He aha ka mea hōʻailona o ka mea hoʻohana hou i ka mea hou?
Hōʻike Hou
ʻO kaʻike hou loa i ka hana hou
Ke hele nei wau i kahi pūnaewele puni honua no ka Hōʻailona Hua Hou Hou 2011 i kēia lā me Julie Hall a me Aaaron Reid. ʻO nā mea hōʻano hou loa i nā huahana hou o nā 2011 o ka hopena pehea e lilo ai ka Media Media i mea ikaika nui i ka hōʻailona hou a me ka hoʻokomoʻana o nā mea kūʻai.
No nā makahiki he 10, hoʻoholoʻo Schneider Associates i ka hōʻikeʻana i nā makahiki hou no ka hōʻikeʻana i nā mea i hoʻoholoʻia me nā'ōlelo hoʻoholo a me ka SymphonyIRI.
ʻO kēia kekahi o nā mea i noi nuiʻia e ke kelepona o nā mea kūʻai waiwai kūʻai kūʻai ma muli o ko lākouʻike kūikawā i ka hopena o nā huahana a me ke kumu o ka holomuaʻana o nā huahana.
ʻO kahi o nā mea nui e pili ana i Social Media ka poʻe āu e hālāwai kokoke nei. ʻAʻole wau e hoʻomanaʻo inā ma o Facebook aiʻole Twitter paha, akā i hoʻokahi manawa mākou i hui pū ai, ua hoʻomanaʻo mākou i kekahi i kekahi mai kahi pūnaewele i hōʻikeʻia i ka makahiki i hala.
Uaʻae mākou e hoʻopōmaikaʻi nui i ka poʻe heluhelu o ka PūnaeweleʻOi a me Mea inu. E nānā i nā puke maʻamau no nā huahana hou loa o ka meaʻai.
Hoʻokumu 'o Schneider Associates i ka hōʻike' ana i nā huahana hou loa no nā makahiki hou e pili ana i nā manaʻo hoʻoholo a me ka SymphonyIRI. ʻO kēia kekahi o nāʻoihana kūʻaiʻoi aku i ukali loaʻia ma muli o nāʻike kūʻokoʻa i ka hopena o nā huahana a me ke kumu o ka holomuaʻana o nā huahana.
Ua'ōlelo lōʻihi aku wauʻo Julie e pili ana i ke ana a me ka mea nui loa,ʻo nāʻike e pili ana i nā mea kūʻai Mea kūʻai Palekana i kūʻaiʻia ma ke kālepa. ʻO ka loiloi nui loa aʻoi aku ma waho o nā meaʻai, no ka mea,ʻo Apple iPad ka helu helu nui loa i hoʻouka houʻia. Ma muli o kēia pūnaewele e pili ana i Food and Beverage, ua nānā mākou i nā mea'ē aʻe; ka meaʻai!
Ua lokomaikaʻiʻo Julie a me kona mau hoa e hāʻawi mai iaʻu i ka "ton" o kaʻike,ʻoi aʻe i ka mea i hiki ke uhiʻia ma kekahiʻatikala. No laila, e nānā au i nā mea nui e pili ana i kaʻai a me nāʻike e hiki ai iāʻoe ke aʻo mai mai ka wā eʻai anaʻoe i kaʻoihana meaʻai, e hoʻomaka ana i kahiʻoihana meaʻai kūikawā a iʻole ka makemake wale.
Ua'ōleloʻo Julie, "ʻO kēlā me kēia makahiki, ke aʻo nei mākou i kahi e hele ai ko mākou moʻomeheu i kēlā me kēia makahiki. Manaʻo wau e hōʻike ana nā hualoaʻa he nui nā mea e noi ana i kaʻenehana hou e kōkua ai i kā mākou mau hana paʻa, hiki iā mākou ke mālama iā mākou iho me ka wāwahiʻole i kaʻauwai. "
No laila he aha kaʻokoʻa e pili ana i kēia noiʻi? Uaʻike mākou a pau i ka nui o nā huahana i hoʻopukaʻia i kēlā me kēia makahiki; ināʻaʻoleʻoe e komo i ka noiʻi noiʻi mākou a pau e kūʻai aʻike i nā hua hou ma nā hale kūʻai. ʻO ka hapanui o nā Memorable New Launches Productsʻaʻole ia e hōʻiliʻili i nā'ikepilihelu maloʻo o nā huahana hou ma ka mākeke. He aha nā mea e hanaʻia ai he mau hōʻoia no ka hoʻomanaʻoʻana o ka mīkini hou i ka mea kūʻai. ʻO ka mea hōʻoia no ka mea hoʻomanaʻo ka mea kūʻai i kahi huahana hou a he mea koʻikoʻi inā he lahui nui'āina paha ia a iʻole kahi huahana kaiaulu /'āina paha. Ināʻaʻole i hoʻomanaʻo ka mea kūʻai, pehea lā lākou e kūʻai ai?
