Nāʻike i nā mea kūʻai i nā mea kūʻai pūnaewele kiʻekiʻe e pono i nā mea pāʻoihana keʻike
ʻO nā hiʻohiʻona nui loa o nā kūʻai kūʻai pololei ,ʻo ia nōʻo Amway, Avon, Mary Kay, Nu Skin, a me Herbalife, ka mea i hele koke aku nei.
I ka makahiki 2003, ua kūʻai nuiʻia ka kūʻaiʻana o ke kūʻaiʻana i ke kūʻaiʻana i nā kūʻai kūʻaiʻana ma mua o $ 29 biliona, aiʻole paha kokoke i 1% o nā $ 3,397 piliona no ka hōʻai'ē kūʻai kūʻai 'Amelika (US Census Bureau).
ʻO kekahi hana pāʻoihana i hoʻokō i kēiaʻano o ka holomua, loaʻa paha nā haʻawina i hiki i nā poʻe hana pāʻoihana ke aʻo mai. Hoʻomaka mākou i kēiaʻohana o nāʻoihanaʻoihana e like me keʻano o ka māheleʻana i ukuʻia ai nā kānaka no nā kūʻai kūʻai i hanaʻia e nā poʻe i kiʻiʻia e lākou i loko o ka pūnaewele kikowaena. Hōʻikeʻia he 20% o nā poʻeʻAmelika i kēia manawa (6%) aiʻole 14 (14%) he mea kūʻai kūʻai pololei - i kapaʻiaʻo "ke kūʻaiʻana i kahi huahana mea lawelawe a iʻole lawelawe, kahi-kanaka, mai kahi wahi kūʻai paʻa . " I ka makahiki 2000, 55% o nā poʻe kūpuna oʻAmelika i hōʻike i ka loaʻa, i kekahi manawa, i kūʻaiʻia a me nā lawelawe mai kahi kūʻai kūʻai aku.
Aia kekahi helu nui o nā mea kūʻai kikowaena i nā hana maikaʻiʻole me kaʻoihana. ʻO ia ke kumu o ka 70% o nā kānaka a pau i lilo i mea kūʻai kūʻai kūʻaiʻole i kaʻoihana.
No nā papa o kēia kolamu,ʻaʻole mākou e komo i nā pilikia a me nā pilikia ma keʻano kūʻai kālepa. Nui nā pūnaewele pūnaewele ma ia kumuhana.
Hana mākou a pau. Loaʻa nā lā o ka "kanaka kanaka" -ʻo kāuʻoihana kāuʻoihana. ʻO kaʻoihana laulima e hoʻopuka pololei ana.
Akā, hoʻokahi o nā mea iʻoi aku kaʻoluʻolu o kaʻoihana, ka mea ākea i ke komoʻana, ke hana nei hoʻi i kekahi mau pōʻino nui loa. He nui ka poʻe i komo i loko me kaʻole o nā mākaukau kūpono e holo i kahiʻoihana maikaʻi .
Hoʻokumu nui mākou i nā haʻawina i aʻoʻia e nā kānaka pāʻoihana mai nā lawelaweʻoihana kālepaʻoihana. Ua nīnau koke mākou i kekahi o nāʻoihanaʻoihanaʻoihana o kaʻoihana a loaʻa iā mākou nā haʻawinaʻehiku e hiki ai i nāʻoihana kūʻai a me nāʻoihana kālepa ke hoʻohana aku iʻoi aku ka maikaʻi, no ka mea o kā lākouʻoihana:
ʻO kēlā me kēiaʻoihana heʻoihana pilina pili
Wahi a John Milton Fogg, ka mea hoʻoponopono o Networking Times, ka mea kākau o The Greatest Networker in the World, a me kekahi o nā kumu lanakila loa o ka kūʻai launa. ʻAʻole hiki iāʻoe ke kūʻai aku i kahi hua haʻahaʻa me kahiʻoihana kiʻekiʻe, akā ponoʻoe ma kahi liʻiliʻi i kahi pilina hana e kūʻai i kāu huahana. Heʻike pono kēia i ka kūʻaiʻana i nāʻenehanaʻokoʻa, heʻoihana i kūkuluʻia a puni ka kūʻaiʻana i ka'ōpū o ka'ōpū.
