Hiki iā'Abercrombie a me Fitch Shake Kū nei i kēia lā kiʻi i hanaʻia e ka Luna Nui Jeffries?
Ma lalo o ke alakaʻiʻana o ke alakaʻiʻo Mike Jeffries, ka misionari o Abercrombie & Fitch, ka'ōlelo kūkākūkā e pili ana i Abercrombie & Fitch , a me nā hoʻoholo alakaʻi o Abercrombie & Fitch e kūkulu ana i ka waiwai o ka Abercrombie & Fitch. ʻO nā huahana, ka mea kūʻai aku, a me kaʻike o ka paʻahana ma nā hale kūʻai o Abercrombie & Fitch i nā mea a puni e pili ana i "ka laikini" a me ka waiwai nui i hoʻolakoʻia e Jeffries.
ʻOiaiʻo Jeffries i kākoʻo mau i ka manaʻo e hiki ke hāʻawi aku i nā mea waiwai nui loa i kēlā me kēia mau mea'ē aʻe iʻikeʻoleʻiaʻo kaʻokoʻa ma waena o nā kiʻi kiʻi kiʻi , kahi iʻikeʻia ai kaʻoihana kālepaʻoihana o ka hui , , i loaʻa i loko o nā huahana waiwai nui a me nāʻike o nā mea kūʻai.
Nā kiʻi a me kaʻoiaʻiʻo
No ke kiʻiʻana i kēlā kiʻiʻilima a me keʻano o ka noʻonoʻo pono ma waho o ka manaʻo a me ka hana, hoʻomanaʻo wau i kahi kūkākūkā aʻu i loko o ka hale kūʻai kope ma Toowoomba, Australia ma hope loa o ka hanaʻana a Mike Jeffries i ka hōʻailona kūʻai kū'ē iā'Abercrombie & Fitch kekahi mau manaʻo e pili ana i nā'ōpiopio nui iʻikeʻia he hōʻino i ka maikaʻi loa a me ka hōʻehaʻole i ka hoʻokaeʻana ma ka meaʻoi loa.
Ua mālamaʻia kēia kūkā ma kahi keke kope me kahi pūʻulu miliona mai Germany, Netherlands, Australia, a me ka US i hanaʻia e nā mea hana hale hana e like me kahi hui kūkā maikaʻi loa no'Abercrombie & Fitch.
He kanaka kaulana au i ka manawa i hoʻomaka ai ua mau makahiki nei, me ka wikiwiki a me keʻano o ke kino e hoʻomaka nei e kamaʻilio me Mike Jeffries. ʻO nā kāne a me nā wāhine mai nā'āina likeʻoleʻehā, ua lohe lākou i kā Jeffries 'elitist e hōʻino nei no ka XLers eʻae nei e hele a kūʻai aku i waena o kākou, a he'ōlelo kā lākou a pau,ʻaʻohe o lākou e hoʻolahaʻana a kākoʻo paha iā Mike Jeffries .
Mamua o ka pau ana o Mike i ka hoomaewaewa, Elsa, a Hollister-wearing German, i olelo mai, "Ua loaa iaʻu keia t-shirt i ka $ 5 i koʻu wa i Niu Ioka, aole au e kuai i ka hale Hollister ma Germany. " I ka wā i nīnau aku ai au no ke kumu i'ōleloʻole aiʻo ia, "No ka nānāʻana iā ia! Ua like ia me ka holoiʻana i hoʻokahi mau manawa aʻaʻole wau iʻaʻahu nui. t-shirt. "
ʻO nā'ōlelo hoʻopiʻi a pau i pāʻaniʻia ma ka papaʻaina ma hope o ia - aʻo kekahi o lākou he mea hoʻonāukiuki loa-ʻo Elsa kāna'ōlelo eʻoi loa aku ka pilikia iā Mike Jeffries. ʻAʻole ka'āpana e pili ana i nā lole i maikaʻiʻole ka maikaʻi, akāʻo ka hapa e pili ana i ka $ 5 bin. ʻAʻole ia he mea huna na Mike Jeffries i hoʻowahāwahā i ka uku uku. A inā paha he mea like paha me kahi $ 5 bin ma kahi hale kūʻai o New York Hollister aʻaʻoleʻole,ʻo kaʻoiaʻiʻo he $ 5 ke kumukūʻai e pili ana me kahi lole Hollister -ʻoiai ma kahi kamaʻilio maʻamau maʻamau -ʻoi paha ia e hana ai. Hoʻokuʻuʻo Jeffies i kānaʻaina awakea-keʻokeʻo i hoʻohanaʻia i kaʻili.
A i koʻu manaʻo, e hōʻike ana i keʻano o ka maopopoʻole o nā manaʻo o Jeffies e pili ana i kaʻokoʻa ma waena o nā kiʻi kiʻi a me ka pahu makamei.