Makemake wau i kēia mea no ka mea, hōʻike iāʻoe nā mea kālepa meaʻai a pau e hana ana i kahi meaʻai nui nuiʻole ināʻaʻole kāu mau hana e komo i ka pākeke ma ka noʻonoʻo o nā mea hoʻohana.
ʻO ka laina nui loa iʻikeʻia kahi hōʻano hou i nāʻikepili
Ma kahi o ka hapalua (45% pakeneka) o ka poʻe kūʻai mai,ʻaʻole hiki ke hoʻomanaʻo i kahi hoʻouka hou houʻana mai ka makahiki 2010. I ka wā e emi ana ka hoʻomanaʻo,ʻoi aʻe ka maikaʻi ma 2008 (69%) a me 2009 (51%). Hōʻike ka leka i kēia'ōpala.
ʻAʻole i hōʻikeʻia nā pāpāho hoʻolaha (hoʻolaha) i nā topena 10 nui loa o kaʻike i kaʻikeʻana o nā mea kūʻai i ke kūʻaiʻana i kahi huahana hou.
ʻO 86 mau haʻawina kālā, loaʻa kahi coupon (82%), nā'ōlelo a nā hoaaloha a me kaʻohana (82%) a me keʻano o nā kulekele pili kaiaulu i hoʻokomo i ka papa inoa.
Hoʻoponopono, Hoʻoholo a me nā'ōlelo hoʻoholo e hāpai i ka mea kūʻai. ʻO 86 mau kapuaʻi (86%), loaʻa nā leka (82%) a me nā'ōlelo aʻo a nā hoaaloha a me kaʻohana (82%) nā kumuʻoi loa o kaʻike i waena o nā mea nāna i hoʻohana.
Hoʻopiliʻia ka Couponing: Loaʻa nā kāpili i nā mea kūʻai mea kūʻai ma ka makahiki 2010. Ua hoʻonuiʻia ka manaʻo o ka loaʻaʻana o kahi coupon i nā helu he 10 ma kahi o 2009,
e hele ana mai 72% a 82%. Eia naʻe ma waho o nā kape pepa pepa, aia kekahi honua holoʻokoʻa i pili i nā Internee Coupon sites a me ka Social Media Couponing. 'Ahhh, he kumuhana no kekahi mea hou.
Ke hoʻomau nei kaʻikeʻana i kaʻike ola. C i nā kānaka iʻikeʻia i nāʻano olakino like ka meaʻoi loa o ke kūlana e pili ana i ka kūʻaiʻana i nā meaʻai. ʻO nā kumuhanaʻelima e pili ana i kēiaʻano: ʻaʻole i loko o nā mea momona (53.8%), aia nā mea kūlohelohe (48.9%), loaʻa nā'āpana holoʻokoʻa (48.9%), i hanaʻia ma ka'āina (47%), a me ka momona momona kūpono (45.7% ).
ʻO ka pukeʻo Julie,ʻO ka Hōʻike Hōʻike Hōʻea Hōʻea i kahi hōʻailona weliweli: e pili ana i ka hapalua o nā huahana i hoʻomakaʻia i kēlā me kēia makahiki i hala ma hope oʻelua makahiki ma ke kālepa.
E nānā hou aku i 2 o nā meaʻai i hanaʻia i ka papa inoa 10 ma luna. E uhi mākou i nā mea i koe i loko o ka papahana hoʻoponopono hou hou.
Hoʻopukaʻia :ʻApelila 2010
'Iwehe Laulā :ʻO kahi likeliko momona i loko o ka waiu kokoleka i loko o ka pā. ʻO lākou ka mea hou loa i ka laina M & M.
Pehea lākou i hana ai?
ʻO kekahi o nā mīkini nui loa no M & M i loko o nā makahiki heʻumi a me M & M o Pretzel Candies kekahi hapa o kā lākou lineup hou e hilinaʻi ana i keʻano o nā huahana i loaʻa nāʻano o ka "mea momona a maikaʻi."
He mea nui ka Media Media ma ka weheʻana i ka pā.
Ua hana lākou i kahi pūnaewele e hōʻike ana i kahi pretzel e hana i ke kūleʻa pa'ū.
Ua koli i kekahi YouTube YouTube no Pretzel M & M a hui pū me kaʻAmelika Idol 49 i ke kaona kaiāulu a penaʻia i loko o kahi m & M nui ma Herald Square, ke kūlanakauhaleʻo New York.
