ʻO ka hoʻohanaʻana i ka hoʻohanaʻana i nā mea noiʻi makaikai i ka Brand

Ke Kūlana o kaʻIke Kūʻai ma ka Hoʻomohala Hana Huahana

Hiki i nā Starbucks ke hoʻohana i ka noiʻi makaikai i nā leka kūʻai kālepa a e noho hoʻomanaʻo e pili ana i ka manaʻo o nā mea kūʻai. Hiki i nāʻoihanaʻoihana kālepa ke loaʻa i nā pilikia o waho , ka nui o nā mea i hikiʻole iā lākou ke hoʻomalu aʻaʻa paha. ʻO ka papa inoa o nā hoʻoweliweli o waho e lōʻihi ana, mai ke kipa o ka wā i ke kahe i hoʻopiliʻia, a me nā Starbucks e hoʻomohala i kahi papa hana kūpono no ka lawelaweʻana i kona mauʻokoʻa a me ka mahele o ka mākele waho.

Pehea ka noiʻana o ka'eneke kālā i kā Stratebucks Business Strategy

Ua holomuaʻo Starbucks ma mua o nā makahiki he nui ma muli o kāna mauʻoihanaʻoihana. Ke hoʻokomo nei ka hui i nā hoʻokūkū ākea a me ke kaulike. Hiki ke hoʻohālike i ka hoʻohui i ka huahana o Starbucks i nā huahana. Hiki keʻikeʻia ka pilina paʻa i nā mea kūʻai i kākoʻo i ke kaʻina hana a me nā hanaʻoihana.

Pono kūpono ka makaikai no kēlā me kēia hoʻololiʻana o ka hoʻohuiʻana o nā hana e kū i mua o ke kūkele a iʻole e hoʻopili i kaʻikepili o ka poʻe lawelawe. E noʻonoʻo i ka hoʻopukaʻana o ua Starbucks nei i ka noiʻi makaikai e pili ana i ka meaʻai i ka meaʻai i ka inuʻona. E hoʻomaopopo hoʻi i ka nānā nuiʻana o Starbucks i ka nānāʻana i nā pūnaewele media e pili ana i ka nohona o nā kānana a me ka hoʻopiʻi kanaka. Ua noi ikaikaʻo Starbucks i nā manaʻo kōkua o ka poʻe ma kāna pūnaewele.

Hiki i nāʻike ke kūʻai kālā i nāʻano likeʻole he nui a hiki ke mālamaʻia ma nā kaha nui.

No kā lākouʻimi noiʻi kālepa i nā meaʻenaʻena i loko o ka inu wai inu, ua hoʻohana nā Starbucks ma kahi o kēia mauʻimi noiʻi makaiʻekolu:

1. Nā Kūnaho Kūlohelohe (ka "lawaiʻa" pilikia, "nā meaʻai mālama ola, nā pākī nut)
2. Nā kumu o ke kaiaulu i ka mālamaʻana i nā kaʻina hana (ka'alamona "pilikia")
3. Kaʻikepili kaiaulu (' ōlelo-o-waha , nā luna kūleʻa)

1. Nā koho makemakeʻana o ka poʻe kōkua (mau manaʻo pāʻoihana pūnaewele)
2. E hoʻolālā huahana kūʻai

Ma ka helu 84,000 paona,ʻo ka waiu niu ka mea hou i noiʻia i ka MyStarbucksIdea.com https://ideas.starbucks.com/ he pūnaewele kahi e hāʻawi aku ana nā mea hāʻawi i nā manaʻo a me nā manaʻo ma nāʻano kumuhana likeʻole.

Ua haʻi akuʻo Pelekikena Pelekikenaʻo iaʻo Christine Barone,ʻo ia hoʻiʻo ka pelekikena poʻokela o Starbucks i MarketWatch,

"ʻO ka hāʻawiʻana i nā koho i makemakeʻia e kā mākou poʻe kūʻai,ʻo ia ka mea nui loa o koʻu lā. He wahi kiʻekiʻe ko mākou no nā mea a pau e hui pū me ko mākou koʻokeʻo kiʻekiʻe a he laumā maikaʻi kēia waiu niu a hoʻopiha ponoʻia i ka cafe. ʻO wau ke aloha nui iā ia i kahi vanilla latte. "

ʻO ka nīnau nīnau noiʻi ma ka Non-Dairy

ʻO nā meaʻai iʻike i ka maʻi a me nā mea kūʻai aku me nā palena kūikawā kūikawā, e like me nā pāʻani i nā nuts (almond waiū) a me ka'alepili lactose (dairy products), keʻike nei i nā hopena o ka hōʻikeʻana i kā lākou makemake i Starbucks a me nā hui inu inu'ē aʻe. ʻOiai he mākeke e hopohopo ana e pili ana i nā pākino hau, Peet Coffee, he lanakila ma Starbacks ma Kaleponi, hāʻawi i nā lattes a me nā mea inu'ē aʻe me ka waiʻona almond. I loko o ka makahiki i hala iho nei, ua hāʻawi aku ka uake Coffee Bean & Tea i kona mau mea kūʻai i ka waiū almond-niu i mea'ē aʻe i ka lawaiʻa.

