E kākoʻo i ka wehewehe a me ka Green Marketing e hiki ai ke lilo i mea ikaika loa
ʻO ke kūʻaiʻana o Green marketing i ke kaʻina hana o ke kūʻai aku i nā huahana a me nā lawelawe e pili ana i nā pono o ka nohona. ʻO iaʻano huahana a lawelawe paha, hiki i ka hoʻolālā i ka pilina i loko o ia iho aiʻole i hanaʻia i kahi alahele pilina, e like me:
- Ke hanaʻia nei ma kahi hoʻomau paʻa
- ʻAʻole i loko o nā meaʻawaʻawa aiʻole nā mea e hoʻopauʻia ai nā ozone
- Hiki ke hoʻohana houʻia a / a laweʻia paha mai nā mea hana hou
- Ke hanaʻia nei mai nā mea hou hou (e like me kaʻohe, a me nā mea'ē aʻe)
- ʻAʻole hoʻohana i ka hōʻailona nui
- I hanaʻia e uku aʻaʻole hoʻi e "hōʻalo"
ʻO ka Green Marketing a me ka Hoʻolālā Ola
ʻO kaʻoihana kūʻai kalaula e hana pinepineʻia e nā hui i hoʻokumuʻia i ka hoʻomohala mauʻana a me nā kuleana o nā pilikanaka . Hoʻoikaika nā hui e hoʻolālā i nāʻoihana hoʻomau paʻa e like me kā lākouʻikeʻana i ka hanaʻana pēlā hiki ke hoʻonui i kā lākou huahana i nā mea kūʻai a hoʻemi i ka hoʻolālāʻana , e like me ka hōʻailona, ka halihaliʻana, ka hoʻohanaʻana i ka ike / wai, a pēlā aku. hiki i kahi kiʻekiʻe o ke kuleana pilikino ke hoʻonui i ka lokomaikaʻi o ka laikini i waena o ka poʻe e pili ana i ka pilina.
Nā Kānaka Hana a me nā Aliʻi Kāwanatanga Ua loaʻa iā Canada nāʻike e pili ana i nā kumumanaʻo a me nā kumuhana waiwai no nāʻoihana. Ua lilo ka hoʻonaʻauao kūikawā i mea waiwai i nā hui a me nā mea kūʻai.
E makemake ana nā mea makemake e uku hou aku no nā hua'ōmaʻa?
ʻO ka manaʻo nui o ka kūʻaiʻana i nā'ōmaʻomaʻo'ōmaʻomaʻo,ʻo ia ka mea e hiki ai i nā mea hoʻohana pono keʻike i ka huahana a lawelawe paha o ka lawelaweʻana i ka "'ōmaʻomaʻo" e like me ka pono. ʻO ka manaʻo kānaluaʻoleʻo ka mea makemake e hāʻawi i nā mea hou aku no nā hua'ōmaʻomaʻo ma mua o ka makemakeʻoleʻana i kahi huahanaʻano likeʻole.
Heʻoiaʻiʻo anei kēia?
ʻOiai,ʻo ia. ʻO ka makahiki 2014 Nielsen Global Survey e pili ana i ka kuleana o ka pilina kuleana poli i 30,000 mau mea kūʻai mai 60 mau makahiki no ka hoʻoholoʻana i nā'ikepilihelu no nā koho o ka poʻe kūʻai no ke kūʻaiʻana i nā mea kūʻai,
- 55% o ka poʻe kūʻai i makemake e uku hou no nā huahana a me nā lawelawe mai nā hui i hanaʻia i ka hopena maikaʻi a me ka hopena o ke kaiapuni (mai 45% i ka makahiki 2011)
- 52% i hanaʻia ma kahi o hoʻokahi kūʻai i loko o nā mahinaʻeono i hala iho nei ma mua o hoʻokahiʻoihana pili i kaʻoihana
- 52% mālama hua kiʻi no ka mālama pono i ka hopena
ʻO ka mea e mahalo ai,ʻo ka mea kūʻai ma ka'āinaʻo Asia-Pākīpika, Latin America, a me ka Middle East / Africa ka hōʻike i kahi kiʻekiʻe kiʻekiʻe (64%, 63%, 63%) e uku hou, akāʻo ka makemake i ka'Ākau oʻAmelika a meʻEulopa he lalo (42% a me 40%).