No ka nui o nā keikikāne keʻokeʻo, a me nā hiʻohiʻona o nā'ōpiopio i hoʻohanaʻia e sexualize i kaʻike kūʻai a hoʻolako i ka kiʻi kiʻi'Abercrombie & Fitch, uaʻike maoliʻia ka papahana o Abercrombie & Fitch i ka pilina ma waena o ka mea kūʻai a me ka huahana.
Hoʻokaʻawale i waena o ka kiʻi a me ka maikaʻi
ʻOiaiʻo Jeffries kahi i hilinaʻi nuiʻia i ka hanaʻana i kahi kiʻi kūmole e'āpono ana i nā kumukūʻai kiʻekiʻe, ua poina iā ia e hoʻomaopopo i ka maikaʻi o ka kūʻaiʻana i kekahi o nā mea kūʻai i kūʻaiʻia. ʻAʻole naʻe iʻike nā mea kūʻai. ʻAʻole lākou i noʻonoʻo he meaʻoluʻolu ia, no ka mea o ka'ōlelo hou a Abercrombie & Fitch hou i haʻi aku iā lākou e noʻonoʻo.
Nā kiʻi hou aʻe
ʻAʻoleʻikeʻiaʻo Jeffries i kahi hui no 22 mau makahiki,ʻoiai e holo anaʻo ia i kahi kono kono-wale wale nō ka paku.
ʻOiai ua hoʻokomoʻo ia iā ia ma kahi kūpono kūʻai kūʻai ma ka manawa kūpono i kaʻikeʻana i nā manawa nineties hōʻole,ʻaʻole iʻikeʻo Jeffries i ulu a weheʻia ka pīpī. ʻO nā lekaʻana i hoʻounaʻia i nā poʻe Abercrombie hou pili i ka honua i nā makahiki ma hope o ka hōʻoleʻiaʻana o ka Hoʻolālā Nui no ka meaʻaʻohe "he" no ka hoʻohanaʻana i nā manaʻoʻae a me ka hoʻonele.
Hiki paha iā Jeffies ke pane i kēlā mau hua'ōlelo i ka heleʻole. Ma muli o ka loaʻaʻana o nā kālā a'Abercrombie & Fitch, nā kūʻai hale kūʻai hoʻokahi, a me ka hoʻopiʻi kūʻai kālā ma hope o kona nohoʻana ma keʻano he Manawaena aʻikeʻia e hōʻike ana i ka nui o nā poʻe iʻaelike me ka manaʻo o Jeffies e pili ana i ka honua e hoʻomau ana e hoʻomau i ka liʻiliʻi o ka makahiki .
Ua hoʻomaka muaʻo Jeffries e lilo i ka "makamae" o ka Abercrombie & Fitch i ka US ma hope o kona kū'ēʻana i kāna kumu kūʻai mai ka hōʻoleʻana e hoʻololi i nā kumukūʻai ma ka paneʻana i ke kaʻina. ʻAʻole i noʻonoʻo nā Loyal Abercrombie & Fitch i ka mea maʻalea. A me nā pānaʻi hoʻolālā lanakila e hoʻohanaʻia e nā poʻe hoʻokūkū Abercrombie & Fitch e like meʻAmelika Eagle, The Buckle, a me H & M ma loko o ka Great Recession, hōʻike maiʻo ka hoʻonāukiukiʻole o Jeffries iʻoi aku kona huhū ma mua o ke kumukūʻai kūʻai maikaʻi.
Ma hope o ka alakaʻiʻana i ka hui i kahi paʻi pali'āpana, ua ho'āʻoʻo Jeffies i meaʻole eʻike i kahi hou ma ka honua kahi e hiki ai i nā hale kūʻaiʻo Abercrombie & Fitch, Hollister, aʻo Gilly Hicks ke loaʻa hou i ka hauʻoli. ʻAʻoleʻoluʻoluʻo ia.
I ka papa kuhikuhi o ka Manawa o ka Manawa, ua kūpono ka hōʻailonaʻana i $ 7 miliona ma ka mahina o nā hale kūʻaiʻoihana ma Hong Kong. Akā i loko o nā puke'ē aʻe - e like me nā puke waihona puke-ʻo ia he mea hoʻoholo kiʻekiʻe a alakaʻiʻole i alakaʻiʻia i kahi ho'āʻo'ē aʻe e hana i kiʻi no ka Abercrombie & Fitch mele e hikiʻole ke kākoʻo. Me Jeffries ma ka papa helm,ʻo ka hoʻonuiʻiaʻana o nāʻaukāʻaupuniʻo Abercrombie & Fitch.
I nā makahiki i hala hopeʻole, ua manaʻoʻo Jeffries e kali ana i ka ākea a me kaʻikeʻole i ka holomuaʻana,ʻaʻole i loaʻa. Ua manaʻoʻo ia e kali mau loa no Abercrombie a me Fitch no ka loaʻa houʻana o konaʻano "mālie" i hiki ai iā ia ke mālama i kona kūlana pono'ī. Akā, ua halaʻo Jeffries i nā makahiki heʻumikumamāhiku a inā lōʻihi kona kakali lōʻihi, hiki paha i kona alakaʻi alakaʻi o ka poʻe keen-clique ke lilo i mea liʻiliʻi iki.
