ʻO Markmark Dos a me Don'ts
Pehea e hana ai i kahi inoa hana
1. E hōʻole i nā makamae hikiʻole ke hoʻopaʻa inoaʻia.
ʻAʻohe wahi e mālama ai i kahiʻoihana kūʻai e hikiʻole iāʻoe ke hoʻopaʻa inoa.
Ke hōʻo inoa nei i ka hōʻailona e pale iā ia mai ka poʻe hoʻokūkū, e hōʻoiaʻiʻo i kou kuleana kuleana i ka mark, a maʻalahi ka hoʻokō i kāu mau kuleana me nā kope kope. Hiki i nāʻano'ōlelo maʻalahi ke kākau inoa a pono e hōʻoleʻia, e like me ka mea i'ōleloʻia ma lalo nei.
2. E hōʻole i nā hua'ōlelo kūpono.
ʻO nā hua'ōlelo e wehewehe ana i keʻano a iʻole ka maikaʻi o nā waiwai a i nā lawelawe i kūʻaiʻia me ka hōʻailona,ʻaʻole iʻaeʻia e hoʻopaʻa inoaʻia. No laila,ʻaʻole hiki ke kākau inoaʻia ka mark "Bake Beer" no ka hoʻohanaʻana me nā inu malt no ka mea e wehewehe ana i ka huahana i kūʻaiʻia. Inā hoʻopaʻa inoaʻia, hiki ke pale i kekahi ma ka hoʻohanaʻana i nā hua'ōlelo "hau" a me ka "beer" e wehewehe i ko lākou inu malt.
3. Kakele i nā inoa inoa.
ʻAʻole hiki ke hoʻopaʻa inoaʻia nā inoa inoa e like me keʻano kūʻai. ʻO ka mark "Wilson Power Boats," e like me keʻano, he koho maikaʻiʻole no kahiʻoihana kūʻai no ka mea he inoa inoa o Wilson aʻo ke koena o ka mark uaʻikeʻia.
E hōʻalo i nā hōʻailona hōʻailona.
ʻAʻole hiki ke hoʻopaʻa inoaʻia kekahi inoa inoa inoa e like me ka inoa i kākau inoaʻia.
ʻAʻole hiki ke hoʻopaʻa inoaʻia ka mark "Sun-Screen" inā ua hoʻopaʻa inoaʻia ka inoa "Sun Screen" no kahiʻano likeʻole o ka huahana, e like paha. Keʻimi nei i ka US Database Trademarks Database a iʻole kaʻikepili Kuleana Kūlana Canadian. ʻO ka honua, hiki iāʻoe ke huli i ka Australian, United Kingdom, New Zealand, European Union (EU), a me nāʻike inoa kālepa Kepani.
5. E hōʻole i nā hua'ōlelo hua'ōlelo.
ʻO ka pahuhopu ka kohoʻana i kahiʻoihana pilikino e kūlana a me keʻano likeʻole, no laila e hōʻole i nā hua'ōlelo maʻamau. ʻO nā hiʻohiʻona o nā hua'ōlelo āpau e pili ana i ka "green, superior, Canadian, American, deluxe, gold, premium," a me nā mea'ē aʻe. Inā hoʻokomoʻoe i nā hua'ōlelo generic i kāu inoaʻoihana, e hōʻoiaʻiʻoʻoe e hui pū i loko o ka lehulehu,ʻaʻole e kū i mua.
6. E hōʻole i nā'ekekaʻekolu-'āpana (TLA) a me nā helu.
ʻO ka IBM, CTV, a me AT & T he mau meaʻoihana kūikawā no ka hāʻawiʻana o ko lākou mau mea i kaʻumi miliona miliona i ka hanaʻana i nā inoa kaulana. ʻO kahiʻoihana pilikino paha e hiki ke kaulana iāʻoe inā e hoʻoleiʻoe i ke kālā ma laila.
Akā, paʻakikī ka paʻakikī i ka hoʻomanaʻo,ʻoiaiʻo nā hua'ōlelo,ʻo ia hoʻi nā'ōlelo maʻalahi, hiki ke hoʻomanaʻo ponoʻia. No laila "ELS Software Solutions"ʻaʻole i mahaloʻia e like me "Volcanoic Silicon." Pēlā nō, e hōʻole i ka hoʻohanaʻana i nā helu ma ka inoa inoa inoa e like me ka mea e hoʻomanaʻoʻoleʻia. Heʻoiaʻiʻo nō hoʻi aia he helu kau palenaʻole o nāʻaeʻana e loaʻa ai, no laila, he kūpono maikaʻi loa ka mea e hihia ai kāu hua'ōleloʻekolu-letter me kekahi.
7. E hoʻohana i nā hua'ōlelo i hanaʻia.
ʻO nā hua'ōlelo i kākauʻia he mau hua'ōlelo ia iʻikeʻoleʻia ma kekahi'ōlelo, koe'ē aʻe ma kāu hōʻailona. ʻO Exampon, Kodak, Viagra, a me kekahi mau inoa inoa'ē aʻe i kaulana e like me Spandex, Exxon, Kodak, Viagra.
ʻO nā hua'ōlelo i kākauʻia he koho maikaʻi loa ia no ka hoʻohanaʻana i nā inoaʻoihanaʻoihana no ka meaʻaʻole lākou iʻikeʻia a he nui lākou. Hiki iāʻoe ke hana i kekahi hua'ōlelo i hanaʻia ma ka hoʻohuiʻana i nā hua'ōlelo'ē aʻe. Eia kekahi laʻana,ʻo Microsoft he hui pūʻia o "microcomputer" a me "software."
8. E ho'āʻo i nā inoa holoholona a lāʻau paha.
Hiki i nā mea kanu a me nā lāʻau kanu ke hoʻomanaʻoʻia a, inā hoʻohanaʻia ma keʻano kūpono, hiki ke hōʻike i kahi kiʻi maikaʻi keʻoleʻo ia he kūlana. ʻO Apple Apple, Tiger Direct, a me Ford Mustang i keʻano maikaʻi.
9. Eia ka hopena, e hōʻoia i ka laulā o ka hua'ōlelo mua ma kāu inoa.
Pono pinepine ia e hoʻohui i nā hua'ōlelo i kākauʻia i ka makaikai e hiki ai ke haʻi aku i ka mea i kūʻai a kūʻaiʻia paha ma ka huiʻana me ka mark. Inā pono e hoʻokomoʻia nā hua'ōlelo nui, a laila e hoʻomaopopo i ka hua'ōlelo mua a me ke kūlana kūikawā a hiki ke kūpono, heʻelua mea nui.
ʻO Elias Borges he loia hōʻailona a me ka laikini kūʻai a me kahi leka uila a me ka mea kākau inoa inoa me ke keʻena loea o Borges & Rolle LLP ma Toronto, Canada.