Ua nānā pono ka Nielsen i nāʻikepili kūʻai kūʻai kūʻai, a ma muli o kaʻike kūʻai,ʻikeʻia nā mana hao i hoʻolahaʻia i ka hōʻailona i 2% makahiki o ka hoʻonuiʻana i nā kūʻai mai ka makahiki 2011 a hiki i ka makahiki 2014, ke hoʻohālikelikeʻia me ka 1% no nā mea i kūʻaiʻole.
Ke kuhihewa nei i nā huahana a iʻole ka lawelawe ma keʻano Green Can Backfire
ʻOiai e ulu nui ana kaʻoihana'ōmaʻomaʻo e like me ka hoʻonuiʻana i ka nui o nā mea kūʻai e hoʻihoʻi mai i ko lākou mau mea i kaʻike'āina me kā lākou kālā, hiki ke pilikia.
Ke manaʻo nei ka lehulehu i ka manaʻo kānalua o nā noiʻai'ōmaʻomaʻo e hoʻomaka ana a hiki i nā hui ke hoʻopilikiaʻino i kā lākou mau makame a me kā lākou kūʻaiʻana ināʻikeʻia he kuleanaʻaeʻa a hōʻole paha i nā huahana a hana'ē aʻe o kahi hui. Hāʻawi i kahi huahana a lawelawe paha e like me ka'ōmaʻomaʻo ināʻaʻoleʻo ia i kapaʻia he'ōmaʻomaʻo.
Eia kekahi laʻana, i ka makahiki 2012, uaʻikeʻia kahi haʻawina CBC ma kahi kūʻaiʻo Sawn Antibacterial, kahi e hōʻike ana i kahi hōʻailona e hōʻike ana i nā pēpē pēpē a me nā pēpē a me ka'ōleloʻana "ua kōkuaʻo Dawn i ka mālama holoholona" i loko o Triclosan i hōʻikeʻia he meaʻawaʻawa i ka ola ola - Ua kāhea nā hui kaiaulu e hōʻoleʻia. ʻIke maopopo, ua hōʻoleʻo Proctor & Gamble, ka mea hana i nā waiwai Dawn, i ka noi noiʻi a Marketplace.
ʻO ka hoʻomakaʻana o Seaworld Orlando i kāna "Cup That Cares" i ka makahiki 2013, kahi'ē aʻe o ka'ōlohelohe o kaʻoihana'ōmaʻomaʻo i hele hewaʻole.
Ua kūʻaiʻia ke kīʻaha ma keʻano he mea maʻalahi ka pilina; i kēlā me kēia manawa i piha ai kekahi kanaka i ke kīʻaha ma kahi mīkini kūʻai ma ka papa, e hōʻike ana ka puʻupuʻu i hoʻopaʻaʻia i ka nui o ka CO2 i hoʻopakeleʻia e ia. ʻO ka mea pōʻino,ʻo ke kīʻaha he pākiki - e like me nā lako 40 he hiki ke kūʻaiʻia a kaʻawaleʻia e huki i ke kīʻaha i hoʻouluʻia e like me ka peni pīpī.
Nā Kūʻai o Green Marketing
- ʻO nā mea ulu lāʻau e hoʻolaha i nā hua lāʻau. Ua ulu nui ka'eneʻai meaʻai a ua paʻaʻia e like me nā mea kūʻai e hōʻike ana i ka makemake nui no nā meaʻaiʻole i hoʻopiliʻia i nā meaʻaʻohe noa o nā lāʻau lapaʻau.
- Nā meaʻai e hoʻolaha i nāʻai, nā huaʻai, nā iʻa, nā waina, a me nā meaʻai likeʻole. He mea maikaʻi i ka poʻe kūʻai keʻano o ka hana kaiāulu e like me ke kūkuluʻana i keʻano o ka paʻa pono a me ka makemake e hoʻolālā i ke kaiāulu.
