ʻO ka kope kopeʻana he palapala e hāʻawi ana i kahi huahana a iʻole lawelawe no ke kūʻai. Ua hōʻano koke wau iā ia ma ka papakuʻu maʻaneʻi. Eia kekahi, heʻoluʻolu kaʻu e pili ana i kaʻokoʻa ma waena o "copywrite" a "kuleana kope." Eia naʻe, no ka ho'ākākaʻana a wehewehe ikiʻana, a no ka paneʻana i kāu nīnau, makemake wau e uhaki i nāʻano copywriting.
Nāʻano o ke kākau kope
ʻO ka mea mua loa, kope copyritingʻoi loa aku i ka kope, e like me nā pāhaha āu eʻike nei ma nā makasina, ma nā pākeka, nā nūpepa, a me nā'ōlelo āu iʻike ai ma ka TV. Hoʻokahi kope o ka puke ma ke kope i kākau ponoʻia au e advertorial, he pā e nānā i kahi hana hoʻoponopono, aiʻole e like me kahi māhele o ka makasina a iʻole kekahi mea i loko o ka nūpepa.
ʻO kekahiʻano copywriting he pane kope pololei. Ma kona kino, puka paʻi, e hoʻomaopopoʻoe e like me nā hoʻolaha i pau i loko o kāu pahu pahu. Hoʻouna ponoʻia aku lākou iāʻoe ma ka manaolana e hana pololeiʻoe i ka paneʻana iā lākou.
ʻO kekahiʻano copywriting e hanaʻia ma ke kālepa kūʻai kūʻai. Hiki i kēia ke hana i nā palapala likeʻole a me nā puke pai. ʻO kēia nā puke e ho'āʻo pinepine nei e kūʻai aku iāʻoe i kekahi mea, akā, eʻoi aku paha kahi kūʻai. Hiki paha ke kauʻia ma kaʻike kūpono, aʻo "About Us" type of content.
E'ōlelo anaʻo "About Us,"ʻo ke kope o ka copywriting pū kekahi kekahi o nā mea nui loa i kēia mau lā: kope no ka pūnaewele.
He nui ka nui o nā pūnaewele (kahi paha o ka hapanui o lākou) e kūʻai aku iā kākou i kekahi mea, pololei? No laila,ʻo nā mea a pau heʻano copywriting.
Hiki i nā kope ke lawe i nāʻano likeʻole. Hiki iā ia ke kiʻiʻekolu pānaʻi hoʻolaha Google eʻikeʻoe ma ka palena o nā pūnaewele nui, aiʻole paha he meaʻoi aku ka lōʻihi, e like me ka ebook , a iʻole nā hua'ōlelo i hua'ōleloʻia a me ka engine search i hoʻonuiʻia.
Ma keʻano, copywriting e hāʻawi ana i nāʻano likeʻole a pau no nā mea kākau, e hoʻolilo iā ia i kekahi o nā wahi kokoke loa a me nā huakai nui no nā freelancers. Loaʻa? E aʻo pehea e lilo ai i ke kākau kope manuahi maʻaneʻi.