Ma mua o McDonald's, he kaua mau no ke kūlana o kahi wahiʻelua -ʻo kekahi manawa ma keʻano maoli, i kekahi manawa wale nō - ma waena o Burger King a me Wendy.
I loko o nā makahiki,ʻo ko lākou kūlana pili i keʻano kaulana, kūpono, a me nāʻano likeʻole'ē aʻe uaʻano likeʻoleʻia. ʻOiai he nui nā wahi o ka Burger King ma mua o Wendy,ʻo ko lākou kiʻekiʻe i ka maka o ka lehulehu he manawaʻoi aku kaʻoihana paʻakikī, aʻo nāʻaoʻaoʻelua i nā manawa likeʻole e hiki ke'ōlelo i ka "# 2 wahi i makemake".
ʻO ka meaʻekolu
Ma waena o ka "Big Three,"ʻaʻole i loaʻa ka nui loa o nā mea i hāʻawiʻia ma ka papa inoa.ʻOiaiʻaʻoleʻo McDonald a me Burger King,ʻaʻoleʻo Wendy i "sahuka" hōʻailona e like me Big Mac a me ka Whopper. ke koho mua nei i kahiʻoihanaʻoi aku o ka hulina moa ma mua o kona mau mea nui e hakakā ai, akā ua hoʻohālikelikeʻia kēlā i kēia manawa.ʻO ka hilinaʻi nui loaʻo Wendy's ma nāʻaoʻaoʻelua'ē aʻe o ka "Big Three" stool. nīnau iā Dave Thomas , ka mea nāna i hoʻokumu i Wendy, no ke aha lākou i hoʻohana ai i nā patties square, e pane maiʻo ia me ka'ōleloʻana, "ā," no ka mea,ʻaʻoleʻo Dave Thomas eʻokiʻoki i nā kihi "ma mua o ka wikiwikiʻana a me ka hāʻawiʻana i kāna minoʻaka kūʻai.
Ua kapa pahaʻo Dave Thomas i kāna hui ma hope o kāna kaikamahineʻo Melinda, akā,ʻo ka wendyʻo ia i like maoli me Dave. ʻO kāna mea iʻikeʻia he meaʻai kiʻekiʻe loa, i kauohaʻia e kauoha. Ua hoʻomakaʻo ia i kānaʻoihana ma keʻano he meaʻai i loko o kahi haleʻaina i lilo i ka inoaʻo Kentucky Fried Chicken. Ua neʻeʻo Dave i loko o KFC, e pili kokoke ana me Colonel Harland Sanders iā ia iho, ma mua o kona weheʻana i kāna hale kūʻai muaʻo Wendy i Nowemapa i ka makahiki 1969.
I kona manawa e hana pū ai me Colonel Sanders, ua hanaʻo Dave me ka naʻauʻole e kōkua i ka hōʻailonaʻana i ka hōʻailona, me ka maopopo eʻoi aku ka nui o ka hōʻoiaʻiʻo o kāu mea i kāuʻoihana. Manaʻoʻo Dave e kukuʻo KFC i kā lākou papahana i hiki ai i ka hui ke nānā aku i kahi pālima hōʻailona eʻike ana iā lākou no ka mea i kū'ē iā lākou. Ua koiʻo ia i ke aliʻi e hele mai i kahiʻoihanaʻoihana no ka mīkini, me ka manaʻoʻana ināʻike ka mea kūʻai a hiki iā ia ke pili aku iā ia, eʻoi aku paha ka pilinaʻana no ka mīkini. ʻO kēia nā haʻawina a Dave i lawe pū me ia i Wendy, aʻo ia nā kumu nui i kū ai ka laikini.
Ma ka makahiki 1980, he 2000 Wendy o ka'āina holoʻokoʻa, a ua hoʻomakaʻo Wendy e hoʻonui i ka honua ma ka weheʻana i kahi wahi ma Iapana. ʻEhā mau makahiki ma hope mai, "Ma heaʻo ka pipi?" I lilo ai ka lono i mea eʻike ai i ka'āina, a hoʻokomo iā Wendy ma ka palapala'āina ma kahiʻano a lākou i noʻonoʻo mua ai. I ka holoʻana o Wendy e ulu ma waena o ka home a ma waena o ka honua, ua hoʻomau ka ikaika o ka mākū o Dave i ka uluʻana o ka hui. Ma hope mai, hoʻohanaʻo Dave i kāna kālā a me kona kaulana e wehe i ka Dave Thomas Foundation for Adoption, āna i haku ai eʻimi i "mau hale noho lōʻihi a aloha no nā hānai hānai." Ma keʻano he keiki hānai iā ia, he kumu kēia e pili ana a ua alohaʻo Dave.
I ka makahiki 2002, ua halaʻo Dave ma hope o ka halaʻana o hoʻokahi makahiki he kaua o Carcinoid Cancer. Ua haʻaleleʻo ia i kahi moʻokūʻauhau kaulana o ka mahana, ke aloha, a me ka hana ikaika. Mai kona makeʻana, ua hoʻomauʻiaʻo Wendy i ka hanaʻana ma keʻano he hoʻokahi o nāʻoihana o ka mana koho, a ua noho mau i hoʻokahi hapakolu o ka "Big Three" of burgers. He kūponoʻo Dave Thomas. Ua hoʻolakoʻo ia i nā meaʻai maikaʻi loa i nā mea kahiko no ka poʻe kahiko, a ua hana.
Ko Wendy mauʻikeʻike kālā
Ke ikaika nui nei ka wendy o Wendy. No kēlā kumu, makemakeʻo Wendy i $ 500,000 ma nā wai waiwai me ka $ 1,000,000 ke kumukūʻai waiwai, a ke kū nei ka huina kālā a pau i waena o $ 2,000,000 a me $ 3,500,000,ʻO ia mau mea a pau ma kahi a kokoke paha i ka piko o kaʻoihana, a he mea kūpono no ka mana nui. ʻO ka uku kālā kūpono,ʻo Wendy kāna i'ōlelo aiʻo ia he "Kākoʻo kōkua kōkua," he $ 40,000, me kahi makahiki he 20 makahiki, 4% Royalty Fee, a me 3.5% Ad Fund Fund.
- Ke hoʻokele mua: $ 2,000,000 i $ 3,5000,000
- ʻO ke koi kālā ma ka Liquid: $ 500,000
- Ka Pono Pono Net: $ 1,000,000
- Kāleka Franchise: $ 40,000
- Nā Kiʻi Kuhi: 4%
- Uku kālā kālā: 3.5%