Ua hana lākou i kahi mahele pūnaewele ma Facebook eʻike nā poʻe i kahi e hiki ai iā lākou ke kūʻai aku iā Pretzel M & Ms. ʻAʻole wale ka mea i kōkua i ka loaʻaʻana o ka huahana ma ka papahana akā ua kōkua pūʻo ia i ka laweʻana i nā lima o ka mea hoʻohana. Ua hoʻohana lākou i ka Twitter no ke kūkākūkāʻana me nā mea aloha a noi mai i nā manaʻo manaʻo a i kēia manawa aia nō i kahi nui nui e pili ana i pretzel M & Ms ma Twitter. ʻO kaʻaoʻao o kā lākou Facebook i pāʻani i kahi 1.5 miliona mau pā! I ka lā hoʻokahi, he pohō o nā leka uila Twitter:
- I ka hopena, ua kau koʻu mau lima i kekahi mau mīkini M & M. Ke kūʻaiʻia nei lākou ma waho o nā wahi a pau. ʻAʻole iʻoi aku ka kiʻekiʻe o kaʻu mau manaʻo
- ʻO ka m & m m me ka pretzel ka sooooo maikaʻi!
- E pena ana wau i ka pena pena m & m
- Ke makemake nei wau i kēia Predzel M & M i hele mai i ka Mō'ī Nui ... Ua maikaʻi loa lākou :-P '""
- aia ka pilikia nui o M & M ma kēia keʻena
- Ua hala wau i #BJs. No nā mea he nui, akāʻo ka hapanui no ka pahu nui o pretzel M & M's. Hiki iāʻoe ke lawe i kēia'āpana'āpana mai koʻu kua .
Kauʻia: Iulai, 2010
Manaʻo: Ua makemakeʻo McDonald e hoʻoholo hou i ka manaʻo o ka mea kūʻai i ka hua a me ke alaʻoi aku ma mua o ka hoʻololiʻana i nā hua i loko o nā meaʻono maikaʻi loa. Hanaʻia i Wild Berry a me nā mea'alaina Strawberry Banana, uaʻona aʻoluʻolu kēia mau mīpili McCafe hou, e hoʻoulu ana i kahiʻike ulu hou loa. ʻO ka hoʻokomoʻiaʻana o nā momona momona hou a me kā lāua hoahana,ʻo Frappe, ka hopena i ka leleʻana i ke kūʻaiʻana no ka meaʻaiʻai wikiwiki, i ka hoʻoikaikaʻana i kahi o kahi mīkini i ka honua haleʻaina.
Pehea lākou i hana ai?
Ua hana lākou i kahi pūnaewele Smoothie Real Fruit me nā meaʻono maikaʻi o ka smoothies a me ka 'hanaʻana i kāu noi smoothie' i kāheaʻia e lākouʻo McDonalds Spin Art, eʻae i nā mea hoʻohana e hoʻololi i nā meaʻono, nā lau, a me nāʻano'ē aʻe. ʻaʻole hoʻohana i kēia ma keʻano he mea e hele ai i nā hua laʻelaʻe hou i ka wā e hiki mai ana. Pehea kahi ala maikaʻi e hoʻomohala ai i ka huahana hou ma mua o ka noi aku i kāu mea kūʻai!
Ua hoʻomaopopoʻo McDonald i ka waiwai a me ka uku waiwai. No laila, hāʻawi lākou i kā lākou pitch ma ka waiwai, e hōʻike ana i ka uku $ 2.29 no ka 12-ounce smoothies. ʻAʻole hewa ke nānāʻoe i kahi kohoʻo Starbucks heʻelua manawa aʻo ka hapa nui o Starbucksʻaʻole kahi huakaʻi.
Ua holomua ka loaʻaʻana o nā waihona kikowaena i nā hebedoma e hiki ai i ka hoʻolālā kūkalaʻana no ka mea e holo ana lākou i waho o ka lako a ua makemake e hōʻolo i ka hanana hōʻiliʻili hale-ʻaina i hoʻonohonohoʻia mai ka lā 22 o Iulai 22-24.
ʻO ka mea hoʻopiʻi Pāpilaʻaʻole ia he mahele maʻamau o ka papahana, akā e manaʻo wau e hoʻololi paha. Eia kekahi laʻana,ʻaʻole o lākou Twitter a me Facebook e kū nei no ka lalepa, akā, ua loaʻa ka buzz koʻikoʻi ma luna o Twitter a loaʻa mau i ka buzz ma smoothies. Ua naʻaupō nā Fans i ka huahana a nā kānaka i hana i kā lākou mauʻaoʻao Facebook no ka kamaʻilioʻana e pili ana i ka smoothies.
