Loaʻa ka pūnaewele hiki ke hoʻonui i ke kele iho o kāu Small Business
Nuiʻole nāʻoihana liʻiliʻi e hoʻohanaʻole ana i ka pūnaewele e lawelawe i nāʻoihana. ʻO kaʻoiaʻiʻo, 46 pakeneka o nā pāʻoihana'u 'Amelika no ka loaʻaʻole o kahi pūnaewele no kā lākou hui pū, e like me kahi noiʻi a ka Clutchʻimi noiʻi.
Ma Kanada, uaʻoi aku kaʻino o ka hōʻike. ʻO ka Canadian Inspection Authority's Canadian Internet Registration Authority (CIRA) 2014 Uaʻikeʻo Factbook he 41% wale nō nāʻoihana pāʻoihana o Canada i loaʻa kahi pūnaewele.
A i hoʻounaʻia e ka GoDaddy mai ka Redshift Research no nā "ʻoihana liʻiliʻi loa ma Australia, Brazil, Kanada, India, Mexico, Turkey, United Kingdom a meʻAmelika Huipūʻia aia he 59%ʻole kahi pūnaewele.
No ke aha e loaʻa ai he pūnaewele no kaʻoihana liʻiliʻi?
ʻO ke kumu nui e makemake ai nā pāʻani liʻiliʻi i kahi pūnaewele,ʻoiai inā heʻelima mau limahana kāuʻoihana aʻoiʻole paha, no ka meaʻo ia kahi kahi i loaʻa ai ka nui o kāu mau mea kūʻai aku no ka manawa nui.
Eia kekahi lā, ua aʻoʻia e comScore Canada ua loaʻa nā'ōpena he 36.3 mau hola e nānā ai i loko o ka mahina hoʻokahi,ʻoiai ua hoʻohana nāʻAmelika i nā manawa he 35.2 ma kēlā me kēia mahina. (Uaʻikeʻia kēia haʻawina e hoʻonui ana nā poʻe Kanada i ka manawa ma ka pūnaewele ma kēlā me kēia mahina ma mua o kekahi mea'ē aʻe.)
I kēia manawa, ua hōʻike ka lālā Nielsen Company no kaʻelima mua o ka 2016 e loaʻa ana he 81 smart o nā mākua maʻAmelika Huipūʻia e hoʻohanaʻia i kahi hola a me 39 mau minuke i kēlā me kēia lā ma ka mea maʻamau eʻai i ka pāhana.
Ma ka US a me Kanada, 88.5% o nā kānaka ke hoʻohana pūnaewele.
ʻO keʻano o ia mau mea, he nui nā makaʻoki nui e hiki ai ke kipa a me ka launa pūʻana me kahi pūnaewele o kāʻolua pūnaewele - ināʻoe i hoʻokahi.
Ināʻoe e lawelawe i kekahi o kēlā mau pāʻoihana liʻiliʻiʻole i kahi pūnaewele aʻo kēlā loiloi wale no ka mea e hoʻohuli iāʻoe e hana i kahiʻike pūnaewele no kāuʻoihana, eia nā kumu'ē aʻeʻeono:
1) hoʻohana nā kānaka i ka pūnaewele e like me kā lākou i hoʻohana ai i ka puke kelepona.
Ua'ōlelo au i nā mea kūʻai iki liʻiliʻi he meaʻoleʻole inā loaʻa iā lākou kahi pūnaewele inā nui keʻano o kā lākouʻoihana. Akā i kēia manawa kokoke i nā mea apau e hoʻohana i ka pūnaewele eʻike i kaʻike -ʻoiai nāʻike'āina. Hiki i nā mea hoʻohana kūpono ke hoʻohana i ko lākou smartphones a me nā papa e koho ai i kahi e hele ai a me ka mea e kūʻai ai. No laila, e piʻi mai kāuʻili liʻiliʻi i ka huli kaiakū a mālama paha; eʻimi ana nā poʻe eʻimi ana i nāʻoihana'ē aʻe ma mua o kāu.
2) Pākuʻi pūnaewele pūnaewele kou pono pili pono.
Manaʻo nā kānaka i kaʻoihana pāʻoihana e loaʻa i kā lākou mau pūnaewele pono'ī, e like me kā lākou i manaʻo ai i kaʻoihanaʻoihana e loaʻa kahi kūlanaʻoihana kino maoli.
ʻAʻole ka loaʻaʻana o kahi paena pūnaewele i nā nīnau i nā maka o nā mea kūʻai. ʻOʻoe he ludditeʻoihana loea? ʻAʻole loa i loaʻa iā ia kahi e pili ana? A iʻole ka hopena hoʻokūkū e hikiʻole ai iāʻoe ke uku aku i kēia? ʻAʻole nā mea a pau āu e makemakeʻole ai i ka poʻe e noʻonoʻo ana i kāuʻoihana.
3)ʻO kahi pūnaeweleʻoihana e hāʻawi iāʻoe i kekahi kelekele kūʻai'ē aʻe.