Ua hāʻawi muaʻo Starbucks i ka waiu waiu i nā mea kūʻai i ka makahiki 1997, a me nā hale kīʻaha'ē aʻe e hoʻolako i ka waiū e like me keʻano o ka waiū.

ʻO ka mintel, kaʻimi noiʻi makaikai, nā hōʻike i ka wā o ka makahiki 2011 a ka makahiki 2013,ʻo ka kūʻai nuiʻana o nā hua waiu waiu a me nā meaʻokoʻa'ē aʻe i ulu aʻe he 1.8 pakeneka i ka $ 24.5 biliona (Reuters). I loko o ka manawa like, kūʻaiʻia nā kūʻaiʻana i ka lāwaiwai waiwai'ē aʻe i 33 pakeneka i kahi kokoke i $ 2 biliona, e lilo ana i ka ulu ulu wikiwiki loa i loko o nā hua laʻau waiū a me nā meaʻokoʻa hou 9 (Reuters).

Hoʻoponopono mau nā Starbucks i nā huahana ma nā hale kūʻai. I ka makahiki 2014, ho'āʻo nā Starbucks i ka hoʻohanaʻana i ka wai niu niu e like me ka mea laʻaʻole i ka waiū a me ka wai ma loko o ka wai hana lima. Ua mālamaʻia ka noiʻi mākeke ma nā hale kūʻai Starbucks ma Cleveland, Los Angeles, a me Oregon.

Ua kūpono nā hopena o ka noiʻi makaikai e hoʻonā i Starbucks e koho i ka waiu niu ma mua o ka waiu waimona e like me ka mea'ē aʻe i nā mea lawaiʻa kahiko i ka wai inu.

Ka Manaʻo Kū'ē

ʻAʻole eʻoliʻoli kaʻawa almond i ka kohoʻana o ka wai niu i ka waiu almond, akā hiki i nā poʻe noho Kaleponi paʻakikī ke nānā aku i kēia hoʻoholoʻana ma keʻano he kuleana kūpono i ka pili. ʻO ka $ 11 biliona ka uluʻana o kaʻoihana almond eʻike i ka hopena o Starbucks e koho ai, akā, ma kahi e mahele ana i ka māka kūʻai nui, iʻole e mālamaʻia kekahi wai mai kaʻimiʻana i nā kumu lāʻau almond.

ʻO ka koiʻana i ka wai heʻuʻuku no nā kumu niu ma mua o nā kumu'alemona a me nā māla o soya. Akā,ʻaʻole ia heʻano no ka loaʻaʻana o nā kumu niu. ʻOiai ka hopena o ka ulu lāʻau niu he māmā, ua pili nā manaʻo e pili ana i nā kaiaulu niu liʻiliʻi. Ua ulu ka noi no ka niu i 10 pakeneka o ka makahiki mai ka makahiki 2013, aka, ua hoonuiia ka houluulu i 2 pakeneka.

Hōʻike nā Starbucksʻo ka waiu niu i hoʻohanaʻia e lākouʻo "nā mea vegan i hōʻoiaʻiʻoʻia a hanaʻia mai nā kumu niu hoʻokahi" i ulu ma ka mokupuni Indonesian o Sumatra. Hōʻike kaʻAhahui Aʻo A me ka Pākīpika Pākīpika i kekahi o nā Filipino e loaʻa i kahi o nāʻanoʻokoʻa o ka ulu niu. Wahi a ka Hui Hui Pūʻai aʻAhu Hui PūʻIa (FOA), aia nā'ō niu i India, Indonesia, a me Thailand no kaʻelemakule a e hoʻopau koke ana i ka hanaʻana ma nā kūlana waiwai kūpono. Manaʻo nā meaʻenehana e hoʻopiliʻia nā pāʻani liʻiliʻi a hoʻonuiʻia ka hana. Ua hana pono nā Starbucks no nāʻepa kope kope. E hana pū ana paha ka Hui Kuleana Kū'ē no ke kākoʻo i ke ola o kahiʻoi aku ka niu niu liʻiliʻi.

_{Nā kumuhana:}

_{Baertlein, L. (2014, Setema 9). Hoʻopuka nā hōʻailona hōʻailona me kahi meaʻai. Pūʻulu Pakihi. Reuters .}

_{Hamblin, J. (2014, Aukake 28). Mālama kaʻaoʻao pouli o nā'alemona. ʻO kaʻAkelanika.}

_{Williams, T. (2015, Feb. 5). ʻO ka hāʻawi aku i nā kānaka i kā lākou makemake - ka waiu niu. Kakuhihewa MarketWatch .}