ʻO kaʻoihana kūʻai kūʻai maʻamau (CDM) heʻelua mau manaʻoʻike kūʻai likeʻole:ʻO ka mea mua, ma ke kālepaʻupena,ʻo ka "kūʻai kūleʻa mea kūʻai" heʻano hoʻopunipuniʻo ia ka mea kūʻai aku i nā huahana a me nā lawelawe "nā mea kūʻai" ma kahi o "nā mea hoʻolaha."
No laila, no ka pololeiʻana i kaʻoihana kūʻai a nā mea kūʻai, e kapaʻia he "mea kūʻai" pono ka mea hoʻolaha e kūʻai i ka huahana no ko lākou hoʻohana pono'ī.
ʻO ka lua,ʻo ke kau hua'ōlelo kūʻai maʻamau o nā mea kūʻai e hiki ke hoʻohālike i ka hana maʻamau i ka hui o nā mea hoʻohana e like me nā mea hale, nā lālā hoʻomaha, a me nā hui'ē aʻe paha e kū nei i kahi lāhui (marketing). Ma lalo iho nei kaʻike hou aku e pili ana i kēiaʻano kelepaʻana (ʻaʻole i manaʻoʻia e noʻonoʻo i ka kūʻaiʻenehana ma muli o ka kūʻai kūʻai kūʻai.)
Kāna iʻikeʻia e like me: Kaʻoihana kālepa, Consumer-Direct Marketing, CDM.
Ka Laʻana: I ka manawa i loaʻa ai iā Beverly kāna palapala hoʻoili waiwai, hoʻounaʻo ia i nā leka i nā helu a pau i heluʻia ma loko o kāna code zip. Ua manaʻolanaʻo ia e kūʻai aku i kahi papa inoa o ka leka kūʻaiʻana i ke kālepaʻana i nā mea kūʻai ma ka hale o kona home.
Nā Hōʻailona a me nā Billboards a me nā Bus Benches - Ma nā wahi a pau āu i kau ai i kou inoa ma mua o nā poʻe e hoʻohana pahaʻoe i kekahiʻano o ke kūʻaiʻana i nā mea kūʻai.
Ua komo pūʻia nā kālepa kālepa.
Mail Mail -ʻO kēia ka mea i manaʻo nuiʻia e ka poʻe i ka wā e haʻi aku aiʻoe i ka kūʻai pololeiʻana -ʻo kēlā mau leka i loaʻa i loko o ka pepa, i nā kī pū me nā kāmeʻaʻoihana'ē aʻe i loko o nā envelopes e hiki mai i kou puka puka, lima, aiʻole i kākiʻia i loko o kāu pahu pahu. nāʻano a pau o ke kūʻaiʻokoʻa pololei.
Kākau i nā mea'ilipili - Uaʻike pinepineʻoe i kēia mau mea ma kekahiʻano o nā keʻena kauka no nā lāʻau lapaʻau a me nā lawelawe a iʻole nā huahana i kūʻaiʻia e ke kauka (ʻo ia hoʻi, nā mea hoʻopiha a me nā mea maikaʻi). ʻO kēia mau mea e like me nā puke liʻiliʻi i hāʻawiʻia aiʻole i hāʻawiʻia no nā kānaka e hōʻiliʻili i kā lākou iho.
Kāu Pūnaewele a me nā Pūnaewele Pūnaewele -ʻAʻoleʻoe eʻike i kāu pūnaewele e like me keʻano o kaʻoihana kūʻai maʻamau akāʻo ia a pēlā kāu mau pūnaewele kaiaulu. Ke hele aku nā kānaka iāʻoe, aiaʻoe iā lākou ma ka "mua" iāʻoe a me ka manawa kūpono e kōkua ai iā lākou eʻike i kāuʻoihanaʻoi aku.
Nā Emails a me nā Hua'ōlelo - Mobile marketing ma kēia wahi aʻaʻole loa he kānalua kekahi o nā papahana kūʻaiʻoihana ikaika loa i kēia lā.
ʻO wai ka mea e pono ke kōkua i nā mea kūʻai waiwai?
He ala maikaʻi loa ka kūʻaiʻana i nā kūʻai'āina ma muli o kou olaʻana a me kāu hana i loko o kou kaiāulu a hiki paha iāʻoe ke noʻonoʻo i nā wahi kahi hiki iāʻoe (aiʻole) e hoʻokau i kāu mau hana marketing, a me nā wahi i hoʻoneleʻia o kāu kālā hoʻolaha.
I ka lawelaweʻana i kahiʻoihana kūloko o kou wahi e noho nei, e loaʻa paha iāʻoe ka pono o ka hoʻohanaʻana i kahi mea paʻi pūnaewele a kūʻai mea kūʻai paha i mea e hiki ai iāʻoe ke komo i kāu mau mea kūʻai a me ka mālamaʻana i kāu huahana hope loa.
Hiki ke hoʻounaʻia i nā leka uila a me nā hoaaloha ma ka leka uila, akā hiki ke hoʻokomoʻia ma nā'ōhua kaʻa o nā kaʻa, hāʻawiʻia i nā kānaka, aiʻole i hoʻopaʻaʻia i nā papa papa. ʻO ka hana maʻalahiʻole no ka waihoʻana i kāu kālekaʻoihana me kekahi kanaka, heʻano o ke kālepa pololei.
Ma nā'ōlelo'ē aʻe, hiki i nā mea hana pāʻoihana ke kōkua mai i nāʻano kūʻai kūpono. Ma kona maʻemaʻe, e hele a puni e haʻi ana i kāu poʻe e pili ana i kāuʻoihana heʻano like o ke kūʻai pololei.
Ponoʻoe e hoʻomanaʻo i ka manawa e pani anaʻoe i kāuʻoihana i nā mea'ē aʻe i kahi kūpono a i ke alo a kamaʻilio pono paha me lākou, loaʻa iāʻoe ka manawa kūpono loa a me kā lākou hana maʻamau i kāu kūʻai pono'ī kūʻaiʻole me ka ukuʻoleʻana iāʻoe i hoʻokahi keneta.
Nā'Ōlelo Pākuʻi:
- Kuhi Makahiki
- Māla Pūnaewele
- Nui Kūkākūkā Multi-Level
- Kaupili Pyramid
- Ponzi Kauoha
- Ka Hoʻokuʻuʻana i nā Māhele Kūʻai
- Email Marketing