I nā makahiki i hala aku nei,ʻo ka mantraʻo ka pono o kēlā me kēiaʻoihana waiwai kūʻai i kahi pūnaewele. ʻO ka hapanui,ʻo ka hapanui o lākou he hoʻokahi i kēia lā. ʻO ka maikaʻi o kēia mau pūnaewele keʻano likeʻole, ma kaʻikeʻana o nā mea kūʻai a me ka hiki o ka pūnaewele e hoʻolālā i kaʻoihana. E heluhelu nui anaʻoe i nā manaʻo mai nā 'oihana waiwai e nānā i kā lākou mau pūnaewele i kahiʻino kūpono,ʻaʻole kahi kumu waiwai nui.
He nui nā luna e hoʻolimalima nui ana i nā pūnaewele media, e like me Facebook, Twitter, Google+, Instagram, a me Pinterest. He mea nui kēia, akā, he kūpono paha kēia mau hana i lawelaweʻia ma keʻanoʻeluaʻoihana kūʻaiʻoihana. Ma kahi o ka pūnaewele a me nā wahi pūnaewele e hana pū e hana i kaʻoihana.
Loaʻa iā lākou nā haʻawina kūpono i ke kākoʻo kālā
E hoʻomaka ma ka kamaʻilioʻana e pili ana i kāu pūnaewele, kahi e hiki ai iāʻoe ke hoʻokumu i nā kūlana kūpono e hana ai i kahi hana a me ke komisina e hiki mai ana. E lilo ka pūnaewele waiwai i mea hana hana kūlana lanakila i kaʻike inā:
- Hoʻolālā i nāʻenehana kūpono o ka waiwai i nā malihini kipa. ʻO ka lekaʻaʻole mākou i'ōlelo no ka waiwai i nā engines hulina. ʻO ia kahi ma muli o Google, nā huahana algorithms a me nā papahana'ōlelo a ua lilo i mea maikaʻi loa i ka hoʻomaopopoʻana i ka mea āu e kamaʻilio nei a me keʻano o ka hopena o nā poʻe malihini pūnaewele iā ia inā hiki lākou i kahi hulina. No laila, e hoʻokumu i nā mea pane e pane ana i nā nīnau e pili ana i ka waiwai, ka mākekekeka, a me ke kaʻina hana. ʻO kēia ka mea eʻimi nei kāu mau malihini i ka wā e hōʻea ai lākou, no laila eʻike pono aia aia ma laila a maikaʻi me nā pane i kā lākou mau nīnau.
- E hoʻolako i nā mea pono, akā e hoʻopaʻa i kekahi mau kiko'ī. Kūlana nā kānaka i ka nui o nāʻenehana kūponoʻole i pili i ka hulina e lawe iā lākou i kahi pūnaewele waiwai; pēlā e hāʻawi pololei ai. Eia naʻe, makemakeʻoe e hoʻokumu i kekahi "haʻawina", nāʻike eʻoi aʻe ma mua o nāʻenehana pūnaewele waiwai kahiko a hāʻawi i nāʻike a me nā hiʻohiʻona. Eia kekahi laʻana, aiaʻoe i kahiʻatikala e pili ana i kahi mea pili i ka mokuʻikua ma kāu pūnaewele, i ka mea e uhi ai,ʻaʻoleʻo ia. Hanaʻoe i kahi hōʻike kūikawā me kahi pūnana līlū pono maoli e hōʻike ai i ka mea e hiki ai i ka mea kūʻai a me ka mea kūʻai aku ke kali.
- E kau i nā hanana kūpono-e hana i nāʻaoʻao o ka pūnaewele. Ke hāʻawi neiʻoe i kēia hōʻike kālā a me nā loiloi kūikawā me nā puka pūnaewele a me nā kāhea-i-hana e hoʻouna kokeʻia lākou ma o ka leka uila. Ināʻoe e hana i kēia a hāʻawi i ke kaʻa i ka pae, e loaʻa iāʻoe nā alakaʻi maika mai kēia mau palapala hoʻouna.
Nā Pūnaewele Pūnaewele Marketing Extensions
Ua nānā mākou i nā pono o ka punaewele ma mua no ka meaʻo kēia kahi kahi e makemake aiʻoe e alakaʻi i nā kānaka mai kāu mau palapala pāʻoihana. ʻAʻole nā wahi pāʻoihana kahi no nā mea lōʻihi a iʻole nā hōʻike kiko'ī. ʻO Twitter ka hiʻohiʻo maikaʻi loa o ka hiʻohiʻona "poʻo" o ka pāʻoihana kaiapili. Loaʻa kou manawa a me ka helu o nā hua'ōlelo / hua'ōlelo e'ōlelo ai i kekahi mea, a ponoʻoe e'ōlelo maikaʻi.
E hoʻohana i Facebook, Twitter, Google+ a me nā wahi pāʻoihana'ē aʻe e like me nā paʻi pūnaewele pōkole. E hele i kekahi o nā pūnaewele pūnaewele pūnaewele pūnaewele e like me PRWeb.com, ereleases.com, pressrelease.com, a newswire.com aʻikeʻoe i kā lākou mau'ōlelo aʻo no kahi hoʻokuʻuʻana i ka paipai e hoʻokūkala i ke koʻikoʻi o ka inoa. ʻO ia ke poʻo o ka mea e hihia ai nā maka'āinana a hoʻowalewale iā lākou e heluhelu i ka hoʻokuʻuʻana. Pono e hopu i ko lākou waiwai, pane i kekahi nīnau a nīnau paha i kekahi nīnau e makemakeʻia e paneʻia.
ʻO kāu papahana i ka laweʻana i ka hoihoi ma nā kahua pūnaewele a i ka hoʻonohoʻana i ka poʻe heluhelu ma kahi kūpono no nā pane ma kāu pūnaewele, e kākau i nā pelekane a iʻole nā Tweets. Aia kahi pūnaewele e hiki ke kōkua iāʻoe me kēia, no ka mea ke nānā nei kēia pūnaewele i kāu mau inoa no ko lākou kūlana ma keʻano he kumu. ʻO ia ka paehana pūnaewele Advanced Marketing Institute pūnaewele, a ke'ōlelo nei kēia pae e pili ana i ka mea hanahana:
"E hoʻomaopopo ana kēia huahana waiwai i kāu poʻo kumu e hoʻoholo ai i ka heluʻana o ke Ana Hoʻolaha Hoʻolaha Hoʻolaha (EMV). Ma kāuʻikeʻana, hiki i kāu mau mea kūʻai i kaʻike hohonu a me keʻano no ka hana kopeʻana, aʻo kāu poʻokela he hapa nui loa o ke kope. hoʻohanaʻoe e hiki i nā kūlana. "
E ho'āʻo i nā paʻi hou o kāu poʻo i kēia mea hana no ka ho'āʻoʻana no ka helu he 30 ma kahi liʻiliʻi.
Inā hiki iāʻoe ke piʻi i 40 aʻoi paha,ʻoʻoe he pro! Ma mua o kēlā, e hāʻawiʻoe i ke kaʻa i kāu pūnaewele.