E noʻonoʻo e noʻonoʻo i kāu pūnaewele
ʻO Shaul Gabbay, ma kāna puke Social Capital i ka Creation of Financial Capital:ʻO ka Case of Marketing Marketing, hōʻikeʻiaʻo ka hui wikiwiki o nāʻoihana kālepa āna i aʻo ai,ʻo ia ka poʻe i komo mua i nā kapaʻeleʻele i nā mea'eneke. .
Ma nā'ōlelo'ē aʻe, nā kānaka kūʻai kūʻai maikaʻi e komo i kahi kūʻai mākaʻole, a laila hana e loaʻa kahi māhele kiʻekiʻe ma ka māhele. He maʻalahi kēia ma ka hana ināʻoi aku ka maʻalahi o kēlā makakū kālepaʻole; ʻike nā kānaka a pau i ka poʻe mea pāʻani a pau. No ke aha mai? Ma muli o ka'ōlelo o ka waha ma kēlāʻano pūnaewele e pālahalaha nui aʻe ka pili o ke kumukūʻai o kāu huahana a lawelawe paha. Heʻike maopopo loa kēia kulekele ma ka kūʻaiʻana i ke kālepa, kahiʻoihana kahi e hele ai nā "network networking." Eia naʻe, pili like ka manaʻo like me kaʻoihana.
E hana i kahi kaiāulu e pili ana i kāu huahana
ʻO kekahi o nā mea nui loa o kaʻoihana polokalamu waiwai,ʻaʻole e hana wale i nā papahana polokalamu he nui e pili ana i ko lākou uluʻana ma uka; nui nā mea kelepona i kā lākou kākoʻo kākoʻo i kā lākou mau mea kūʻai! I ka hoʻohanaʻana o nā polokalamu maikaʻi loa iāʻoe e kipa i kā lākou mau hālāwai kūkākūkā e kūkā i kāu pilikia ma ka hoʻohanaʻana i ke kānāwai!
polokalamu polokalamu, he alakaʻi maʻamau loa ia no Best e kākoʻo i kā lākou huahana. Hoʻolālāʻia nā huiʻoihana kālepaʻoihana e pili ana i ko lākou mau kaiaulu no ke kūʻai, kākoʻo, ke kauʻana, a me ka hoʻouluʻana.
E hoʻolālā i ka meaʻole
I ka makahiki 2002, he 79.9% o ka mea kūʻai kūʻai kūʻai kūʻokoʻa he wahine. 56% ka pauʻana o ka hoʻonaʻauao haʻawina o ke kulanui, kaʻenehana aʻoihana kālepa, a iʻole loaʻa kahi kula hoʻonaʻauao kiʻekiʻe. ʻO kēia ke kūʻai aku nei heʻano likeʻole ia me ka pūhui kūʻai oʻAmelika Hui PūʻIa, kahiʻoi aku ka nui o nā kāne a heʻoi aʻe kaʻoihana hoʻonaʻauao. Eia naʻe, ke nānā aku nei nā mea kūʻai kūʻai pololei e like me kā lākou mea kūʻai. Hiki i nā kānaka ke lilo i mau kūʻai kūʻai kūpono loa i ke kūʻaiʻana aku i ko lākou kaiāulu, no ka mea,ʻo ka moʻomeheu a me nā mea likeʻole e hoʻokumu i ke kahua e kūkulu paʻa i nā pilina ikaika.