- ʻO Toyota i kālepaʻana i ka lālā Prius. (The Prius outsells ma nā kaʻa kaʻa'ē aʻe a pau, no ka mea,ʻo konaʻano hilinaʻi likeʻole, e hōʻike ana i ka makemake o ka mea nona ka meaʻoi aku no ke kūlana.)
- ʻO Volkswagen / Mercedes-Benz 'kālepa o kona mau kaʻa e like me "diesel maʻemaʻe" "nā meaʻoluʻolu". E like me truthinadvertising.org i kuhikuhiʻia i loko o kona hōʻuluʻuluʻana o nā hui i'āhewaʻia no ka paleʻana ma ka Honua 2016, "ʻaʻohe mea maʻemaʻe e pili ana i nā'enela diesel e hoʻopuka i nā mea poke ma nā pae ma waho o ka palena kānāwai."
- Ke koi nei i nā mea i maʻalahiʻole i ko lākou nānāʻana. Ke ho'āʻo nei kekahi mau lālā e nānā i ka'ōmaʻomaʻo ma o ka hanaʻana i nā kuleana pilikino piliʻole. ʻO kekahi laʻana, hōʻikeʻikeʻo Worldwatch i kahi hiʻohiʻona o ka pale umaumaʻo Coopertone me kahi inoaʻo "ʻaʻole CFCs". ʻO ka liloʻana i kahi huahana huaʻole chlorofluorocarbon (hiki iāʻoe ke kōkua i ka mālamaʻana i ka papa o ka ozone), a hiki i kaʻikeʻana ua pāpāʻia ka hana CFC maʻAmelika Huipūʻia mai ka makahiki 1995.
ʻO kaʻoihana kūʻai Green e hiki ke lilo i kaʻoihana kālepaʻoihana ikaika loa inā ua hana pololei ia. Eʻike i nā Keʻenaʻekolu no ka Hoʻolālāʻana i ka Green Green .
Nā Hui e Hoʻomohala Keʻaina
ʻO PepsiCo kekahi o nā mea nui loa a me nā mea inu meaʻai ma ka honua ma mua o ka $ 65 biliona a me ka laina huahana e pili ana i nā lole like Quaker, Gatorade, Pepsi-Cola a me Frito-Lay. I loko o nā makahiki he hala i hala, ua liloʻo PepsiCo i alakaʻi i waena o nā hui o ka mālamaʻana i ka wai a me ka hoʻohanaʻana i ka ike. I ka makahiki 2012 ua loaʻaʻo PepsiCo ka makanaʻo Water Water a Stockholm no kaʻikeʻana i kāna hana e hōʻemi i ka hoʻohanaʻana i ka wai a me ka ikehu ma nāʻoihanaʻoihana a pau, mai nā lako hana i nā hale.
Hoʻomākaukau ponoʻo PepsiCo:
- Hana pū me nā mea mahiʻai e nānā i ka hoʻohanaʻana i ka wai a me ke kalapona kalapona a hoʻonui i nā hua
- ʻO nā hale kūʻai hou a me nā keʻenaʻoihana no ka hoʻonuiʻana i ka ikehuumahu - no ka 350 maʻai limahana o Casa Grande Frito Lay ma kahi oʻAmelika e hoʻopuka ai i ka hapalua o nā mea uila me ka ikaika o ka lā, hana houʻia ka wai i ka wai inu. ʻO kēia wahi kahi o nā papahana PepsiCo 20'ē aʻe i hōʻoiaʻia i ka papahana hoʻolālā LEED.
Kāna iʻikeʻia e like me: Marketing Marketing, Marketing Ecology, Eco-Marketing,'ōmaʻomaʻo'ōmaʻomaʻo.
Nā Hiʻona: Ua pahūʻia ke kālepa kālepa'ōmaʻomaʻo o Chad no kona hanaʻana i ka kuhihewa o ka hōʻailonaʻana i kāna huahana pili honua ma styrofoam.
E nānā hoʻi:
10 Ala e Green ai i kāu Pāʻoihana