā huapalapala e hāʻawiʻia ma kahi hōʻike pāʻoihana
- Hua'ōlelo Demo Huakaʻi (s)
- He pepa keʻokeʻo a iʻole hōʻike kūikawā no ka pilikia o nā huahana huahana
- Nā emails e hoʻonui ana i ka huahana
- ʻO nā haʻawina kūkā e wehewehe ana i ka loaʻaʻana o nā huahana i nā huahana
- Nā pepa kiko'ī hua'ōlelo a me nā pūnaewele pūnaewele e hoʻohana ai
- Nā papahana a me nā memo blog no ka huahana
- Nā hōʻike a me nā moʻolelo pilikino
- Nā leka kūʻai no ka leka uila a me / a i nā pūnaewele pūnaewele pūnaewele
Hiki iaʻu ke hele a ma mua, akā loaʻa iāʻoe ka manaʻo. ʻO nā hui hana huahana, kūʻai aku i nā lawelawe a iʻole ka ho'āla kālā e pono i ke kope kope pono e paio no nā mea kūʻai a me nā kālā.
No ka hapanui o nāʻoihana e hana ana i kā lākou kūʻai pono'īʻana, pono lākou e hana i kā lākou manaʻo pono'ī ma ka hoʻokomoʻana i nā hua'ōlelo i kekahi o nā'ōnaehana o ka pāʻani. I nā kumu he nui wale lākou e lawe wale mai i nā pāʻoihana'ē aʻe a lākou eʻike ai; i hanaʻia e nā poʻe hana like. ʻAʻole hiki ke hoʻokiʻekiʻe i nā hua'ōlelo āu e hoʻohana ai i ka loli nui ma waena o ka lanakila nui a me ka pōʻinoʻole; a aia he papahana hoʻonaʻauao piha i kūpaʻa i ka mana o copywriting.
No laila, he nīnau hou aku: He aha ka palapala kope maikaʻi?
Aha! Aia kekahi mahele nui ma waena o nā kope copyritting a me ke kope kope pono . ʻO ke kope kopeʻana o ka palapala kākau e hana maikaʻi loa ana i ka hoʻounaʻana i nā pane a me ka hoʻonuiʻana i nā kūʻaiʻana.
E nānā i nāʻelima o nā'āpana o ka copywriting maikaʻi, me ka hoʻohanaʻana i ka hua kiʻi cat no ka ho'ākākaʻana i ko mākou mau helu.
Ua kākauʻiaʻo ke kope o ka kākau kopeʻana i nā mea heluhelu kūikawā
Ināʻoe e hoʻolaha nei i kahi huahana e hāʻawi ana i ka wai hou i nā pōpoki a puni ka uaki, pono ka'ōlelo kope e kamaʻilio i nā mea nona nā mea koʻikoʻi. Ma ka hui hoʻokahi "akahi," e makemakeʻoe e wehewehe i ka hopena o ka waiwai i ka makemake o ka mea nona ka'īlio e hoʻolako i kahi wai hou.
ʻO kekahi o nā ala maikaʻi e hōʻoi ai i kāu mauʻoihana kūʻai kūʻaiʻana,ʻo ka haʻaleleʻana i ka ho'āʻo e kani i ka "super professional" a me ke kākauʻana i ke kolu-kanaka. ʻO ka mea mua e kākau ana i kahi leo'ōlelo e hana maikaʻi.
ʻO ke kope o ka puke kope e hāʻawi i kahi pono kūpono a iʻole ka'ōlelo hoʻolaha i kēlā poʻe
Loaʻa i nā Cat nā mano o nā koho huawai e noʻonoʻo ai, no laila e hoʻokaʻawale ka copywriting i kēia hua manu-wai mai nā mea'ē aʻe i loaʻa. He aha ka hopena maikaʻi loa (hiki ke maʻalahi, palekana, hauʻoli, a pēlā aku)?
He nui nā kānaka e nānā nei i kēia me kāu USP a iʻole nā'ōlelo kūʻai likeʻole. He aha kāu e hoʻokaʻawale ai i nā mea'ē aʻe a pau-me ka huahana a iʻole ka lawelaweʻana ma laila?
