Social, Shareable, Mobile Scores me Millennials
Hoʻokumu 'ia ka' oihana kūikawā i ka Case Foundation no ka hoʻomohala 'ana i kahi noiʻi kūikawā ma Millennials (20-30 makahiki). Ua hōʻoia maikaʻi lākou i ka hoʻokomoʻana o kēia hanauna a me ka piliʻana i nā kumu a me nāʻoihana piliʻole.
Ma muli o nā hopena o kēia pūʻulu kūikawā, ua hiki mai au meʻewalu mau ala e hiki ai i nā mea waiwaiʻole ke hoʻokomo i nā mea kōkua manawaleʻa a me nā manawaleʻa.
1. E hoʻomau i kāuʻike.
Pono e hoʻonui mauʻia kāu pūnaewele pūnaewele, nā pūnaewele media media a me nāʻike'ē aʻe me nāʻike hou.
No nā Millennials,ʻo kaʻenehana kahi o ka ola o ke ao. Ua ulu lākou ma ka hoʻohanaʻana i nā smartphones a me nā papa, a maʻa mau lākou i kahiʻano noho maʻamau i "ma" a me kahi e hiki ai keʻike maʻa mau.
ʻAʻole iʻaeʻia nā millennials no nā pūnaewele i halaʻole i hanaʻia e like me nā puke palapala . ʻO ka hoʻounaʻana i kahi kiʻi a iʻole ke wikiō i ka manawa kūpono me ka hoʻoukaʻana i kahi papahana,ʻo ia ke ala maikaʻi loa e noho pono ai a loaʻa ka manaʻo o nā mea e pili ana.
2. E hana i nā mea a pau i ka lemu.
Pono e hiki i kāu pūnaeweleʻike ke hiki i kahi malihini kipaʻole kahi a lākou e hele mai ai - ke kelepona pūnaewele, kahi papaʻae a me ka papapihi.
Uaʻikeʻoe i kahi loaʻaʻana o kahi pūnaeweleʻoihana iʻoi aku ma mua o 30% o kona kālepa mai nā polokalamu kelepona? Hoʻolālāʻia kaʻikepili pūnaewele pūnaewele e hiki ke hōʻoia i kaʻikepili o ka pūnaewele i ka hopena o 2015
A ke hele nei nā'ōlelo loea ma mua o ka hāʻawi waleʻana. Ua hōʻike nā mea nānā i ka makemake o nā kānaka ma mua o ka loaʻaʻana o nā mea e pili ana i nā kumuhana ākea me nā pūnaewele mai nā kōkua aloha i kākoʻoʻia.
3. E hoʻohana i ka pilina pilikino - a hana i kāu mea i maʻalahi i kaʻike.
Ua holo piha nā Millennials i kaʻene kelepona, me 90% o nā makahiki 18-29 e hoʻohana ana i nā pūnaewele pūnaewele.
ʻO ka meaʻoiaʻiʻo,ʻo nā mea kōkua a me nā manawaleʻa o nā makahiki a pau, uaʻike nui lākou i nā kumu ma o nā pūnaewele kaiaulu a me nā polokalamu kelepona.
Eia naʻe,ʻo ka hoʻopili waleʻana i kāu palapala hoʻolālā pepa a me kaʻokiʻana a me ka paʻiʻana iā Facebookʻaʻole i lawa. Ponoʻoe e hoʻouna i nāʻike e makemake nei nā kānaka e kaʻana like me kā lākou pūnaewele.
E like me ka mea hoʻohana nui o ka pāpili kaiaulu, 75% o nā Millennials like, kaʻana a'ōlelo paha ma nā pūnaewele media - hiki ke hoʻolaha i ka hua'ōlelo no kāu kumu i ko lākou mau hoaaloha,ʻohana, a me nā hoahana.
4. Mai hoʻopoina i ka leka uila.
Loaʻa i ka loaʻa he 65% o nā Millennials i loaʻa mai i ka leka uila mai hoʻokahi aʻoi aku kaʻoihana hōʻoiaʻole !
E hōʻoia i ka maʻalahi o kāu mau leka uila e heluhelu ma nā polokalamu kelepona, kahi e heluheluʻia ana ka hapalua o nāʻele i kēia mau lā.
ʻO kēia keʻano o nā kiʻi kiʻi he nui, pōkole blurbs me ka nui o nā loulou i kaʻike a me ka hoʻolālā o ke kaʻina hoʻokahi no ka heluhelu maʻalahi.
