ʻO ia he wahi mālama hale, akā heʻike hou kekahi: Old.
Ua kapaʻia hoʻi he hale kūʻai, nā hale brick-mortar a me nā hale o kaʻoihana e like me Macy, nā hale kūʻai like Kroger, nā kāleka, a me nā mea kūʻai'ē aʻe he nui i kahi kino.
ʻO ka nui o nā hale puhi pōhaku a me nā moemoeka ua loaʻa kahi noho kino a me kaʻike pūnaewele i nā poʻe liʻiliʻi.
"Hōʻike Hōʻike" i nā Kūʻai e ho'āʻo i mua o ko lākou kūʻai
He nui nā mea kūʻai e huli ma kahi o ka wahi kūʻai o ka mea kūʻai aku e nānā i nā mea kūʻai, akā e kūʻai i kā lākou kūʻai ma ke kele pūnaewele, kahi hana i kapaʻiaʻo "showrooming." He nui nā mea kūʻai e makemake nui ana ma ka ho'āʻoʻana a iʻole hiki keʻike a hoʻopā aku i kekahi mea ma mua o ka kūʻaiʻana a mahalo aku i ka hiki ke kūʻai koke i kā lākou kūʻai.
Akā,ʻo ka hāʻawiʻana i nā uku no nā kūʻai kūʻai i kelepona a me nā pilikia o ka palekana ma waena o nā kumu e hoʻouka i ka nui o nā mea kūʻai aku e nānā i ka huahana ma ka pūnaewele, a laila, e hele i kahi hale kūʻai brick-mortar e kūʻai. He pilikia kēia i nā mea kūʻai aku e hilinaʻi ana ma nā kūʻai pūnaewele a me ka kūʻai kūʻai hale kūʻai kino no ka laina lalo.
Akā,ʻo ka mea maikaʻiʻo ia,ʻo nā kānaka i nā makahiki i hala aku nei, aia au ma kahi papa o nā mea akamai ma ka hālāwai kūʻai kūʻai. Ua'ōlelo mua nā lālā a pau o ka pūʻulu i ka hoʻopaʻi o ka brick a me ka mīka e'ōlelo ana e hala ana nā storefronts i nā makahiki heʻelima aiʻole i emi ikiʻia i nā wahi i loaʻa ai no nā kūʻai pūnaewele.
ʻO wau wale nō ka mea nāna i mālama nā hale kūʻai i kekahi wahi i loko o ko kākou kaiaulu.
I ka Fall o 2016, ua hoʻopauʻo Forrester i kahi huli o nā mea kālepa Millennial a nīnau iā lākou i ko lākou makemake ma waena o ka pūnaewele a me ka brick a me ka mīkini. 62% i makemake lākou e kūʻai i loko o ka lumi āpau ma ke kele pūnaewele. Ke makemake nei ka hanauna i pili i keʻenehana i ka moʻomanaʻo e kūʻai a kūʻai i loko o kahi hale kūʻai.
ʻO ia ka meaʻoiaʻiʻo. Pai mākou i ka pilina. Kūleʻa mākou i nā poʻe i ka loiloiʻole. Hoʻomaopopo nā Shoppers i ka mea i hoʻopaʻaʻia ma ka pūnaeweleʻaʻole pono hou. ʻO ka mea iʻikeʻia he pono no ka mea ma ka pūnaewele, i kēia manawa ua manaʻoʻia he mea kānalua.
Hoʻokumu Kūʻai ke kūʻai kūʻai mau
ʻO ka manawa pōkole no nā hale kūʻaiʻo brick-a-mortar ka lā kūʻai kūʻai Kalikimaka no ka manawa. ʻO kēia lōʻihi o ka manawa ma waena o Hoʻohoho hoʻomaikaʻi a me ka hopena o ka makahiki makahiki uaʻoi aku ka māʻokoʻa loa, me nā kālepa brick-a mortar e hoʻonui ana i nā hola a me ka holoʻana i nā hoʻolaha kokoke. I nā makahiki i hala iho nei, ua weheʻia kekahi mau hale kūʻai nui i nā hale kūʻai i ka lā aloha a me ka lā Mele Kalikimaka, aʻo ia ka hopena o ka palekanaʻana mai nā mea kūʻai a me nā limahana.
Akā,ʻaʻole i piha pono ke kiʻi no nā mea kūʻai kelepona ma nā lā hoʻomaha i nā makahiki i hala iho nei. ʻO nā mea kūʻai kūʻai hoʻolaha e kali ana a hiki i ka minuke hope e kauoha ai i nā makana hoʻomaha ma luna o ka ipurangi e hoʻouluhiʻia i nā lālā hoʻolaha hōʻailona e hilinaʻi nei nā mea kūʻai kūʻai pūnaewele, me ka hopena i nā hōʻailona i hoʻopukaʻia i ka hopena a iʻole ma hope o nā hala. No laila, nui nā pōmaikaʻi a me nā pilikia no nā brick-a-moa a me nā hale kūʻai pūnaewele i ka wā e hiki mai ai i ka wā kūʻai wikiwiki loa.
ʻO ka hakakāʻo Brick-a-Mortar
ʻO nā pilikia o ka weheʻana i kahi hale kūʻai brick-mortar i ka makahiki o ka Internet e like me ka mea i hana mauʻia ai: Heʻoi aku ka maikaʻi o ka noho kinoʻana.
Ma muli o ke kūlana, hoʻolimalimaʻia no kahi kūʻai liʻiliʻi he uku nui no ka mea kūʻai aku, a inā pahaʻaʻole ikaika nā kūʻai, pono ke ukuʻia ka uku hoʻomaha i kēlā me kēia mahina. A ma muli o nā'ōlelo hoʻolimalima, hikiʻole i nā mea kūʻai hale kūʻai kūʻai ke hoʻololi a hōʻoho i kā lākou mau storefront e mālama i nāʻano.
ʻO kahi hōʻailona maikaʻi o kahiʻoihana i paakiki i ka mālamaʻana i kona hale brick-a-mortar he mea kūʻai puke kūʻai. Me ka piʻiʻana o nā puke kūʻai puke ma ke kelepona, ma Amazon.com paha, ua lilo i meaʻoi aku ka paʻakikī no nā puke puke puke,ʻoiai nā mea kūʻokoʻa, e kāohi i kā lākou mau kumukūʻai me ka hoʻokūkū. ʻO nā Borders, he kāpili hale kūʻai i ka manawa hoʻokahi iʻoi aku ka nui o nā hale brick-mortar aʻo kekahi o nā lika nui loa ma ka honua, waihoʻia no ka banekorupa i ka makahiki 2011 a ua hoʻopiha i kāna mau hale kūʻai ma mua o ka hopena o kēlā makahiki.
Akāʻaʻole kēia ka hopena o ka moʻolelo. Hoʻomakaʻia e Amazon.com kona mau hale kūʻai brick a me ka moraki. uaʻike lākouʻaʻole kahi wale nō o ka heluna kanaka e mālama ai a pēlā nō ka mea nui o ka pūnaewele i kēia manawa i mea kūʻai hope a me ka mea kūʻai aku.