E aʻo hou e pili ana i nā mea kālepa i hoʻokumu iā Ben lāuaʻo Jerry.
ʻO kaʻami cream he meaʻoluʻolu ia e hikiʻole i nā mea ke kū'ē. ʻO Vanilla ka mea i kaulana nui loa ma ka US, aia kekahi mau mea likeʻole loa o nāʻano a me nā mea hana. ʻO Ben & Jerry kekahi o nā meaʻokoʻa loa iʻikeʻia,ʻo ia ka mea like me nā meaʻoluʻolu e like me Cherry Garcia a me Chunky Monkey a me kahi mele o Vermont vibe.
Na waiʻo Ben & Jerry?
ʻO Ben Cohen lāuaʻo Jerry Greenfield he mau hoaaloha pokole i hānauʻia iʻehā mau lā i Brooklyn, i New York, i ka makahiki 1951.
Hiki iāʻoe ke'ōlelo e holo ana ka hau cream ma ko lākou mau māmā. I loko o kona makahiki kiʻekiʻe o ke kula kiʻekiʻe, ua hoʻoholoʻo Ben i kahi kāmeka ice cream. Ma hope o ke kula kiʻekiʻe, heleʻo ia a waihoʻia mai nā kulanui ma ka'ākau o Northeast, a laila, haʻaleleʻo ia i kāna aʻoʻana e aʻo i ka paila ma kahi mahiʻai ma Adirondack i New York, a ma laila hoʻiʻo ia i hana ai i ka ice cream.
Ua hoʻomakaʻo Jerry ma kahi alana kahiko. Ma hope o ke kula i ke kula kiʻekiʻe, heleʻo ia i ke Kulanui Oberlin e aʻo i ka lāʻau lapaʻau. Ua hanaʻo Jerry e like me ka hau hau i loko o ka hale kula o ke kula. Ma hope o ke kula kiʻekiʻe, hoʻi akulaʻo Jerry i New York e hana ma keʻano he mea hana limahana, ke noiʻo ia i ke kula lapaʻau me kaʻole o ka lanakila. I loko o kāna mau lā hana hana, ua hāʻawiʻo ia i kahi keʻena Manhattan me Ben. Ma hope o kona neʻeʻana i North Carolina no kekahi mau makahiki, hele houʻo Jerry me Ben ma Saratoga Springs, NY, a hoʻoholo lākou e komo pū i kaʻoihana meaʻai.
I ka manawa mua, ua noʻonoʻo lāua i ka hanaʻana i nāʻeleʻele akā ua hoʻoholo lākou he mea kūʻai nui nā mea pono.
Akā, ua hoʻoholo lākou ma ka hauʻulu. Ua hoʻoholo lākou iā Burlington, Vt., He wahi kūpono loa no kahi kāpuni kālepa no ka mea he hale kāpuni kekahi me ka pihaʻole o kahi hau hau. Ua loaʻa iā lākou he $ 5 ma ke kanikani e hoʻokumu ana, a ma ka makahiki 1978 ua weheʻiaʻo Ben & Jerry i loko o kahi kūkele hauʻo Burlington.
ʻO ka uluʻana o Ben & Jerry
Ua lilo ka hale kūʻai kiʻi kumu i mea aloha nui i ke kaiāulu i kona mauʻaila a me kona mau meaʻono.
Ua hoʻokumuʻo Ben a me Jerry i ka mea e pili ai i ke kaiāulu, e hoʻolaha ana i kahi'ahamele kiʻi kūikawā a me ka hāʻawiʻana aku i nā scoops liʻiliʻi i ka lā mua o ka hale kūʻai, he kuʻuna e mau ana. I ka makahiki 1980, hoʻomaka ka Duo e hana i nā pine e kūʻai aku i nā meaʻai o ka moku. I ka makahiki 1981, hoʻonui lākou i kēia hana.
Ua ulu nui nāʻoihana. I ka makahiki 1983, ua wehe ka hui i kāna palapala inoa non-Vermont ma Maine a kau inoa i kekahi hui me ka hui pūʻulu Boston. Ua hōʻikeʻia nā kīʻaha hōʻailona i ka makahiki 1980 - me New York Super Fudge Chunk a me Cherry Garcia - a ma ka makahiki 1987 he $ 32 miliona ka kūʻai. I ka makahiki 1988, ua kohoʻo Pelekikena Ronald Reagan iā Ben lāuaʻo Jerry i ka US Pelekikina Pakihi o ka Makahiki, a ma ka hopena o ka makahiki, ua hana nā hui i nā hale kūʻai ma nā moku he 18.
Hoʻolālā Hoʻolālā
ʻO hoʻokahi kumu no ka loiloi pinepineʻana o Ben & Jerry's i kona hui pū hoʻokahi. ʻO nā mea hou a pau i hanaʻia e Jerry, i ka manawa me ka loaʻaʻole o kahi kūʻai kūʻai . ʻO kekahi mau hōʻailona lele o ka makahiki 1980 he Chunky Monkey, Rainforest Crunch a me Crunch Cultural, a he mau uku a Ben & Jerry no ka Wall Street ma hope o ke kāpili ukana oʻOkakopa 19, 1987.