ʻO ke kope o ka kākau kope he mea hōʻoia ikaika eʻo ka huahana he mea lanakila
No ka hoʻomaopopoʻole i ka mālamaʻiaʻana o nā mea'ūpili i kāna mau'ōlelo hoʻohiki, pono e hāʻawi i ka hōʻoia pono e hōʻikeʻia nā huahana, e like me ka hōʻikeʻikeʻike, nā hopena hoʻowalewale e like me nāʻano iʻa cat-water, malia paha he kiʻi wikiō kūʻai e pili ana i ka maʻalahi o ka hoʻohanaʻana, a pēlā aku.
Ināʻoe e hoʻohana i nā hōʻike i kāu kālepa, e hoʻomaka e hana pēlā inā!
Nā Kuleana kope maikaʻi loa i ka poʻe hoʻolohe i ka Hoʻopiʻi a iʻole ka Mea Pōmaikaʻi "Kāheaʻia e hana:"
Inā e ho'āʻo anaʻoe i ka loaʻaʻana o nā mea mālama pua e nānā i kahiʻike o kēia meaʻenehana hoʻolaha wai, pono ka copywriting e kuhikuhi pono iā lākou me ka pihiʻana i ka hana , hiki iā: keomi i ka wikiō eʻike i keʻano o ka maʻalahi. Eia hou, pono ke kope kopeʻana i kahi mea kūikawā e makemake ai ka mea nāna e mālama i ka hana i kēia manawa: "Save $ 25 inā e kauohaʻoe ma ka lā XX / XX."
ʻO ka'ōlelo pono i nā kānaka i nā mea e pono ai lākou e hana a me ka mea e hana ai lākou i kēia manawaʻelua mau mea a kēlā me kēia mīkini kūʻai āu i haku ai.
ʻO ke kūpono, ua hōʻoiaʻia ke kākau kope maikaʻi a ua hoʻolālā i kahi manawa e hoʻomaikaʻi ai i nā hualoaʻa
Hiki i nā hoʻololi kope liʻiliʻi hiki ke hoʻonui i ka pane mai ka 10%, 20% ...ʻo ia he 150%, no laila e ho'āʻo ana e ho'āʻo i nā leka a me nā hāʻawi.
Ināʻaʻoleʻoe e nānā i nā mea a pau āu e hana nei, pehea lāʻoe eʻike ai i ka hana a me ka meaʻole? Pono houʻoe e ho'āʻo mau eʻike inā hiki iāʻoe ke hoʻomaikaʻi i nā hopena āu e loaʻa nei.
Loaʻa i nāʻike hou aʻe no ke kope kopeʻana i kēlā hana
Hiki iāʻoe ke nānā i nā haneli o nā kope copyriting free i ka pūnaewele o AWAI, e komo pū ana me nā'ōlelo kōkua mai kekahi o nā copywriters ma luna o kaʻoihana. He mea waiwai nui kēia inā makemakeʻoe eʻike i ka pehea e lilo ai i kope kope - kekahi o nā huakaʻi hana ulu wikiwiki i kēia lā no nā mea kākau e makemake i ka hana maikaʻiʻana ma ka hana freelance mai ka home aiʻole ma keʻano he lima kākau manawa lōʻihi no he hui.
No ka mea kākau:ʻO Pam Foster ka Luna Hoʻokele o Copywriting Training ma AWAI (American Artists & Artists, Inc.) , ka mea e kōkua nei i ka poʻe e kūkulu i nā mākau no ka loaʻaʻana o ka waiwai kālā, ke kuokoa a me ke kuokoa mai ka makahiki 1997. A ma keʻano he mea hoʻolaha nui o ka honua. -ponse reply copywriting, nā huakaʻi hele, nā kiʻi a me nā kiʻi kiʻi hoʻolālā i ka home-study programs, ua kōkuaʻo AWAI i nā tausani o nā poʻe e hana pēlā.
E nānā pū nō hoʻi : No ke aha e hanaʻole ai kāuʻoihana a me 3 mau hana e hoʻololi ai iā ia i kēia manawa