Loaʻa iāʻoe kahi pūnaewele pāʻoihana pūnaewele pūnaewele. E noʻonoʻo e like me ka papahana pūnaewele. Loaʻa iāʻoe kekahi manawa'ē aʻe e hoʻolauna i nā poʻe i kāu huahana a me kāu lawelawe a me kekahi ala'ē aʻe e loaʻa ai nā kānaka iāʻoe.
(ʻOiaʻiʻo, pehea ka nui o nā maka o kāu papa pālalina e hilinaʻi ai ma muli o kāu mau hana kālepa maʻaulu eʻike ai i nā poʻe, e like me ka Search Engine Optimization , blogging , e hoʻohana i ka leka uila , a me ka hoʻolaha pūnaewele ).
4)ʻO kahi pūnaewele pāʻoihana e hāʻawi iāʻoe i kahi manawa hou no ka hōʻiliʻiliʻike / alakaʻi.
No ka laʻana,ʻo ka laweʻana i nā kānaka e kākau i kā lākou mau leka uila ma nā pepa āpau a hāʻawiʻana iā lākou i loko o ka hale kūʻai kino. Akāʻo kaʻaeʻana i nā poʻe e kākau i kā lākou leka uila i loko o kahi pahu ma kahi pūnaewele nui,ʻoi aku ka maʻalahi - i ka mea paha ināʻike lākou i ke kiʻiʻana i kahi mea no ia mea, e like me ka leka hoʻomaopopo , kahi hōʻike kūikawā a iʻole ebook . A i kāu manawa e loaʻa ai ka leka uila, loaʻa iāʻoe kekahi ala'ē aʻe e hiki ai i kāu mea kūʻai aku.
5) E hoʻonui ke kālā i ka hoʻonuiʻana i kēlā me kēia makahiki.
Ma ka US, hoʻolimalima nā meaʻai i $ 453.46 biona ma ka pūnaewele no nā kūʻai kūʻai kūʻai i ka 2017, he 16.0% hoʻonui i hoʻonuiʻia me ka $ 390.99 piliona i 2016.
Hoʻolālāʻia ka hoʻolālā kūʻaiʻana o ke kūʻai kūʻaiʻana ma ka wikiwiki wikiwiki i nā makahiki e hiki mai ana, e ulu ana i kahiʻoi aʻe o 684 pākēneka kālāʻAmelika i ka 2020. Ma Kanada, hoʻolimalimaʻia ke kālā he $ 27 biliona i ka makahiki 2015. ke kūʻai aku i nā mea'ē aku ma waho o kaʻoihana home, me 67% o nā kūʻaiʻana i nā'āina'ē aʻe (PFS). ʻIke i nā mea kūʻai makemake i nā koho pūnaewele.
E aʻo hou e pili ana i ka ecommerce: 8 Nā ture no kahi pūnaewele Komihana Kōkua
6)ʻO nā lumi pūnaewele hiki ke alakaʻi i nā mea kūʻai i kāu hale kūʻai.
ʻO kekahi kumu e loaʻa ai kahi pūnaewele no kāu wahiʻoihana liʻiliʻi inā loaʻa iāʻoe kahi hale hana brick-mortar, kālepa i ka kūkuluʻana i kahiʻike pūnaewele e like me kahi pūnaewele ecommerce hiki ke hoʻonui i kāu waiwai ma waho pūnaewele no ka uluʻana o nā pūnaewele pūnaewele, kahi o nā mea kūʻai. nā mea noiʻi ma mua o ka kūʻaiʻana iā lākou i loko o ka hale kūʻai.
Ma kahi o 90 pakeneka o nā kūʻai kūʻai honua e holo nei i waho, e hōʻoia ana eʻoi aku ka nui o nā mea e kūʻai aku ai nā kānaka i ka lumi pūnaewele.
He aha kāu kumu no kaʻimiʻoleʻana i ka pūnaewele?
Ua'ōlelo au i kahi kanaka pāʻani liʻiliʻi e haʻi mai iaʻuʻaʻole ia he pūnaewele pūnaewele no ka mea,ʻaʻoleʻo ia eʻimi ana i kahiʻoihana'ē aʻe. He mea elele aʻo ia e hana ana e like me kona makemake e lilo i mea hiki keʻike mua.
Akā inā makemakeʻoe iʻoi akuʻoihanaʻoihana, ua like ka pūnaeweleʻoihana e like me ka kālekaʻoihana - he pono-i no kekahiʻoihana - aʻaʻoleʻoe e manaʻo e hāʻawi i ka ecommerce iā ia. ʻO kahi pūnaewele e lawelawe nei he kālekaʻoihana maʻamau, hāʻawiʻana i nā mea huli me kaʻike e pili ana i kāuʻoihana a me ka mea hiki iāʻoe ke hana no lākou.
Ināʻaʻoleʻoe i hoʻokahi, hoʻomaka me ka pehea e kiʻi ai a hoʻopaʻa inoa i kahi Domain Name ,ʻo ka hana mua i ka loaʻaʻana o kāuʻoihana pūnaewele.
A laila e nānā i nā'ōnaehanaʻoihana'ōnaehana'ē aʻe aʻike i keʻano o ka pūnaewele hiki ke kūpono i kāuʻoihana liʻiliʻi.