Pehea nā mea a pau e hana ai i ka lehulehu e kūkulu ai i kou kaha
Loaʻa iāʻoe nā kālekaʻoihana a me kāu pūnaewele e hoʻonui i kāuʻoihana - he hoʻomaka nui ia i ka hoʻolālāʻana i kāu lei! Ke hana neiʻoe i kaʻenehanaʻenehana a me ka hoʻohuiʻana me nā mea'ē aʻe - maikaʻi! Akā, mai nohoʻoe ma laila no ka mea,ʻaʻole ia ma ka hanaʻana i kahi laikini a waiho wale i ka inoa o kāuʻoihana ma kāu mauʻoihana kūʻaiʻoihana (e like me nā pūnaewele, ka pilikanaka) no ka hoʻokumuʻana i kāuʻoihana aʻoi aku ka nui - e alakaʻi iā ia ma ke kuhikuhi āu e makemake ai.
He aha keʻano o kēlā me kēiaʻano?
No ke aha e hopohopo nei no ke kūkuluʻana i "hae" ? ʻAʻole aneiʻo ia wale nō ke kālepa kūʻai kālepa i hoʻohanaʻia e nāʻoihana kūʻaiʻoihana e hoʻokiʻekiʻe iāʻoe ma kā lākou lawelawe? ʻAʻole wale kaʻu mea e hana ai,ʻo ia ka inoa inoa aʻo ia ka waina? No ke aha e makemake ai au i kōkua me ia?
ʻO ka mea mua,ʻaʻole pahaʻoe e nele i kahiʻoihana kālepaʻoihanaʻoihana e kūkulu ai i kou mana, nā pāʻoihana e hana i kā lākou mau mele pono'ī. ʻO ka lua, kūʻaiʻole ka laikini kūʻai i hoʻokahiʻano nui o kaʻoihana kūʻai, akā he hui pūʻo ia no ka meaʻo ka hua'ōlelo "mark" aia kekahi ma mua o hoʻokahi hua'ōlelo.
ʻO Marketing ka "hana aʻoihana paha no ka hoʻolahaʻana a me ke kūʻaiʻana i nā huahana a i nā lawelawe, e like me ka noiʻi kālepa a me ka hoʻolaha .... ʻO ka " mark " ua ho'ākākaʻiaʻo ia heʻano hana i hanaʻia e kahi hui ma lalo o kahi inoa. "(American Marketing Association).
Ke hoʻolako neiʻo Entrepreneur.com i kona manaʻo pono'ī no ke kūʻaiʻana i nā mea kūʻai:
ʻO kaʻoihana kūʻaiʻoihana i ka hoʻokumuʻana i kahi inoa, hōʻailona a iʻilikai paha e hōʻike a hoʻokaʻawale i kahi huahana mai nā huahana'ē aʻe. Loaʻa iāʻoe kekahiʻoihanaʻoihanaʻoihana i nāʻoihana nui o kaʻoihana hoʻokūkū hoʻokūkū.
Akā naʻe,ʻo ka "laikini" e hoʻopiliʻia ana he mau mea iʻoi aku ma mua o nā hōʻailona ākea.
Ua kākauʻo Heidi Cohen i kekahi meaʻono i kaulana i ka makahiki 2001 i kapaʻiaʻo "30'Ōlelo Kūkākūkā." E like me ka inoa o kāna mea i haʻi ai, ua hōʻuluʻuluʻo ia i 30 hua'ōlelo o "mark" mai nāʻano kūʻaiʻoihana e pono ai ka heluhelu wale nō ʻike i keʻano,ʻaʻole i waena o nā mea kūʻai kālepa, "marketing marketing"ʻaʻohe mea hopu-hoʻohālikelike a pau a me nā mea likeʻole i nā poʻe'ē aʻe.
Peheaʻoe e hana ai iāʻoe (A me ke kumu e pono ai e hoʻoholo i ka hoʻopaʻa inoaʻana)
Ke kūkuluʻana i kāu laikini e hōʻoia paha inā paha e wikiwiki anaʻoe no ia mea. Ke kūʻai akuʻoe i kahi huahana a iʻole lawelawe, e kūkuluʻia kahi hapa nui o kāuʻike leka ma muli o ka hopena o kāu mea hoʻohana a pehea lākou e wehewehe ai i kāu mauʻoihana kūʻai.
ʻElua mau hiʻohiʻona maikaʻi o nā pāʻoihana kūʻai makai maikaʻi:
Walmart - No ke kau kūʻaiʻana o ka makahiki 2014,ʻo Walmart kekahi papa hana ma ka pūnaewele no ka hana lole kahiko o ka lole no nā wāhine nui i kapaʻiaʻo "nā kāhiko kaikamahine momona." Hoʻokumuʻia ka huahana hopeʻole e Walmart. ka hui. (Google "People of Walmart" eʻike i keʻano o ka hewa o Walmart i ka mana o kona kūlana inoa.)
Malaʻilani Mala - I ka makahiki 2014 hoʻi, ma hope o ka paeʻana o Malaysian Air iʻelua mau moku i ka mahina hoʻokahi, ua hoʻolaha lākou i kahi noiʻi kūʻai makaikai e noi ana i nā poʻe i nā wahi koho e makemake lākou eʻike ma mua o ka makeʻana. Inā e ho'āʻo anaʻoe e hōʻoia i nā kānaka e hilinaʻi i kāuʻoihana airline a lele ma kāu mau kiʻi,ʻaʻoleʻoe makemake e noi aku i kāu mea kūʻai e hana i kahi papa kekeke.
Ma nā hihiaʻelua, ua hoʻomaka ka hoʻolālā kālepa i ke ahi, aʻo ka hanaʻiaʻana o kēia mau hui e ola i kona ola pono'ī.
ʻO kou makikaʻoi aku ka nui ma mua o kāu pūnaewele a me Jingle -ʻO kāu hoʻi ka helu
ʻO ka marketing makamae e pili ana i kaʻikeʻana o nā kānaka i kāuʻoihana a me kāu mau huahana -ʻaʻole wale i ka hōʻailona a me kaʻike inoa. ʻO nā mea a pau āu e hana nei (aiʻoleʻole) ma kaʻoihana e haʻi i kekahi mea e pili ana iāʻoe. Hiki iāʻoe ke hana i ka manaʻo maikaʻi i ka poʻe e hiki ai i kāu mele ke hoʻomanaʻo i nā mea likeʻole i ka logo a iʻole ka huawai a me ka loiloi. paulele.