5. E hāʻawi i nā koho koho nui.
Ma muli o ko lākou kūlana aloha a me ke alohaʻole, 83% o nā Millennials i hāʻawi i kekahi makana kālā no kekahi kumu i ka makahiki 2012.
E hōʻoia i kāu palapala hāʻawi Donate Now e pili ana i nā ala likeʻole e hāʻawi - kāleka kāleka, nānā, online, pūnaewele - e hoʻonui i kēia kaʻina.
ʻO nā poʻe i piʻi aʻe i ka pūnaewele ma o nā'ōpili pūnaeweleʻaʻole lākou eʻae i ka lōʻihi no kaʻaoʻao lōʻihi i maʻalahi e hoʻohana.
Eia kekahi, 52% o nā Millennials e makemake nei i nā koho koho āpau -ʻo wai kāu hui i kēlā me kēia polokalamu hāʻawi kālā?
6. Heʻoiaʻiʻo.
ʻO nā Millennials he mea kūʻai maʻalahi loa, akā ma ka pūnaewele. ʻIke lākou i ka wā e kūʻaiʻia ana iā lākou a i ka manawa o kahi hui aʻaina paha e "cheesy".
Makemake lākou i kahi kūkā ma ke kālepa, kahi kamaʻilio lua. He hanauna kēia i ulu "keʻokiʻana i ke kaula," nāʻoihana kūʻai wikiwiki a haʻaleleʻole i nā puke paʻi me nā hoʻolaha kūkala.
Ponoʻoe e hoʻolilo i ka leka o kāu'apuka hua'ōlelo i ka māhele o ke kūkākūkā e loaʻa nei i nā Millennials. Ke kālepa'onihune pili i kaʻimi a me ka hoʻolahaʻana e hele ana i ke ala o ka dodo ... mahalo.
7. E hāʻawi i nā ala likeʻole e komo ai.
ʻAʻole e pili ana i ka komoʻana me nā nonprofits i ka hanaʻana ma kahi kāleʻaʻai a iʻole e hana i ka hāʻawi pūnaewele.
ʻO kaʻike hou aku e pili ana i ka lālā a me nā kāhikoʻana o nā Millennials no ka lawelawe o ke keʻena e hiki mai ana ma mua a iʻole ka hanaʻo ia kekahi ala nui loa no ka hoʻokomoʻana iā lākou a me ka hauʻoli e pili ana i ka hana hoʻolālā.
ʻO kahi helu aʻu iʻike ai he mea kupaianaha mai ka hōʻike mai:
No ka Millennials i nānāʻia, he 72% i makemake e komo i kahi huiʻoihana'ōpio'ōpio.
ʻO kahi hiʻohiʻona maikaʻi o ka hopena o nā ponoʻole e komo i kēia pōmaikaʻi,ʻo ia ka PūʻuluʻOi Hana ma ka Hui'Olepaʻo Symphony Boston. Hoʻokumu ka BSO i nā'ōpio'ōpio me nā hōʻailona kūikawā a me nā hanana'ē aʻe.
Pehea e hiki ai i kāu hui a hui kaiaulu pūnaewele paha i kēia mea no nā'ōpiopio'ōpio?
8.ʻO ka mea nui loa - E mālama i nā Millennials e like me kāu mau kōkua'ē aʻe a me nā limahana.
ʻOiai no ko lākou'ōpiopio,ʻaʻole ia he manaʻoʻaʻole makemake lākou e hoʻomaikaʻiʻia, mahalo a hoʻololi houʻia i ka hopena o kā lākou hana a me kā lākou makana.
ʻEono mau hapahā o nā Millennials e makemake nui loa i ka wā e hōʻike ai nā nonprofits i nā moʻolelo e pili ana i nā hanana holomua, a kōkua ka poʻe i ke kōkua. (Hiki i nā mea likeʻole i nā mea hāʻawi,ʻaʻole anei?)
'Eleʻaleʻole nā millennials i kā lākou hāʻawiʻana, aʻaʻole lākou i kaupalenaʻia i nā kumuhana kūloko. Hāʻawi lākou i ka honua holoʻokoʻa, i ka hoʻopilikia pilikia a me nā pilikia'ē aʻe iʻike lākou ma ka lono.
Ke kū nei kāu hoʻokūkū hoʻokūkū i kēia manawa me nā hui'ē aʻe. Peheaʻoe e kaʻawale ai?