ʻO kaʻoiaʻiʻo o ka Mike Jeffries inoa, inā paha he mea kānalua kekahi i nā mea a Mike Jeffries i'ōlelo aiʻole i hana, i koʻu manaʻoʻaʻole lākou iʻike iā Mike Jeffries. ʻAʻoleʻo ia i hōʻole i kāna mau manaʻoʻiʻo. ʻAʻoleʻo ia i hōʻeuʻeu no kāna mau'ōlelo hoʻoholo hoʻoholo nui loa. A ma keʻano he alakaʻi kālepa no ka Abercrombie & Fitch i ka wā e hiki mai ana, i ka hope (aʻo ka'ōlelo "hope loa"),ʻaʻohe ona manaʻo.
Ua hoʻopauʻiaʻo Mike Jeffries 'ua kauʻia ka papahana hana ma ka lā 1 o Pepeluali, 2014. He mea kupaianaha ua hoʻololi houʻia no hoʻokahi makahiki ma hope o ia. ʻAʻoleʻo ia he mea kupanaha, ua hoʻomauʻo'Abercrombie & Fitch i ko lākou mau helehelena, a ua loheʻo Mike Jeffries i ka hoʻomahaʻana iā Dekemaba 2014 iʻole e hoʻopau i kāna hanaʻo'Abercrombie & Fitch i ka 22-makahiki.
Ka Lūlūʻana i ka papa inoaʻo nā mea nui loa
I ka wā i hoʻokuʻuʻia ai ka papa inoa hoʻolālā a me ka loiloi o nā mea nui loa i kūʻaiʻia, ua loaʻa kahi pahu kūʻai hoʻokahi iʻikeʻia ma kahi'ē-Abercrombie & Fitch. No ka nui o Mike Jeffries i hoʻokiʻekiʻe ai i ka mele Abercrombie & Fitch i kona manawa pono'ī i kona manawa e noho ana ma keʻano he Luna Nui, e like me ka Hale kelepaʻo Millward Brown,ʻaʻole i lawa ka waiwai waiwai o ka Abercrombie & Fitch i kahi no ka makahiki Ka helu inoa 100.
ʻO kaʻoiaʻiʻo o ka laikini Abercrombie & Fitch, no ka nui o nā makahiki, ua hoʻoholoʻia e lilo i mea waiwaiʻole ma mua o KFC, Target, IKEA, H & M, Starbucks, Home Depot, a me McDonald -ʻehiku mau kamaliʻi e manaʻo wau i hanaʻiaʻo Mike Jeffries ' pupule. ʻO kaʻoiaʻiʻo, inā mākou e nānā i ka hoʻohālikelikeʻana o nā Brands Loa Loa loa o ka Honua mai nā makahikiʻewalu i hala iho,ʻaʻole mākouʻike i ke kūʻana o ka Abercrombie & Fitch i nā wahi a pau.
ʻOiaʻiʻo,ʻoiaiʻo Mike CEOʻo Mike CEOʻaʻole i hewa loa e pili ana i kēlā me kēiaʻano o ka alakaʻiʻana o ke kaula kūʻaiʻo Abercrombie & Fitch. Eia kekahi lā, ua kūponoʻo ia i konaʻikeʻana heʻano lōʻihiʻole ke alanui ma waena o "ʻaʻole kaʻoihana waiwai loa" i "ka mea i inaina nui loaʻia ma ka mōʻaukala." Akā,ʻo ka mea iʻikeʻoleʻia e ia,ʻo ia ke hoʻokeleʻo'Abercrombie & Fitch i kēlā ala.
Loaʻa ka hōʻailona o ka poʻe
No laila i ka manawa i hoʻokuʻuʻia ai ka Index American Satisfaction Index i Fepeluali 2016 a ua loaʻaʻo'Abercrombie & Fitch i nā hōʻailona hōʻailona o ka hōʻailona ma ka moʻolelo o kēlā pūnaehana,ʻaʻole maopopo i ka nui o ka pilina kūlohelohe me nā mea kūʻai i kēia manawa i ka meaʻino pili ka pilina ma nā koho a me nā'ōlelo a Mike Jeffries.
Akā, uaʻoluʻolu loaʻo ka manaʻo o nā kānaka kūʻai ma kēia manawa no'Abercrombie & Fitchʻaʻole i hemo loa i ka hoʻoilina a Mike Jeffries. ʻO ka moʻolelo o ka'Akekike Abercrombie & Fitch he mea kālaiʻike i nā hale hana i hoʻokumuʻia e ka poʻe kahiko ma nāʻoihana a pau ... hiki ke loli ke kiʻi kiʻi i kekahi manawa, akā,ʻoi aku ka paʻakikī o kaʻoihana.