Hana mua i kahi pilina
"Māhele nā mea kūʻai ma ka'Ilepona a me nā mea kūʻai kikowaena i kahi maʻi maʻamau, maʻi nui," wahi a Fogg. "Inā e noʻonoʻoʻoe i ka holoʻokoʻa a pau e like me ka pilina, lawe mākou i kahi i kā mākou pūnaewele pūnaewele, a laila e noi aku iā lākou e pili i ka pili pono. ʻO kekahi o nāʻano maʻalahi o ka kūʻaiʻana i ka'enekeʻoihana ke kūʻaiʻia e nā poʻe i ko lākou mau pilina pilikino e kūʻai aku i kahi huahana.
ʻOiai ua hoʻonāukiuki kēia leverage i kekahi poʻe,ʻo ka holomua o keʻano kūʻai kālepa kālepa e hōʻike ana he nui ka poʻe e hana i nā pilina multiplex:ʻO kā lākou mau hoaaloha lākou kā lākou mea kūʻai aku, a heʻano'ākau. Me ka momona, hiki iāʻoe ke hana i ka mea like.
ʻAʻole nā kānaka a pau he mea e nānā ai
Hoʻokahi hewa i hanaʻia e kekahi poʻe kālepa kikowaena, e like me nā mea kūʻai'ē aʻe a me nā mea kūʻai kūʻai, e noʻonoʻo ana i nā mea a pau i hālāwai lākou me he mea lā. Ma ka kūʻai kūʻai kālepa, uaʻikeʻia kēiaʻo "Three-Foot Rule",ʻo ia hoʻi,ʻo ka mea i loko oʻekolu kapuaʻi o ka mea e nānā aku nei. Akā,ʻaʻole e hana kēia mea i nā mea kūʻai ma waena. ʻO Max Steingart, ka mea nāna i hoʻokumu i ka papahana "Success Online" no nā mea kūʻai kikowaena,'ōleloʻo iaʻaʻole ia wale nō e pili ana i ka manawa e hana ai i kāu pitch, akā, inā e hana i kāu pitch. "Ke kūkulu wale neiʻoe i ka pilina me ka nui o nā kānaka." E'ōlelo anaʻo ia. "ʻAʻohe manawa kūpono, inā ua pololei ka manawa, eʻikeʻoe."
E hoʻohana i nā pūnaewele pūnaewele
ʻO kahiʻoihana kūʻai kālepaʻoihanaʻoihana maikaʻi loa no ka hoʻouluʻana i nā pūnaewele pūnaewele. Ke aʻo neiʻo Steingart i ka poʻe pehea e "hoʻolilo ai i ka honua i kahi māhana makamae," ma ka hoʻohanaʻana i nā pūnaewele pūnaewele. Hōʻikeʻo ia i kona manawa e hoʻouna aku ai i kahi mea e hoʻomaka ai e kamaʻilio e pili ana i ka hui pūʻana i kāna pūnaewele hoʻolaha, 50% o nā poʻe e pane aku ai e pane ana i ka haʻi.
E hoʻonui aʻoi aku kaʻoihana kūʻai a me nāʻoihana kūʻai kālepa i nāʻenehana pūnaewele e hoʻonui i kā lākou kūʻai.
He aha nā mea'ē aʻe e hiki ai i nāʻoihana kūikawā ke aʻo mai i nā hana maikaʻi loa o nā mea kūʻai kikowaena hōʻoia? Mahalo mākou i kāu mau manaʻo a me nā pane.
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ʻO David Teten lāuaʻo Scott Allen nā mea kākau o ka hōʻeuʻeu The Virtual Handshake: Ke weheʻana i nā puka a me nā hana hoʻopili Online, ka puke mua e kūkākūkā pehea e hoʻohanaʻia ai nā kaiaulu pūnaewele a me nā ponohana pūnaewele e pili aku me nā kānaka kūpono e kōkua iāʻoe e hoʻoulu i kāuʻoihana kāuʻoihana. No ka 'ike hou aku, e kipa iā TheVirtualHandshake.com.