Nā Paʻi Paʻi
ʻAʻole i maʻalahi ka ala o ka hui e like me kona huiʻana.
Ua pale akuʻo Ben & Jerry me Häagen-Dazs ma luna o nā kuleana o ka hoʻolahaʻana, e alakaʻi ana i ka makua o Häagen-Dazs,ʻo ka Pillsbury Company, ma waena o nā makahiki 1980. I ka uluʻana o kaʻoihana o ka hui, ua maopopo i ka poʻe e hoʻokumu ana i kahi mea eʻoi aku ana kaʻoihanaʻoihana e mālama i kaʻoihana. Ma hope o ka hoʻokuʻuʻana i nā mea kūʻai e noi no ka hana ma "Yo! ʻO wau no kā Kauka CEO "contest,ʻo ka hui i ka makahiki 1995 kohoʻiaʻo Robert Holland, he kupa o McKinsey & Co.. He mea hōʻailona, ua loaʻaʻo Holland i kahi hale huli,ʻaʻole ma waena o ka hoʻokūkū.
ʻO ka makana a Holland i laweʻia i ka hui i kahi alahaka. Ua liloʻo Ben lāuaʻo Jerry i mau kiʻi hae. Ua hopohopo e kalowale ka 'oihana a me ka hana kūlohelohe ma lalo o ke alakaʻi a Holland. ʻO Ben & Jerry's i loaʻa i nā manawa a pau ka pālākiō maʻamau no kāna hanaʻana, aʻo ia ka haʻiʻana i ka hōʻailonaʻana i Holland.
Eia kekahi,ʻo Ben & Jerry ke hele nei i kahi manawa koʻikoʻi ma kahi kūʻai. ʻOiai ua kapaʻia ka inoa o ka hui me nā'aʻaʻa momona a me nā hui mix-ins,ʻo ka meaʻono kaulana loa iʻAmelika -ʻo ia - a koe - vanilla. Ua hoʻokuʻu aku ka laina i kahi laina o "Smooth, No Chunks!" Nā kiʻi e hopu i kēlā māhele o ka makeke iʻoi aku ka maikaʻiʻole o nā meaʻoluʻolu liʻiliʻi.
I ka manawa e ulu ana kaʻoihana cream cream cream, pēlā nō ka hoʻokūkū. ʻO Häagen-Dazs a me Dreyer ko lākou mau mea hoʻokani nui loa. Ua hoʻokuʻuʻo Ben & Jerry i kāna hana i Dreyer no ka loaʻaʻana i nā mea kūʻai ma ke KomohanaʻAmelika. I ka manawa i liloʻo Dreyer i meaʻoihana nui, ua hopohopoʻo Ben & Jerry i kona hilinaʻi ma luna o ka mea hoʻokūkū no ka hanaʻana a me ka hāʻawiʻana.
Ua hele akuʻo Holland i 1996. I ka makahiki aʻe, ua liloʻo Perry Odak i luna nui hou, aʻo ka kūʻaiʻana i kēlā makahiki he $ 174 miliona. I ka halaʻana o ka makahiki 1999, ua hoʻolaha ka 'oihana i ka loaʻa o ka leka no nāʻoihana nui'ē aʻe, a ma ka makahiki 2000, ua kūʻaiʻo Unilever i ka pāpale Ben & Jerry no $ 326 miliona, akāʻo ka hana i koiʻia e lawelawe kaʻawaleʻiaʻo Ben & Jerry mai kahi'ē aʻe o Unilever. nā hāmole cream.
ʻO ka pilikino kaiaulu ma Ben & Jerry
ʻO kēia hoʻonohonoho kūʻokoʻa i hāʻawi aku iā Ben & Jerry e hoʻomau i ka holoholoʻana i kānaʻoihana ma kahiʻano pilikino, kahi i kākau inoaʻia e ka mīkini mai kona hoʻomakaʻana. Eia kekahi mau hiʻohiʻona o kēia misionari :
- ʻO kahi hale kūʻai kiʻi mua i hanaʻia no nā mea hana hou
- Ka hoʻokumuʻana i kahi "Hui Māmā" i ka makahiki 1989, e kau ana i ka hoʻonaʻauao i ka hoʻonaʻauao i kaʻenehana a puni ka hui
- He pahi pūnaewele i hoʻolakoʻia me nā lālā lālā
- ʻO ka hoʻohanaʻana i ka waiū o ka hormone-freeʻole ma kāna huahana
- ʻO kahi hoʻokō i ka hoʻohaunaeleʻana i nā palapalaʻa paʻapaʻa a me nā lawaiʻa, hana hou, a me ka wai a me ka mālamaʻana i ka ikehu ma nāʻoihana o ka hui