ʻO ia ke kiʻekiʻe o ka buzz e pili ana iaʻu.
ʻO nāʻoihana kūʻai he māhele o ka hoʻolaha hou. Loaʻa iā McDonalds nā pāʻani nui nui a ua hoʻokumuʻo ia i nā pāhana TV i kapaʻiaʻo McCafe-Real Fruit Smoothies "Hoʻopau wale" e hōʻike ana i ka hoʻohuiʻana a me ka nininiʻana i nā meaʻono hua. ʻO McCafe Smoothies kekahi mea'ē aʻe,ʻo "Disfruta- English", ua kauʻiaʻelua ma luna o YouTube no ka hoʻolahaʻana i nā kiʻi, e pili ana i ka Millennial Generation e hoʻonui ana i ka manawa ma ka pūnaewele vs. kelepa.
No ke aha nā hualoaʻa? Hoʻonui nā kūʻai i ka 5.7% (kūʻai pū hoʻokahi) ma ka US ma Iulai ma hope iho o ka hoʻokumuʻana o ke aloha,ʻo ka waiwai kūʻai kūʻai kiʻekiʻe loa i ka makahiki. Hoʻonuiʻia ke kūʻaiʻiaʻana o nā kūʻai hale kūʻai likeʻole me 7% ma ka mahinaʻo Iulai. Hoʻonuiʻia kaʻoihana kūʻai kūʻai hoʻokahi i 5.3 pakeneka maʻEulopa a me ka 10.1 pakeneka pakelika kūʻai kūʻai kūʻai kūʻai hoʻokahi ma ka'Āpana / Pākīpika, Ma waena Hikina a meʻApelika. E'ōlelo wau he mea kupaianaha loa ia!
No laila, hiki iā mākou ke hōʻeuʻeu i ka Predzel M & Ms a me nā McDonalds Real Fruit Smoothies, ua noi au iā Julie Hall i nāʻike e hiki ai i nā mea kālepa meaʻai a me nā mea e hoʻomaka ana i kahiʻoihana meaʻai kūikawā mai kēia mau meaʻaiʻelua i nā Launches Mea Hou Manonui?
" ʻOiai nā huahanaʻenehana iʻoi aku ka lanakila ma luna o ka papa inoaʻo nā mea hou loa." E hoʻomanaʻo anaʻo'Americans i ka "wikiwiki wikiwiki," kohoʻana i nā'ākau liʻiliʻi e like me Starbucks VIA (Ke uhi wau i Via ma ko mākou papahana), nā Smoothies a me Pretzel M & Ms.
"e like me Julie.
Keʻike nei au i kēia hana hoʻokalakupua maikaʻi e komo ana i nā hana a nā mea kūʻai a ua kūkākūkā i kēia mau manawa ma kēia wahi ma ka pūnaewele Food and Beverage. ʻO kahi kumu aʻu i aʻo ai mai ka heluheluʻana i ka pukeʻo Julie: inā e holo mau nā kānaka i ka hoʻoemiʻana i nā hoʻolālā ma nā wahi he nui o ko lākou ola, pono lākou e hoʻolālā i ka manawa e pale i ka "nele" paha a lākou i manaʻo ai.
"He mea nui ka SOOOOOOO no kaʻai ." ʻO kaʻoihana meaʻai ka manawa, "E māhele i ka'ōpū" me ka kū'ēʻole i ka mahele o ka māhele. "Ponoʻoe e loaʻa i ka poʻe e ho'āʻo nei.
Uaʻike akākaʻo Julie i ka hikiʻana mai o nā "indulgences maikaʻi" no kekahi manawa. "Ua makemake nā McDonalds i kahi" Sweet Sweet Receipt "ma ke kūʻaiʻana ma mua i ka lā e hoʻokuʻuʻia ai nā kānaka ma hope aku i ka lā no ka Real Fruit Smoothie"
No nā kōkua i nā mea kālepa meaʻai a me nāʻoihana meaʻaiʻuʻuku liʻiliʻi:
- Ka Manaʻo i ka Hoʻoponopono maikaʻi.
- ʻO kahi pāʻani, hāmeʻa, hoʻopili.
- Hoʻomaopopo i nā mea ponoʻole i kāu hoʻolaha huahana i hiki iāʻoe ke loaʻa ka mea kūʻai mea kūʻai kūʻai e kiʻi i kāu huahana ma ka papahana a kiʻi i ka mea kūʻai e hoʻokomo i kā lākou papa.
ʻO ka hapanui o nā mea hoʻomanaʻo i nā huahana hou Hua'ōlelo 2 i kahi Starbucks ma keʻanoʻo Kawa a me ka KFC Kentucky Hui Pūʻalū Lulu Loa.